Executive Series #1 ft. Joe White: “Stop selling the feature functions and sell the so what.”

In the first ever episode of the PropTech Talks Executive Series, I spoke with Joe White, Global Technology Solutions and Client Care Lead at Cushman & Wakefield.
If real estate is from Venus and PropTech is from Mars, Joe has made a career “being in the spaceship between the two”. With 15 years of experience in Commercial Real Estate, Joe is passionate about working with clients to digitally transform their strategies and bringing innovation to solve for opportunities and risks in their strategy. Currently, Joe advises Cushman & Wakefield clients as to the appropriate technology platforms that a data, process, capability, and price-optimized CRE department may require.
In this interview, Joe provided invaluable insights into the challenges real estate leaders are facing when digitally transforming their processes, the future of data and AI, advice for PropTech leaders aiming to deploy their technology at scale, and much more.
Interviews with inspiring Founders, Investors, and Real Estate Executives will be shared weekly on this podcast series - follow the PropTech Talks interview series and stay tuned!

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