Product Forward

We continue our conversation about market segmentation as we dig into the details of how to do segmentation, and how you can use it to start to build your roadmap and company strategy.

Are you shipping outputs or outcomes? Are you a feature factory or a benefit factory? What's the advantage of one over the other, and how do you effectively do one over the other? In this episode, we talk about these distinctions and compare it to delivering chocolate cake. Because who doesn't like cake?
Find the show notes at: http://productforward.fm/OutcomeVOutputs.html

Beating your competition means playing the right game. It's hard sometimes to know whether you're playing your game, or your competitors. In this episode, we spend time talking about playing knowing the playing field, playing your game, and questions to ask to make sure you're on the right track. Oh, and Soccer, of course.

Minimum Viable Product (MVP) is a very commonly used product management theory. Unfortunately, MVP is not often managed well. In this episode, we talk about the right kind of MVP, and how to make sure your MVP is on the right track.

Market segmentation is an awesome strategy - but what is market segmentation, exactly? Why is it important for product managers? When should you use it? What can it help with? We get into these questions... and how it relates to pizza.