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Profitable Joyful Consulting

Profitable Joyful Consulting

Samantha Hartley

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Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Top 10 Profitable Joyful Consulting Episodes

Goodpods has curated a list of the 10 best Profitable Joyful Consulting episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Profitable Joyful Consulting for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Profitable Joyful Consulting episode by adding your comments to the episode page.

Profitable Joyful Consulting - EP37: 1 Page Marketing Plan

EP37: 1 Page Marketing Plan

Profitable Joyful Consulting

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01/12/21 • 13 min

1-Page Marketing Plan On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a 1-page marketing plan for your business this year. Honestly, most of the consultants I’ve worked with don’t have a plan at all. But part of the secret sauce of a profitable, joyful business is a 1-page marketing plan that drives all your marketing. This plan also includes prioritizing yourself: because prioritizing yourself is going to make you a more centered and present business owner. We can pre-think about the year. We can think about the outcome that we want to have for this year, and then we can boil all of that down to one page that can guide our daily activities. In this episode, I teach you how. Key areas discussed in this episode:
  • Exact steps to create a 1-page marketing plan for your year that drives all of your marketing
  • How to base your 1-page marketing plan on the calendar
  • The most critical thing to incorporate in your plan to make sure you’re prioritizing yourself and planning your business your way
  • How to allow your plan to evolve over the year
  • Tips to plan your daily marketing activities for the year (without getting overwhelmed)
Join the ranks of the very rare group of consultants who have an actual marketing plan! Download my template for making a 1-page marketing plan here. ️️️ Connect with me on Instagram, Facebook, and Twitter.
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Profitable Joyful Consulting - EP05: Get Better Results & Profit More with Transformational Engagements
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06/02/20 • 13 min

05: Get Better Results & Profit More with Transformational Engagements

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this week’s episode, you’ll learn how to use what I call “transformational engagements” to deliver more value, get better results and finally get off the revenue roller coaster in your consulting business.

When I first started as a consultant, I was frustrated because I would go in and do a project to solve a particular problem. Like most consultants, I’d work on a project basis, whether from six months to an ongoing basis.

That’s all well and good! But my frustration was that I would solve these problems, then go away and come back to ask, “Hey, can I follow up with you? I want to hear how things are going.” A lot of times the organizations would say, "What? We've moved on. We've actually we kind of forgot about that.”

In short, my work didn't get implemented. It was my fault for not staying on long enough to do this, but the clients would drop the ball and not implement.

"Shift the way you look at your work from quick-solving problems to providing strategically relevant long-term results to your clients."

This was sometimes because organizational priorities changed and sometimes because it was just too hard and they didn't want to admit to me that implementing the work wasn't happening. But I was not going to stand for that.

A little while later, I began to create offers and conduct my work in such a way that I could better ensure that the results of the work the client and I did together would stick.

So how do you get client results to stick?

The answer is transformational engagements. In this episode, you’ll find out what a transformational engagement is and how it differs from the way you’re working now. You’ll also learn:

  • How to get client results to stick
  • The types of work you need to do to get off the revenue rollercoaster and create consistent income
  • Exactly how to pitch this kind of high-ticket transformational work to your clients
  • How my clients have transitioned to working this way and how you can, too

Loved this episode? Head on over to my free Facebook group, Profitable Joyful Consulting, to connect with other B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

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Profitable Joyful Consulting - How to Build an Effective Team

How to Build an Effective Team

Profitable Joyful Consulting

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07/23/24 • 26 min

“One of the great pleasures of owning my own business has been building relationships with my team members.”

Women consultants fall into different camps when building a team for their consulting businesses.

  • Those who are doing everything themselves because they either believe they can't afford to hire team members or that no one else can do things as well as they can.
  • I'll figure it out” camp. And they probably can! Women are amazingly capable. They can multitask, are multi-passionate and multi-talented, and are also interested in learning and challenging themselves. But those ideas can keep us small, overworked, and frustrated.

In today's episode, I’m sharing practical tips along with some philosophical points of view that can help you think better about building your team.

People can be the most joyful or the most stressful parts of our businesses (and of our lives, btw). My intention today is to provide you with the most important principles to remember when building your team.

Key Takeaways:

00:00 Intro

02:50 Work in Your Joy & Genius ZoneTM

04:33 Hire with Bench Depth

06:19 The Tasks You Need to Delegate

10:40 Who Do You Need on Your Team?

14:15 Leader VS Manager: Which Are You?

16:57 Hire a VA or an Expert?

19:10 A Business Partner Is Not the Answer

22:24 Why You Shouldn't Do It All

If you’re ready to make the people piece of your work energizing and fulfilling, take a listen to this episode of Profitable Joyful Consulting, available on your favorite podcast app and YouTube. Get the complete blog post and transcript HERE.

Related Episodes:

▶️PJC199: How to Expand Your Business and Build an Extraordinary Team

▶️PJC17: Build Your Business with a Team

▶️PJC85: Leaders vs Managers: Which Are You?

▶️PJC189 The Power of Collaboration: Who, Not How

▶️PJC197: Partnership Pitfalls

▶️PJC051: Replace Yourself in Your Consulting Business

Mentioned in this episode:

SamanthaHartley.com/delegate

SamanthaHartley.com/super

Who Not How

Take your FREE self-assessment:

The 10 Drivers of Consulting Business Success onThe Path to $2 MillionTM

Get 50% off your first month of Armoire ➡️ https://armoire.style/refer/sjh

For more tips to help you create a profitable, joyful business without exhaustion​, let’s connect on LinkedIn or Facebook.

Whenever you’re ready, here are two ways I can help you grow your consulting business:

🎧 Subscribe to my free podcast, Profitable Joyful Consulting. You know who subscribes to my podcast? My clients. On YouTube and your favorite podcast app:

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Profitable Joyful Consulting - When is Enough ENOUGH?

When is Enough ENOUGH?

Profitable Joyful Consulting

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06/11/24 • 10 min

What will it take for you to align your revenue goals with personal freedom? Find out on this episode of Profitable Joyful Consulting on YouTube or your favorite podcast app: www.samanthaspodcast.com.

Related Episodes:

➡️ Financial Principles for Consultants

https://samanthahartley.com/financial-principles-for-consultants/

➡️ What Are Your Non-Negotiables?

https://samanthahartley.com/what-are-your-non-negotiables/

➡️ Self-Care for Entrepreneurs

https://samanthahartley.com/self-care-the-secret-of-successful-consultants/

“My number one value in my business is freedom. I don't want to be told what to do, or when to do. I want to have options and choices available to me.”

How much is enough money to earn through your business? When can you say “Yup, I”m done. I've hit my goal.”? My answer may surprise you.

Viewer Question: When is enough enough, meaning being comfortable with how much you make since it's more than you ever thought possible?

First of all, yay! Let's celebrate that accomplishment. By the way, you’re not alone in this question – and your success. In just one week, I had clients saying to me:

  • I have more money in my bank account than I've ever had before, and a client is sending me a six figure check this week, on top of all of that.
  • This is the most money I've ever made in my life.
  • I've gotten to $52,000 a month, so I think I'm going to take a little rest for a while.

This is incredible, right? Maybe you feel like it's not all about the money. I’m here to tell you sometimes it is. And I think it's really important for us as women to get comfortable with it being about the money. Here’s the thing: It's important to earn a ton of money because it gives you all the things; freedom, options, choices, opportunities, access. And so knowing what's enough for you, it's a personal question and it's a really important question.

Before you go asking others about your personal number, hold off. If you ask your peer group, everybody's going to have an opinion. If you ask your financial planner, they'll have some ideas for you. If you ask your partner or spouse, they're definitely going to weigh in. Even your parents might have a totally different idea. And if we follow what capitalism says, there's no such thing as enough. More is more, is more, is more. That kind of thinking can drive you until you're dead, if you allow that to happen. So we have to be really super aware of what is enough for us. And this episode will help you do that.

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If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here.

Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Mentioned in this episode:

I have a confession to make. I hate shopping, but I love the way I feel in beautiful clothes. I love to have new looks, and I really don't want to be seen in the same outfits over and over, but I also don't want to clog landfills with more fast fashion. Because I despise shopping, I've been known to buy too quickly and end up with a closet full of things I don't wear. But everything changed for me when I discovered Armoire. I was heading to a business event in Hawaii and I wanted to look fantastic. I got a gorgeous dress and the cutest jumpsuit. Armir is like sharing a closet with your girlfriends who just happened to have fabulous taste. Once a month, I choose stunning new selections, and a few days later, a package arrives at my door, new clothes, no shopping, different looks, no waste. I've rented over $60,000 of designer clothes for just $119 a month, and I'm constantly asked, "Where did you get that from?" Armoire! Try it for yourself. Use my code to get 50% off your first month and two free bonus items at samanthahartley.com/armoire.

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Profitable Joyful Consulting - EP185: Allocating Time Well In Business

EP185: Allocating Time Well In Business

Profitable Joyful Consulting

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11/14/23 • 30 min

“This question puts you in touch with what you really want to be doing.”

Do you ever look back on the week and wonder where all your time went?

Do you have projects and passions you want to pursue but can’t because you don’t have enough time? Where does all that time go?

This week I’m exploring two questions that are SO informative - and frustrating!

Informative because they reveal something that should be obvious: where you’re wasting time. And frustrating, because it’s much harder to do something about this than just to be aware of it.

But, once you’re aware, you will be SO motivated to make changes.

I’ve been working with my clients on where they are spending too much and too little time and have distilled down what I believe would be helpful for you to focus on as well. In this one, I share exactly what I see consultants spending too much and not enough time doing - find out if the same is true for you!

KEY POINTS:

  • Introduction
  • This email could have been a meeting
  • Is this an actual strategy or a comfort zone?
  • Are you getting ROI from DIY?
  • How to set boundaries that prevent exhaustion
  • Differentiating the “supposed-tos” from what works for your business
  • One good benchmark for visibility
  • Thinking about how to grow your business
  • Choosing a single growth initiative for the year

The power and the pleasure of asking questions like these is you have this knowing inside of you, and it's just a matter of creating a line of communication for the answers to come through to you.

Watch this episode of Profitable Joyful Consulting on YouTube:

https://youtu.be/2HuU8TAHrUQ or listen wherever you get podcasts: https://samanthaspodcast.com/ for potential answers and actions to help you grow a more profitable, joyful consultancy.

​QUOTABLES:

“This question puts you in touch with what you really want to be doing.”

“Figuring it out on your own delays your inevitable, eventual success. It delays that feeling of confidence and the contribution you're going to make.”

Episode Hashtags: #businessgrowth #consultants #timemanagement

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Profitable Joyful Consulting - EP85: Leaders vs Managers

EP85: Leaders vs Managers

Profitable Joyful Consulting

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12/06/21 • 15 min

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Profitable Joyful Consulting - EP175: Women's Vocal Patterns That Kill Sales: Power-Undermining Sounds
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09/05/23 • 53 min

“By the time women are 12 years old, they have been completely trained with, ‘Say whatever you want to say, but don't upset anybody and be nice.’” - Tracy Goodwin

Women are programmed to be nice and quiet, to ask permission, to be tentative, to make all these sounds that make a person go, “Nope, I don’t want to listen to her.” We’re often stuck between a rock and a hard place when it comes to using our voices and expressing ourselves fully.

If you ask this episode’s guest, Voice Coach & Communication Consultant Tracy Goodwin, we have to start on the inside to change all those stories, to change the foundation that was given to us that we never asked for. That’s how we start to bring our real, authentic selves through in our lives and businesses to build more genuine connections, own what we’re putting out there, be more seen and heard, and get more clients.

Tune in to this episode of the Profitable Joyful Consulting podcast to learn how to be a more effective and captivating communicator - and increase sales! - by working with your voice (and voice stories).

We discuss:

00:34 Introduction 05:42 Key challenges women experience related to using their voice 08:40 How Tracy helped a client who was already doing webinars and presentations figure out her voice stories and work with them to let her real authenticity come through 14:28 Ways women experience voice issues in their personal and professional lives What the research says about voice and money 27:07 The five elements of powerful vocals 34:12 What to shift in your voice to make sales easier 41:27 How Tracy learned to give people better feedback about voice as a former people pleaser 45:38 Speaking in ways that show who you really are 50:19 Who Tracy works with

Watch this episode on YouTube: https://youtu.be/2fyQaQBrpJA or listen on your favorite podcast app: www.SamanthaHartley.com/Blog-Podcast.

Connect with Tracy on LinkedIn and learn how to command a space in her free audio guide.

Episode Hashtags: #Consulting #Communication

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Profitable Joyful Consulting - EP55: You Should Hire A Coach with Samantha Hartley
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05/18/21 • 31 min

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn why you should hire a coach (and how to decide who to hire).

One of the frequent pieces of advice consultants get is that you should have a mentor or a coach - somebody to shepherd you as you grow your business. I think that’s good advice, but it can be really confusing. What’s the difference between a mentor, a coach, a counselor, and all the other kinds of advisors you can have in your business? How do you know what you need?

In this episode, I’m breaking down how to distinguish between different kinds of advisors, why you need one or another, what exactly they do, how to choose between them, and some steps you can take to know what's the right direction for you.

Key areas discussed in this episode:

  • An amazing mentor I had early in my career (who was from a completely different background) and why that relationship was so supportive
  • The problem with having a mentor
  • Why I’ve rarely seen boards of advisers succeed (and my advice on how to get more out of these situations)
  • The difference between a mentor, a consultant, a counselor, and a coach
  • Why and when you need some kind of advisor
  • How coaches have helped me feel more comfortable and supported through different transitions in my business (and how I choose coaches to work with)
  • When it’s not worth it to hire support
  • The three most important things to look for when hiring a coach or consultant
  • What you need to bring to the table to get the most out of these relationships
  • How to decide if group coaching is for you (and some of the surprising benefits of this model)

Watch this episode on YouTube:https://youtu.be/TPt9Rd4P_Og or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast to discover why you should hire a coach (and how to decide who to hire).

🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub ​​

WATCH ✅ Spirituality In Business: Entrepreneurs, Seekers, and Business as Spiritual Path ➡️ ​https://www.youtube.com/watch?v=OGJwBhQgQN4&list=PLE3wE4IYt2x0tp8JdR5XTBg_bx63gv9ug&index=6

WATCH ✅ Build Your Business with a Team ➡️ ​https://www.youtube.com/watch?v=iCXdUynuKq8&list=PLE3wE4IYt2x1SybJ9fTmxpWg-du6_cE-L&index=4

READ ✅Ready to increase your next offer by 9 times? Get the 9X YES! Formula ➡️ http://enlightenedmarketingmedia.com/em-9xg/

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For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71

Whenever you’re ready, here are 3 ways I can help you grow your consulting business:

  1. Subscribe to my free podcast, Profitable Joyful Consulting

Seriously, I give away trade secrets and insider info every week - the same lessons I teach my clients about what works now to get clients, deliver work with ease and enjoy your business more. — On YouTube and your favorite podcast app.

  1. Connect with your peers in the free Profitable Joyful Consulting community

Ask questions, share insights, find colleagues. There’s 1300 consultants in the group, sharing value and referring. — Click here to join https://www.facebook.com/groups/ProfitableJoyfulConsulting

  1. Work with me to multiply your revenues without exhaustion

If you'd like to add $150-750K to your business, just email me ([email protected]) with the word “multiply.” Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! ❤️🎉🙌🏼

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Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh

Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2

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Profitable Joyful Consulting - EP42: Content Marketing Part 1: Strategy

EP42: Content Marketing Part 1: Strategy

Profitable Joyful Consulting

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02/16/21 • 9 min

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a content marketing strategy to grow your business.

Content marketing is a clear priority for expert brands, yet many struggle to keep up with what exactly that means for them and how to do it effectively. Generating fresh content takes a lot of work, and it needs to be done consistently. How can they get the benefits of this strategy without exhausting themselves in the process?

Consistent content marketing builds your brand, teaches potential clients about your value, helps you create an audience full of perfect clients, generates leads, and more. It’s critical for growing a business based around expertise.

Plus, content marketing can be creative and joyful! You can play, experiment, and discover what works for you. It's a chance for you to talk about the work you love and share that passion with the people in your community. It helps you offer value to everyone in your community, regardless of whether they buy from you or not.

Key areas discussed in this episode:

  • 3 critical things content marketing can do for you
  • Clarifying the intention behind your content marketing
  • Important questions to ask yourself to hone in on your ideal content marketing strategy
  • How tools can help (and hurt) your content marketing strategy

Watch this episode on YouTube: https://youtu.be/kDeez-aKmic or listen on your favorite podcast app: http://enlightenedmarketing.com/podcast to discover how to make your business more profitable and joyful through content marketing!

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Profitable Joyful Consulting - Get Noticed by Potential Clients

Get Noticed by Potential Clients

Profitable Joyful Consulting

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07/30/24 • 42 min

“Stop hiding, be brave, and go big.”

Do you feel like your business is one of the best kept secrets in town? Do you try to get in front of people but fall short? I have good news and bad news for you today. The good news is you do not have to be everywhere to get all the clients you need. But the bad news is, if you're like most consultants, you're not nearly as visible as you need to be for them to find you and work with you.

In today's episode, we're talking about strategic visibility; how to stop hiding, be brave, and go big so that exactly who needs you right now can find you.

The best part? It's probably much easier than you're making it.

Be sure to listen ‘til the end because not only do I provide resources, I’ll also share some fun exercises that I hope will inspire you to become more visible. These are the same exercises I give my clients to help them be bigger and bolder so they achieve what they want in their businesses.

Key Takeaways:

00:00 Intro

05:21 What Is Strategic Visibility?

08:40 Your 3-Part Client Attraction System

11:55 Benefits of Content Marketing

15:22 Get Personal (not private!) with Mari Smith

20:03 Videos Made Easy (OK, Easier)

22:43 Where’s Your Newsletter?

27:18 Visible IRL

37:47 Free Resource & Exercise

Consistent, strategic visibility means consistent lead flow, and consistent lead flow means a more profitable and joyful consulting business. If that sounds like something you’re ready for, queue up this episode of Profitable Joyful Consulting! PJC is available on your favorite podcast app and YouTube. Get the complete blog post and transcript HERE.

Related Episodes:

▶️Episode 18: Strategic Visibility

▶️Episode 39: Three Marketing Strategies for Consultants

▶️Episode 42: Content Marketing Strategy

▶️Episode 26: Social Media Marketing with Mari Smith

▶️Episode 23: Video Marketing is Hot

▶️Episode 41: Email Marketing with Newsletters

▶️Episode 172: Executive Presence and Visibility

Take your FREE self-assessment:

The 10 Drivers of Consulting Business Success onThe Path to $2 MillionTM

Get 50% off your first month of Armoire ➡️ https://armoire.style/refer/sjh


For more tips to help you create a profitable, joyful business without exhaustion​, let’s connect on LinkedIn or Facebook.


Whenever you’re ready, here are two ways I can help you grow your consulting business:

🎧 Subscribe to my free podcast, Profitable Joyful Consulting. You know who subscribes to my podcast? My clients. On YouTube and your favorite podcast app: https://samanthaspodcast.com.

💃🏻 Work with me to multiply your revenues without exhaustion.

Ready to add $150-750K to your business? Click here to book a 12-minute Clarity Call with my Growth Strategist: https://samanthahartley.com/claritycall/

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FAQ

How many episodes does Profitable Joyful Consulting have?

Profitable Joyful Consulting currently has 433 episodes available.

What topics does Profitable Joyful Consulting cover?

The podcast is about Entrepreneurship, Podcasts, Business and Careers.

What is the most popular episode on Profitable Joyful Consulting?

The episode title 'EP37: 1 Page Marketing Plan' is the most popular.

What is the average episode length on Profitable Joyful Consulting?

The average episode length on Profitable Joyful Consulting is 23 minutes.

How often are episodes of Profitable Joyful Consulting released?

Episodes of Profitable Joyful Consulting are typically released every 6 days, 18 hours.

When was the first episode of Profitable Joyful Consulting?

The first episode of Profitable Joyful Consulting was released on May 5, 2020.

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