Sharing Your Sustainability Story with Helen Neal of HN Communications

Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.

Key Takeaways:

The debates leaders are having over how to reach net zero

How businesses can better tell their sustainability stories

Creating affinity with consumers through sustainability

Reasons for optimism about the planet

Episode Timeline:

1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?

3:45 Is there a singular 'golden goose' solution to the climate problem?

5:00 What's the biggest problem businesses have when communicating their sustainability stories?

6:00 The importance of honesty and authenticity in telling your story

7:20 Businesses that are uncomfortable sharing their faults

9:45 Why it's ok for companies to admit their sustainability faults

10:35 How important is sustainability with consumers?

14:30 How acceptance of EVs has changed over the past decade

16:30 How do companies create a sustainability message that cuts through the noise?

20:10 What's the most exciting current development on the journey to net zero?

22:00 The importance of collaboration on the road to net zero

This episode’s guest:

• Helen Neal

• Follow Helen on LinkedIn

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