
Ep. 2: Justin Aversano
11/10/21 • 52 min
In Episode 2 of Probably Nothing, Alexis and TZ dive deep into conversation with Justin Aversano about his journey with photography and NFTs. Justin is a prominent photographer, the creator of Twin Flames NFT project, and co-founder of Save Art Space. His NFT projects have already totaled millions in dollars in sales in less than 12 months. Justin talks to us about how NFTs have forever changed the art world and explains the importance of community in his art. You'll also hear about his strategy as an artist and entrepreneur and the stories and meaning behind all of Justin's projects.
Links Mentioned in the Show:
Timestamps
0:30: Introductions
02:00: How did you get into art?
03:41 How did you first hear about NFTs? What got you excited about the space? What were you doing before NFTs?
07:18: What were the insights on how to mint and what to mint?
09:15: What was the strategy around having 100 items and how did you think about the rollout out around working with auction houses?
12:40: There are 83 unique owners for a 100 item collection. How did you think about that?
15:00: Could you share how you approach building community, and what you've learned about it so far?
16:46: What are the royalties you are taking on Twin Flames, and how are you thinking about reinvesting your royalties back to the community?
18:07: How do you think photographers will be displaying photos in the coming years?
21:08: I want to understand the billboards and why you build them
25:34: Tools in building a community
26:02: The importance of hanging out IRL
27:02: Artist, Creators, and the next generation?
28:40: Discussion on patronage and how it impacted Renaissance paintings of Jesus
32:32: If a talented photographer wanted to launch their own project, what advice would you give?
37:20: How do you define an artist?
40:50: Justin's mom and the birthday project
In Episode 2 of Probably Nothing, Alexis and TZ dive deep into conversation with Justin Aversano about his journey with photography and NFTs. Justin is a prominent photographer, the creator of Twin Flames NFT project, and co-founder of Save Art Space. His NFT projects have already totaled millions in dollars in sales in less than 12 months. Justin talks to us about how NFTs have forever changed the art world and explains the importance of community in his art. You'll also hear about his strategy as an artist and entrepreneur and the stories and meaning behind all of Justin's projects.
Links Mentioned in the Show:
Timestamps
0:30: Introductions
02:00: How did you get into art?
03:41 How did you first hear about NFTs? What got you excited about the space? What were you doing before NFTs?
07:18: What were the insights on how to mint and what to mint?
09:15: What was the strategy around having 100 items and how did you think about the rollout out around working with auction houses?
12:40: There are 83 unique owners for a 100 item collection. How did you think about that?
15:00: Could you share how you approach building community, and what you've learned about it so far?
16:46: What are the royalties you are taking on Twin Flames, and how are you thinking about reinvesting your royalties back to the community?
18:07: How do you think photographers will be displaying photos in the coming years?
21:08: I want to understand the billboards and why you build them
25:34: Tools in building a community
26:02: The importance of hanging out IRL
27:02: Artist, Creators, and the next generation?
28:40: Discussion on patronage and how it impacted Renaissance paintings of Jesus
32:32: If a talented photographer wanted to launch their own project, what advice would you give?
37:20: How do you define an artist?
40:50: Justin's mom and the birthday project
Previous Episode

Ep. 1: Introducing Probably Nothing
Alexis Ohanian, Founder and Former Executive Chairman of Reddit and VC firm Seven Seven Six, and Tiffany Zhong, Founder and CEO of Islands join forces to create your go-to NFT podcast. In this episode, we start with the question of the hour: What are NFTs and why do we love them? You'll hear things like why Twitter has become a zoo, and why NFTs could be the future trust fund. Alexis tells us stories of his younger days at Reddit and compares it to the growing NFT world. Tiffany keeps us updated with everything new and trendy in the space. Throughout the episode, you'll have many "ooh" and "ahh" moments and learn, and laugh a lot (we hope!). By the end, you'll be on the edge of your seat waiting for the next episode. But it's Probably Nothing. Sit back, relax, and enjoy our first episode!
Next Episode

Ep. 3: Keith Grossman
In episode 3 of Probably Nothing TZ and Alexis Ohanian chat with Keith Grossman, President of TIME. They talk about Keith's personal journey into NFTs and how he brought such a new technology to such a traditional and timeless brand. Keith shares some remarkable stories about the power of the web3 community, and TZ and Alexis answer some tricky questions from Keith about the future of brands, sponsorships, and media. The group discusses web3 and web2 comparisons, especially with Reddit, and talk about where web3 is headed. This episode is definitely worth your TIME ;)
Links Mentioned in this Episode
Timestamps
01:09: IP in the NFT space
02:30: Reddit vs web3
04:15: Mr. Splashy Pants
06:00: Ownership
09:00: The Power of POAPS
11:00: How did Keith convince Time to do an NFT?
15:15: Why did Keith drop a 1 of 1 collection and begin to accept crypto as a payment at TIME?
18:59: Long-term vs short-term thinking
23:25: How did Keith get to where he is?
27:15: Where should Keith take TIME Pieces?
28:50: What has Keith learned in the past five weeks?
29:45: Keith's craziest web3 story
35:08: Rewards for kindness in web3
36:08: Keith's tricky question for Alexis and TZ
38:15: Alexis's response
41:25: Your identity and PFPs - why someone would turn down $9.5 million for their PFP NFT
43:40: How did Keith get into NFTs - especially as a boomer ;)?
48:20: NFT Art vs. PFP
50:35: What are three things Keith would suggest to a new person getting into NFTs?
55:20: If Keith was stuck on an island which NFT would he bring?
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