Local Industries and CorpGetaway on Georgia Business Radio

02/15/18 • 36 min

Local Industries and CorpGetaway on Georgia Business Radio
Neil Bedwell
Over the last 18 years, Neil has led work, teams and businesses in London, Amsterdam and San Francisco. Most recently, at Coca-Cola driving global digital strategy across multiple brands, leading the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels, and managing global digital agency relationships. Neil is a regular speaker and advisor to multiple start-ups, and spends his spare time messing around with old racing cars.
Neil Bedwell and Andrew Osterday often describe themselves as reformed marketers. They learned and honed their craft over the last 15 years at agencies and brands in the U.S. and Europe. Their experience at Coca-Cola navigating internal cultural barriers while leading global digital programs - including the 2014 FIFA World Cup global campaign - was the catalyst for the creation of Local Industries.
Linkedin Profile:
https://www.linkedin.com/in/neilrbedwell
Andrew Osterday
Local Industries
Andrew began his career as a freelance artist, designer, and self-taught developer in the up-and-coming Atlanta agency scene. An original digital native, Andrew crafted campaigns for brands like the Atlanta Braves, The Home Depot, Delta, Porsche NA, Goldman Sachs, and Jack Daniels before moving to Coca-Cola’s Global group where he lead Cannes award-winning digital creative for Coke Zero. His work at Coca-Cola also included real-time social content and production for the 2014 FIFA World Cup in Brazil, leading the world’s largest user-generated photo contest ever and crafting Coca-Cola’s employee engagement program spanning all 206 countries Coca-Cola serves. Andrew is a frequent mentor and people connector, and still taps his artist roots when he’s not chasing his kids around.
List Any Topics You Would Like to Discuss:
1. The Problem we exist to solve
Two-thirds of us are unhappy with the thing we spend half of our waking lives doing.
Happy, engaged employees are five times more productive - and four out of five of business leaders believe engaged employees are a key driver of growth.
Human contentment at work is the wicked business problem of our generation.
#2. The Business we are building
Marketers have mastered engagement for people as consumers. What if the same techniques could be applied to foster deeper engagement for people as employees?
Local Industries is a Change Marketing consultancy. Put simply, we apply consumer-grade marketing expertise to drive real cultural change inside organizations by focusing on their most important asset. People.
Our current clients are a balanced mix of HR, Tech and Growth leaders at global organizations across CPG, Tech, Travel and non-profit.
#3. Our Product
We create Change Marketing programs around three essential human motivations:
Growth - translating the company vision into practical ways for employees to grow their skills and career
Impact - demonstrating the real positive impact every employees work has on the lives of their customers
Relationships - building better ways to create trust, respect, and collaboration between colleagues
Every program starts by building belief across these three areas through storytelling and communications. We then move to practical adoption through training, tools and process design, and finally to ownership, empowering people to become experts in these new ways of work, and to lead and guide others.
#4. Our Ambition

Previous Episode

Bringing the Platform of Global Real Estate to your Finger Tips on the Rich Hart Show

Bringing the Platform of Global Real Estate to your Finger Tips on the Rich Hart Show
Dr. Dan Nussbaum
Originally from Long Beach NY, Dan was young when his parents passed away, and he lived in 17 places in 9 years while putting himself through college and graduate school with the help of academic scholarships. Dan finished college when he was 20 before going to the University of Pennsylvania School of Dental Medicine, and then practiced in Philadelphia for 22 years before deciding to move to California and begin a second career as a licensed investment adviser. As he always had an interest in real estate, Dan decided to also become a licensed California real estate broker and created successful local agencies in Los Angeles. After being contacted from outside the USA about promoting new home developments into the Los Angeles market, Dan became fascinated with the idea of creating The International MLS [IMLS] as an affordable way to bring together agents, brokers, developers, associations, buyers, sellers, and property listings all together into one global marketplace. Dan's vision has been to have all of the listings shared on agent and broker sites all over the world via The IMLS searches, giving agents and brokers the tools to succeed in a competitive global marketplace, with the goal of putting the power of the real estate industry back into the hands of the agents and brokers. As someone who is a licensed broker himself, it is Dan's mission to protect agents so that there will be no advertising of other agents on a personal agent members listing page, that if it is your listing,.. it is your lead, and that there will be no For Sale By Owner listings on The IMLS along with everything posted on The IMLS 10 point Pledge. Dan relocated with The IMLS from Los Angeles to Boca Raton, Florida July 2015. When not working on The IMLS, Dan can be found running, skiing, playing tennis or golf, and maintains an actively engaged life in the Miami-Palm Beach area.
Dr. Bruce Salzinger
Rich Hart (L) Bruce Salzinger (R)
An active Doctor of Chiropractic at Chiropractic Healthcare of Buckhead on Pharr Road for 25+ years. In 2008 Dan came up with a novel concept and vision of the international real estate market and it just made sense to me. I learned the business best I could and the opportunities it offered. Having participated nationally and internationally at several real estate shows it confirmed we not only have something unique but extremely valuable to all.
My resume below indicates the last 25 of years of chiropractic achievements. My children have decided to pursue other careers. I hope to continue helping to launch The IMLS and eventually devote full time to building this vision worldwide.
1970 Graduated Long Beach High School, NY with sports participation on the golf, swim and track teams.
1974 Graduated University of Connecticut, Storrs CT, B.S. Degree with sports participation on the Alpine Downhill Ski Racing and Cross Country teams. Active in karate and judo clubs.
1972-1973 International Business Studies Program, American College of Switzerland, Leysin Switzerland with sports participation on the Alpine Downhill Ski Racing Team and Cross Country Teams.
In 1974 Dr. Salzinger experienced a serious skiing related injury. After 3 months of traditional drug and physical therapy treatments for a herniated disc and bilateral severe sciatica he was scheduled for a low back surgery. Fortunately a good friend who was going to New York Chiropractic College at the time suggested he come in for a consultation and exam as "I could always go ahead with the surgery". The explanation of my condition from the chiropractic perspective just made sense. I proceeded with a regimen of regular subluxation based chiropractic adjustments and the rest is so to speak, history.
1974-1989 V.P. National Bolt & Nut Co. Inc.

Next Episode

Geoff Curley with Gin Lane1751 Interview on Bar Talk Radio

Geoff Curley with Gin Lane1751 Interview on Bar Talk Radio
Geoff Curley
Bloomsbury Club
The Bloomsbury Club; a group of inquisitive drinks industry veterans with a passion to recreate a range of London Gins with historical accuracy and relevance to the Victorian era.
To accomplish this, a partnership was forged with 8th generation London distiller, Charles Maxwell of Thames Distillers, based in Clapham, London.
Gin Lane 1751 is the embodiment of a classic Victorian style gin in its taste profile, juxtaposed with accurate label recreation of the period to create a range of four crafted varietals.
For your edification, we introduce Gin Lane 1751, Victorian Ingenuity
Individually numbered bottles / small batch production
Distilled in the heart of London by eighth generation Master Distiller, Charles Maxwell
100% pure grain spirit / handcrafted in small traditional pot stills
Style is Victorian era. Bold juniper with hint of liquorice from the star anise. Added citrus botanicals provide refreshing, clean notes Distillation of 8 fine botanicals Martini Style: Big & Bold
Topics to Discuss:
Brand Origin
Method
Process
Uniqueness
Website and Social Media:
www.ginlane1751.com
About the show:
Bar Talk Radio is about Careers in the Beverage Industry, Cocktail Culture and Trends. Interviewing industry insiders and experts. Hosted by Anthony Porquez founder of Liquid Culture with over 17 years in the food and beverage industry. Current President of the United States Bartenders' Guild Atlanta Chapter.
Connect with the show host at:
www.AnthonyPorquez.com
Instagram: https://www.instagram.com/Antones10
Facebook: https://www.facebook.com/anthony.j.porquez
Connect with the show sponsor at:
https://twitter.com/USBGAtlanta
www.facebook.com/usbgatlanta
www.instagram.com/usbgatlanta
To listen to recent episodes visit:
http://www.BarTalkRadio.org
To submit a guest request to be on the show visit:
www.meetme.so/BarTalkRadio
To view photos from this show, visit:
www.ProBusinessPictures.com