Ep. 8: Farokh on building communities from web2 to web3

In Episode 7 of Probably Nothing TZ (@TZhongg) and Alexis (@alexisohanian) chat with Betty (@betty_nft), co-founder and “Horde Mother” of Deadfellaz NFT collection. Deadfellaz is an NFT project consisting of 10,000 “undead NFTs on the Ethereum blockchain.” In this episode, Betty shares how she assessed the risk of launching an NFT project, how we can continue to break down barriers in web3, and why building an anonymous team is the future.

- Links and References Mentioned in This Episode -

• Boiz (@BOIZ_COLLECTION)
• Boss Beauties (@BossBeautiesNFT)
• CryptoStacys (@cryptostacys)
• clevergirls (@CleverGirlsNFT)
• raptorcity (@raptorcitynft)
• Goosebumps
• Galactic Agency (@GSA_nft)
• Boring Bananas (@BoringBananasCo)
• Crypto Covens (@crypto_coven)
• Cool Cats (@coolcatsnft)

- Timestamps -

1:35: Betty’s superhero origin story

8:13: Why is Betty “anonymous”?

12:02: How can we continue to take down barriers for marginalized communities in web3?

14:26: Betty’s Favorite women based artists/projects

18:00: Why NFTs are the way that the average person can be an early-stage investor

24:10: How does Betty manage her time?

27:23: Betty’s advice for future NFT projects

34:44: What is it like to work with an anonymous team?

39:21: What’s your desert island NFT?

- Mentions -

• Psych (@psych_nft)
• Lirona (@iamlirona)
• Priyanka (@priyankap_patel)
• Amy Woodward (@amy__woodward)
• fatbaby (@NftFat)
• India (@indiaweston)
• Leon Lee (@leoneeart)

- Highlights -

*How Betty got into NFT’s*

• When Betty first heard about NFTs, she got excited but was scared to engage
  • Like many people, Betty spent time absorbing and learning as much as she could about the space.
  • Her “professional” work was in the corporate creative productive industry so she understood the art side of NFTs right away.
  • Betty’s husband, Psych, was the one who jumped right into NFTs and after seeing all of the projects the Psych was working on, Betty was hooked.

“I was like, I mean, we've worked in creative production together on a corporate level for really amazing brands for years, so the production side of it is something that we do anyway. And having been involved in the communities and things I was like, let's just do our own (NFT).”

“The idea for Deadfellaz just came really organically. We love horror, and we had been discussing like the fascination with zombies across pop culture and how it brings so many people together and I think that people love spooky stuff.”

*Why Deadfellaz had to succeed*

• Betty and Pysch’s backs were against the wall

“And it was like, you know, we either throw ourselves into this and it works or it doesn't work and so though that was like the fire, obviously, we have three children, it had to work. And the more we just sat down, it was like, it is going to be amazing.”

• NFTs give anyone a chance to make a name for themselves, no matter what situation they find themselves in.
• Even though the “real world” was slowly falling apart around Betty and her family between the Australia fires and COVID, they found their community online and have built an amazing project around it.

*Anonymity and Pseudonyms may be the future*

• Betty considers herself semi doxxed. She has always been called Betty by all of her friends, but it is technically not her legal name.
• She chose to be anonymous because she wanted to separate her corporate persona from her online one as some corporate clients can be confused between t...