#018 Facebook Ad Stack Funnel Hack Part 2: Invite Them In

03/13/18 • 24 min

Curiosity may have killed the cat, but when you use it correctly, it will intrigue and engage your audience at the ‘Invite Them In’ point in your Facebook ad marketing funnel.

Of course, that’s assuming you haven’t skipped over the CRITICAL warm up piece we discussed last week. Because without the warm up, this step will be difficult.

But, once you’ve spent a tiny bit of time warming up your audience, it’s time to dive into the ‘Invite Them In’ stage.

And the best way to do that is with something called open loops.

What’s an open loop, you ask?

Well, open loops are your secret recipe to attract, hook and engage your audience. Listen to the Marketing Funnel Show today as I break it all down for you. Listen here.

Biggest Show Takeaways:

Download the strategy guide for this episode: Facebook Ad Stack Funnel Hack Part 2: Invite Them In here
Curiosity may have killed the cat... but it will intrigue and engage your audience.
Open loops and why they’re critical
Your new favorite copywriting formula to attract, hook and engage your audience PASOP - and why it’s so important for your Facebook ad and marketing funnel together.
The 6 phrases you ABSOLUTELY need your audience saying to themselves as they go through this phase of your Facebook ad funnel.
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Download: Facebook Ad Stack Funnel Hack Part 2: Invite Them In

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Curiosity may have killed the cat, but when you use it correctly, it will intrigue and engage your audience at the ‘Invite Them In’ point in your Facebook ad marketing funnel.

Of course, that’s assuming you haven’t skipped over the CRITICAL warm up piece we discussed last week. Because without the warm up, this step will be difficult.

But, once you’ve spent a tiny bit of time warming up your audience, it’s time to dive into the ‘Invite Them In’ stage.

And the best way to do that is with something called open loops.

What’s an open loop, you ask?

Well, open loops are your secret recipe to attract, hook and engage your audience. Listen to the Marketing Funnel Show today as I break it all down for you. Listen here.

Biggest Show Takeaways:

Download the strategy guide for this episode: Facebook Ad Stack Funnel Hack Part 2: Invite Them In here
Curiosity may have killed the cat... but it will intrigue and engage your audience.
Open loops and why they’re critical
Your new favorite copywriting formula to attract, hook and engage your audience PASOP - and why it’s so important for your Facebook ad and marketing funnel together.
The 6 phrases you ABSOLUTELY need your audience saying to themselves as they go through this phase of your Facebook ad funnel.
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Download: Facebook Ad Stack Funnel Hack Part 2: Invite Them In

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Previous Episode

#017: Facebook Ad Stack Funnel Hack Part 1: The Warm Up

Last week I shared with you the Facebook Ad Stack Funnel Hack. And so many of you wanted more, more, more!

Well, you’re in luck because today and the next 2 weeks we will go even deeper into how you can make this powerful (yet simple) Facebook ad strategy work in your business. Right now.

Here’s the deal. Most people who talk about Facebook ads only focus on the conversion aspect. They leave out the valuable insights I’m sharing in today’s episode...

... and yes, conversion is important. But without the WARM UP your conversion will fall FLAT.

This is the missing piece that so many people skip over when they brag about Facebook ads...

... but honestly, without the warm up, you will NEVER have a sustainable Facebook ad strategy.

I know, because I’ve tried to do my own ads without it. And I could get people to sign up for my webinars... or my lead magnets. But the rest of my conversion would fall flat. Until I started adding in the warm up.

This isn’t a new concept. It’s actually an old direct marketing approach to advertising. But it works like gangbusters on Facebook. Because the psychology behind it is the same.

Grab your strategy guide here

I’m breaking it all down on today’s episode of The Marketing Funnel Show. Listen here.

Biggest Show Takeaways:

Download the free strategy guide that goes with today’s episode: Facebook Ad Stack Funnel Hack Part 1: The Warm Up. Click here.
Review of the 3-part system from episode #16
Goal of Warm Up content - and why it is CRITICAL to the health of your marketing funnel and the performance of your Facebook ads
Examples of companies who use warm up ads all the time
Types of warm up content you can easily create
Emotions you want to evoke with your warm up content and why those emotions are so important
How To Fascinate - a great way to find your unique style to do warm up content
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Opt In: Facebook Ad Stack Funnel Hack Part 1: The Warm Up: http://www.themarketingfunnelshow.com/episode-17/

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Sally Hogshead How To Fascinate www.howtofascinate.com

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Next Episode

#019: Facebook Ad Marketing Funnel Strategy

I see people online all the time promising CRAZY things like 10xing your Facebook ROI with new headline or video technique...

... but it’s all BS. They’re measuring the 10x by reducing your ad cost for the most part. But who cares if you get cheap clicks...

... what you REALLY care about is are you achieving your conversion goals.

Are people opting in?

Are the people who opt in ACTUALLY opening the email and paying attention to the thing they opted in for?

Are they showing up for your webinar? Or just signing up and forgetting?

Are they watching that video series that you spent forever creating? Or again, are they just signing up and forgetting?

I’m breaking it down for you today on the Marketing Funnel Show. http://www.themarketingfunnelshow.com/19

Biggest Show Takeaways:

Discover the 9 kinds of Facebook ads that support your sales efforts. No more just creating an ad to your sales page - you need multiple types of ads for many different psychological reasons to help the sales process along.
Revisit the efforts that need to happen BEFORE your Facebook sales ads will EVER be effective... skip these and you might as well skip Facebook ads (but when you use these strategies, your Facebook ads will work better than you’ve ever imagined)
Discover the reasons your ads will bomb and flame out fast.
Uncover how to fill your Facebook ad pipeline with people who WANT to see these ads.
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Free Download: Facebook Ad Stack Funnel Hack Part 3: Offer More http://www.themarketingfunnelshow.com/content-upgrade-episode-19/>

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/