145: What's Your Coaching Business Kryptonite?
09/21/21 • 7 min
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This episode is super short and inspired by the saboteur in all of us who keeps us from greatness. Find the full transcript and links to related episodes at prosperouscoach.com/145.
You remember Superman — the dude who could do anything and seemed unstoppable except when he encountered Kryptonite. That green crystal weakened Superman so he was powerless.
Your coaching business kryptonite is something you avoid. It’s the thing that keeps you from your super power.
You want to coach for a living. You want to help people achieve and transform. And you want to earn well at this so you don’t have to work at someone else’s company on someone else’s goals with their rules.
So what’s your kryptonite in your coaching business? It could be something deeply personal and unique to you.
I’ve said this before ... a recurring lesson for me is about personal power. When I stand firm in my personal power and do what’s right for me with integrity everything in my business works better.
There might be something like that for you. It trips you up time and again. I can tell you it’s a great opportunity for you to put your awareness on that thing and evolve.
Your kryptonite could be about making a decision. Here are 2 decisions that, left unmade, will hold you back from starting much less achieving success in your coaching business:
1. Choosing a narrow and viable audience of seekers to serve. It’s the first big decision that could make or break your time as a coach. But that’s not to say that there’s only one right decision for you. Sometimes it’s about making the decision not what the decision is that keeps you stuck.
2. Building your niche around helping them solve their big problem that’s in the way of their big goal.
Or your kryptonite could be situational. You come to a moment that requires something of you and you’re stopped in your tracks. Here are three things ...
1. Inviting prospects to work with you. Or maybe not. Some clients will hire you outright. Some people need to be asked. If you don’t ask, they might not decide.
2. Charging enough with clients so you can earn well. This is big kryptonite, guys. If it’s not faced, it will keep your business floundering. Find my episode about this at prosperouscoach.com/82
3. Putting out valuable content every week to stay in front of your audience. This is often what it takes to get noticed in the online world. And if you operate off line then it may be about setting up meetings regularly or networking.
Its usually fear or lack of know-how that keeps you from moving forward with confidence to the next step. I help my clients move past both.
Your kryptonite could be about smaller moments in time:
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
This episode is super short and inspired by the saboteur in all of us who keeps us from greatness. Find the full transcript and links to related episodes at prosperouscoach.com/145.
You remember Superman — the dude who could do anything and seemed unstoppable except when he encountered Kryptonite. That green crystal weakened Superman so he was powerless.
Your coaching business kryptonite is something you avoid. It’s the thing that keeps you from your super power.
You want to coach for a living. You want to help people achieve and transform. And you want to earn well at this so you don’t have to work at someone else’s company on someone else’s goals with their rules.
So what’s your kryptonite in your coaching business? It could be something deeply personal and unique to you.
I’ve said this before ... a recurring lesson for me is about personal power. When I stand firm in my personal power and do what’s right for me with integrity everything in my business works better.
There might be something like that for you. It trips you up time and again. I can tell you it’s a great opportunity for you to put your awareness on that thing and evolve.
Your kryptonite could be about making a decision. Here are 2 decisions that, left unmade, will hold you back from starting much less achieving success in your coaching business:
1. Choosing a narrow and viable audience of seekers to serve. It’s the first big decision that could make or break your time as a coach. But that’s not to say that there’s only one right decision for you. Sometimes it’s about making the decision not what the decision is that keeps you stuck.
2. Building your niche around helping them solve their big problem that’s in the way of their big goal.
Or your kryptonite could be situational. You come to a moment that requires something of you and you’re stopped in your tracks. Here are three things ...
1. Inviting prospects to work with you. Or maybe not. Some clients will hire you outright. Some people need to be asked. If you don’t ask, they might not decide.
2. Charging enough with clients so you can earn well. This is big kryptonite, guys. If it’s not faced, it will keep your business floundering. Find my episode about this at prosperouscoach.com/82
3. Putting out valuable content every week to stay in front of your audience. This is often what it takes to get noticed in the online world. And if you operate off line then it may be about setting up meetings regularly or networking.
Its usually fear or lack of know-how that keeps you from moving forward with confidence to the next step. I help my clients move past both.
Your kryptonite could be about smaller moments in time:
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
Previous Episode
144: When is the Most Effective Time to Promote Your Coaching Business?
This episode is inspired by a recent look at my business analytics, which are confirming that my business is surging right now and yours could be too! Find the full transcript for this episode at prosperouscoach.com/144.
What are business analytics and why am I talking about them?
Well you can’t know what times are most effective for promotion unless you set up and track analytics. Sound complicated? Not really.
For me, there are 7 sets of numbers I regularly review and track that tell me how many people:
1. are on my website and how long they engage there
2. are subscribing to get my freebie
3. open and click through on the links in my emails
4. listen to my podcast and what percentage of the episode they listen to
5. respond to my posts on social channels.
6. fill out my application to work with me and sign up for a Discovery Call
7. are enrolling in a Strategy Session
These are all my opportunities for a future connection with a person who could become my paying client.
What opportunities have you set up to connect and attract paying clients?
I’ve made every aspect of my business — my website, my lead magnet, my podcast and more — highly visible and compelling for my target audience. I never do any type of promoting to a general audience.
Monitor Analytics About Your Coaching Business
Do you have stats about your business that you’re watching? If not, I encourage you to set up processes to attract ideal clients and keep their attention. Then figure out how you can measure that. Apps make this easy.
If you do have numbers you can review, what do you do with them? Soon I’ll do an episode about this. For now, I’ll just say ... never let your stats depress you. Instead let them spur you to action.
So, my question in the title of this episode — when is the most effective time to promote your coaching business — is a bit of a trick question. The truth is that it’s best to promote all the time. All. The. Time.
Never Hard Sell Your Coaching Prospects
And I want to make it clear I’m not talking at all about constantly asking people to hire you or posting ads all the time. I don’t believe in that pushy approach.
If you’re running your coaching business the way I do and the way I teach my clients in my VIP program, you are using the simplest coaching business model and have built a beautiful customer journey so your ideal clients steadily flow right to you ready to enroll.
I’m not advocating hard selling. Consistent non-salesy marketing is the best approach for coaches.
My new clients tell me that one reason they chose me over other business mentors for coaches is because I didn’t hard sell them ... ever. They
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
Next Episode
146: Should You Start a Podcast for Your Coaching Business?
This episode is inspired by YOU. You’ve helped me surpass 100,000 listens of Prosperous Coach Podcast. I’m so grateful to you for binge listening and sharing my podcast with other coaches.
Now, maybe I can help you start your own podcast.
I’ll tell you what podcasting has meant for me and I’ll share some details about what it takes, what it costs plus a few powerful questions to ask yourself about whether podcasting is right for you. Find the full transcript of this episode at prosperouscoach.com/146
My podcast has revolutionized my business and also given me great joy.
I posted a blog for over 8 years and it was hugely instrumental in attracting ideal clients to my services. But it was never as impactful as my podcast has been.
I think it’s because listeners hear my voice weekly so there’s more of a sense of intimacy. People feel like they get to know me in ways that can’t come across only in words on a page.
And because my episodes are short and I’m consistent about putting out a weekly episode I have a lot of binge listeners. Isn’t that fun!
When I have a Discovery Call with a coach who wants to enroll in my 5 month VIP program, they often say: “You sound just like you do on your podcast!” That’s reassuring to them.
Some of the joy factor is in putting my voice out there. I say what I think and feel.
Your voice is more than just sounds and words —it's an integral part of who you are. When you speak up and speak out you’re stepping fully into your personal power. It’s almost impossible to be anything but authentic when you show up weekly with your voice on air.
I didn’t expect the satisfaction of putting my voice out there. I can stumble over words, just be myself and my audience is forgiving. I can tell you personal things about myself and know that I’m relating not burdening. It’s connective not self-deprecating.
And I get so much positive feedback. It’s nourishing to know that my philosophy, guidance and truth telling resonates with so many coaches. A few coaching training organizations suggest my podcast to their students.
I know I’m helping people who will never hire me. And that’s gratifying. But I also know that people I’m meant to work with will hire me and we’re likely to start our journey with a deeper understanding between us.
And when people reach out and fill out the application on my Work with Rhonda page of my website, they are 99% ready to enroll. Wow! No other form of messaging or marketing has brought me that kind of ease.
And then there’s the accessibility piece. People in over 100 countries hear my podcast and that’s growing.
So what is a podcast?
You might have listened but not really known what a podcast is. It’s similar to a radio show but it's delivered online in episodes that can be experienced on demand rather than by tuning into a specific station at a specific time.
Listene
I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach
- Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
- For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
- Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
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