#34 Luke Faccini - Sponge: Humming Teams Let You Own Your Market and Achieve Your Purpose

07/06/22 • 49 min

In this episode of Products With Purpose, Eli spoke with Luke Faccini, Brand Storyteller and Chief Do-Gooder of Sponge

Sponge is a full-service branding team with a digital tilt, that loves helping good businesses do more good in the world, and create healthier profits.

Sponge evolved massively and obtained B Corp certification in Jan 2017. Luke is a firm believer that business can and should be a force for good.

Luke’s purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, an online program and software, and helping to grow the GoodNorth good business community.

Some of the highlights from this episode:

Luke’s book recommendations changed his life path
Shifting from “humans are headaches” to becoming a human-centric leader
How Luke went from skeptic to massive advocate of being a B Corp
How a 3rd generation company went from stagnant to explosive by clarifying what they stand for
Humming Teams: a sneak peek at Sponge’s upcoming tech product

-Relevant Links-

-Episode’s Reading Recommendation-

Unleash the Giant Within by Tony Robbins

Infinite Game by Simon Sinnek

Becoming Supernatural by Joe Dispenza

A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

The Values-Driven Organization: Unleashing Human Potential for Performance and Profit by Richard Barrett

Support the show

Connect with Eli -

In this episode of Products With Purpose, Eli spoke with Luke Faccini, Brand Storyteller and Chief Do-Gooder of Sponge

Sponge is a full-service branding team with a digital tilt, that loves helping good businesses do more good in the world, and create healthier profits.

Sponge evolved massively and obtained B Corp certification in Jan 2017. Luke is a firm believer that business can and should be a force for good.

Some of the highlights from this episode:

Luke’s book recommendations changed his life path
Shifting from “humans are headaches” to becoming a human-centric leader
How Luke went from skeptic to massive advocate of being a B Corp
How a 3rd generation company went from stagnant to explosive by clarifying what they stand for
Humming Teams: a sneak peek at Sponge’s upcoming tech product

-Relevant Links-

-Episode’s Reading Recommendation-

Unleash the Giant Within by Tony Robbins

Infinite Game by Simon Sinnek

Becoming Supernatural by Joe Dispenza

A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

The Values-Driven Organization: Unleashing Human Potential for Performance and Profit by Richard Barrett

Support the show

Connect with Eli -

Previous Episode

#33 Phillip Haid - Public Inc. : Putting Social Impact First is No Longer Optional

In this episode of Products With Purpose, Eli spoke with Phillip Haid, CEO of Public Inc.

Public Inc. is a full-service social impact marketing agency and accelerator that is offering a two-fold business model to its clients. PUBLIC Agency, where they create cause strategies and campaigns (branding, corporate sponsorship, fundraising, public education, advocacy, and volunteer engagement) for companies and charities, and PUBLIC Accelerator, where they create their own social businesses and initiatives to generate social impact.

Phillip aims to disrupt the way companies think about doing “good” and to prove that social and environmental impact is a key business driver to achieve a profit with purpose.

Some of the highlights from this episode:

A quick history of the social-environmental impact movement in business
Building culture around just a few core values
How clarity of values allows us to lean into difficult issues when we want to lean out
Stakeholder vs. shareholder capitalism
How “coopetition” allows companies to put the greater good ahead of themselves

-Relevant Links-

Phillip's LinkedIn
Public Inc.

-Episode’s Reading Recommendation-

Tomorrow’s Capitalist by Allan Murray

Support the show

Connect with Eli -

Next Episode

#35 Alessa Berg - Top Tier Impact: Accelerate Your Impact With a Global Network of Change-Leaders

In this episode of Products With Purpose, Eli spoke with Alessa Berg, CEO, and Founder of Top Tier Impact

Top Tier Impact is the global ecosystem of investors, entrepreneurs, and professionals who are focused on solving the critical issues of our time. Across all activities, Top Tier Impact’s mission is to accelerate the global adoption of best practices in impact and sustainability.

After covering products at early-stage technology startups and investing in the blockchain and biotech sectors, Alessa worked in private equity at Blackstone and in venture capital at Mosaic Ventures. She’s also the youngest member of her Oxford degree’s advisory board.

Some of the highlights from this episode: