008 How to become the no-brainer choice as a brand photographer

11/20/24 • 11 min

In this episode of the Profitable Creatives Podcast, I'm sharing how I elevated my brand photography services from a $600 photography-only session to a $4,000 comprehensive brand experience.

We're talking about how to make this an easy YES for your clients so that you become the no-brainer choice of brand photographer.

00:40 How my pricing went from $600 to $4,000 for LESS work

01:51 Creating an elevated client experience

02:21 Success on my recent sales call

04:50 Why you should consider having a team of referrals

07:49 Building your own dream team

10:00 The Premium Pivot

Thanks for listening!
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In this episode of the Profitable Creatives Podcast, I'm sharing how I elevated my brand photography services from a $600 photography-only session to a $4,000 comprehensive brand experience.

We're talking about how to make this an easy YES for your clients so that you become the no-brainer choice of brand photographer.

00:40 How my pricing went from $600 to $4,000 for LESS work

01:51 Creating an elevated client experience

02:21 Success on my recent sales call

04:50 Why you should consider having a team of referrals

07:49 Building your own dream team

10:00 The Premium Pivot

Previous Episode

007 The #1 reason most creatives undercharge

Let's chat about the #1 reason creative business owners undercharge and learn a simple, proven pricing formula to boost your profitability. Perfect for photographers, copywriters, designers, and freelancers looking to optimize their pricing strategy.
Chapters:
00:00:20 - Root cause of undercharging in creative industries
00:01:00 - Pricing formula for service-based businesses
02:40 - Calculating your target revenue and client capacity
05:40 - Factoring in expenses and taxes
08:20 - Strategies for gradually raising your prices
10:40 - Accounting for "odd jobs" in your pricing structure
We're covering:

Understanding the importance of confidence in pricing
Reverse-engineering your rates based on income goals
Considering taxes, operating costs, and owner's pay
Incrementally increasing prices to build confidence
Adapting pricing for various service packages and custom projects

Ready to finally be confident in pricing your creative, 1-1 services? Get my custom pricing calculator: https://www.emilykim.co/photo-pricing-calculator
Even though it says Photography Pricing Calculator, this spreadsheet + guide works for anyone who offers a 1-1 service. Enjoy!

Next Episode

009 The power of specificity to speed up your sales

Today I'm not talking about niching, I'm talking about specificity and how it's one of the two main strategies to making sales in your service-based business.
So those strategies are:
1) being specific
2) building a personal brand
Both play important parts in your marketing, but I'm sharing a recent experience from my own business of how specificity led to faster AND easier sales.
00:00 Two main ways to make sales
02:11 The power of specificity: example from my own business
03:03 Personal branding vs. specificity
03:34 How lack of specificity makes my membership sales slower
06:59 Lessons learned

Profitable Creatives Podcast - 008 How to become the no-brainer choice as a brand photographer

Transcript

00:00:40.000

So I have been a brand photographer since 2019. And the very first full brand photography session that I offered was for $600. It included four hours of photography. Uh, planning call and that's it. So my client, we would have a planning call and her only deliverables from me would be the photos that we got during that four hour session. Now fast forward to today. We're in November of 2024. Today I charge $4,000 for a three. Our session. So that's one less hour of my