Profitable Joyful Consulting

• Exact steps to create a 1-page marketing plan for your year that drives all of your marketing
• How to base your 1-page marketing plan on the calendar
• The most critical thing to incorporate in your plan to make sure you’re prioritizing yourself and planning your business your way
• How to allow your plan to evolve over the year
• Tips to plan your daily marketing activities for the year (without getting overwhelmed)

05: Get Better Results & Profit More with Transformational Engagements

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this week’s episode, you’ll learn how to use what I call “transformational engagements” to deliver more value, get better results and finally get off the revenue roller coaster in your consulting business.

When I first started as a consultant, I was frustrated because I would go in and do a project to solve a particular problem. Like most consultants, I’d work on a project basis, whether from six months to an ongoing basis.

That’s all well and good! But my frustration was that I would solve these problems, then go away and come back to ask, “Hey, can I follow up with you? I want to hear how things are going.” A lot of times the organizations would say, "What? We've moved on. We've actually we kind of forgot about that.”

In short, my work didn't get implemented. It was my fault for not staying on long enough to do this, but the clients would drop the ball and not implement.

"Shift the way you look at your work from quick-solving problems to providing strategically relevant long-term results to your clients."

This was sometimes because organizational priorities changed and sometimes because it was just too hard and they didn't want to admit to me that implementing the work wasn't happening. But I was not going to stand for that.

A little while later, I began to create offers and conduct my work in such a way that I could better ensure that the results of the work the client and I did together would stick.

So how do you get client results to stick?

The answer is transformational engagements. In this episode, you’ll find out what a transformational engagement is and how it differs from the way you’re working now. You’ll also learn:

• How to get client results to stick
• The types of work you need to do to get off the revenue rollercoaster and create consistent income
• Exactly how to pitch this kind of high-ticket transformational work to your clients
• How my clients have transitioned to working this way and how you can, too

Loved this episode? Head on over to my free Facebook group, Profitable Joyful Consulting, to connect with other B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

What will it take for you to align your revenue goals with personal freedom? Find out on this episode of Profitable Joyful Consulting on YouTube or your favorite podcast app: www.samanthaspodcast.com.

Related Episodes:

➡️ Financial Principles for Consultants

https://samanthahartley.com/financial-principles-for-consultants/

➡️ What Are Your Non-Negotiables?

https://samanthahartley.com/what-are-your-non-negotiables/

➡️ Self-Care for Entrepreneurs

https://samanthahartley.com/self-care-the-secret-of-successful-consultants/

“My number one value in my business is freedom. I don't want to be told what to do, or when to do. I want to have options and choices available to me.”

How much is enough money to earn through your business? When can you say “Yup, I”m done. I've hit my goal.”? My answer may surprise you.

Viewer Question: When is enough enough, meaning being comfortable with how much you make since it's more than you ever thought possible?

First of all, yay! Let's celebrate that accomplishment. By the way, you’re not alone in this question – and your success. In just one week, I had clients saying to me:

• I have more money in my bank account than I've ever had before, and a client is sending me a six figure check this week, on top of all of that.
• This is the most money I've ever made in my life.
• I've gotten to $52,000 a month, so I think I'm going to take a little rest for a while.

This is incredible, right? Maybe you feel like it's not all about the money. I’m here to tell you sometimes it is. And I think it's really important for us as women to get comfortable with it being about the money. Here’s the thing: It's important to earn a ton of money because it gives you all the things; freedom, options, choices, opportunities, access. And so knowing what's enough for you, it's a personal question and it's a really important question.

Before you go asking others about your personal number, hold off. If you ask your peer group, everybody's going to have an opinion. If you ask your financial planner, they'll have some ideas for you. If you ask your partner or spouse, they're definitely going to weigh in. Even your parents might have a totally different idea. And if we follow what capitalism says, there's no such thing as enough. More is more, is more, is more. That kind of thinking can drive you until you're dead, if you allow that to happen. So we have to be really super aware of what is enough for us. And this episode will help you do that.

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If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here.

Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.

Mentioned in this episode:

I have a confession to make. I hate shopping, but I love the way I feel in beautiful clothes. I love to have new looks, and I really don't want to be seen in the same outfits over and over, but I also don't want to clog landfills with more fast fashion. Because I despise shopping, I've been known to buy too quickly and end up with a closet full of things I don't wear. But everything changed for me when I discovered Armoire. I was heading to a business event in Hawaii and I wanted to look fantastic. I got a gorgeous dress and the cutest jumpsuit. Armir is like sharing a closet with your girlfriends who just happened to have fabulous taste. Once a month, I choose stunning new selections, and a few days later, a package arrives at my door, new clothes, no shopping, different looks, no waste. I've rented over $60,000 of designer clothes for just $119 a month, and I'm constantly asked, "Where did you get that from?" Armoire! Try it for yourself. Use my code to get 50% off your first month and two free bonus items at samanthahartley.com/armoire.

“This question puts you in touch with what you really want to be doing.”

Do you ever look back on the week and wonder where all your time went?

Do you have projects and passions you want to pursue but can’t because you don’t have enough time? Where does all that time go?

This week I’m exploring two questions that are SO informative - and frustrating!

Informative because they reveal something that should be obvious: where you’re wasting time. And frustrating, because it’s much harder to do something about this than just to be aware of it.

But, once you’re aware, you will be SO motivated to make changes.

I’ve been working with my clients on where they are spending too much and too little time and have distilled down what I believe would be helpful for you to focus on as well. In this one, I share exactly what I see consultants spending too much and not enough time doing - find out if the same is true for you!

KEY POINTS:

• Introduction
• This email could have been a meeting
• Is this an actual strategy or a comfort zone?
• Are you getting ROI from DIY?
• How to set boundaries that prevent exhaustion
• Differentiating the “supposed-tos” from what works for your business
• One good benchmark for visibility
• Thinking about how to grow your business
• Choosing a single growth initiative for the year

The power and the pleasure of asking questions like these is you have this knowing inside of you, and it's just a matter of creating a line of communication for the answers to come through to you.

Watch this episode of Profitable Joyful Consulting on YouTube:

https://youtu.be/2HuU8TAHrUQ or listen wherever you get podcasts: https://samanthaspodcast.com/ for potential answers and actions to help you grow a more profitable, joyful consultancy.

​QUOTABLES:

“This question puts you in touch with what you really want to be doing.”

“Figuring it out on your own delays your inevitable, eventual success. It delays that feeling of confidence and the contribution you're going to make.”

Episode Hashtags: #businessgrowth #consultants #timemanagement