Post Purchase PRO Podcast - Episode Twenty One - The Origin Story 1 Of 5

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This is the post purchase Pro podcast, episode 21, season two.

My business was only two years old. We did $27 million in the final nine months and it sold that business from just over $13 million to private equity.

Guys, welcome to The Post Purchase Pro podcast. This is episode 21, a brand new season, starts our season two of our podcast. Today. It's gonna be 1 of 5 in a series that we're doing about the origin story of our business career guy. Super excited to, to bring to you guys a story of why post purchase marketing matters so much to us.

All of the, the holes that we fell in, along the way, all the mistakes that we made, but then we're going to share with you how we can jump over them now and the successes that we're experiencing after many, many failures, Shawn?

Exactly, so welcome to season two everyone. Thank you for your trust, in your time and attention.

In this episode 21, we're going to talk about our origin story and, it kinda, just because I'm about 17 years older than Seth or so, it makes my origin story have to proceed his. So, we'll find out more about Sets, smoothies and Pokemon cards later, we hope. But it all started for me, when I was a teenager of 16 years old.

I was selling roses, and, know the thing about the rose businesses that, once you cut arose, you can't put it back on the rose tree set, so it was a perishable business.

It didn't really fit in very well with my lazy sort of personality as a teenager, but what we did, Seth, is we would import fresh cut flowers directly from the farmers on the growers in South America. And then myself and my team, and later on, my wholesalers would go out and sell these flowers like on the side of the road and in the van.

And things like that, that I share on some of our earlier webinars and whatnot.

So the reason I wanted to go all the way back to Rosa Seth is because when we were selling roses, it became painfully obvious to myself and our employees of the We didn't really call the customer base or customer list.

It was sort of a route, you know, like, for example, we would sell on this location on Wednesday, over here on Thursday, Friday, Saturday, And what happened was we were able to generate a following, and that following would look for us to be any separate locations. Now, obviously, set, I was creating a customer base and a fall winter customer list. But we just didn't poll that. We call it the route It'd be. Like, I had my once they spot a Thursday, Friday, Saturday, Sunday.

And then, you know, the holidays. it was kind of every man for himself.

So it didn't really become obvious until later when I would kind of, uh, deviate, if you will, away from my route that our sales would would suffer.

Because what we didn't realize was we had repeat customers who were buying every week, remember, roses are perishable.

So, you know, if you knew that every other Friday, you could count on the guy being down at the street or at the exit ramps on roses, Then you would just kinda make it a habit, you know, to bring your wife's roses.

So, it was there set that I realize, Now, looking back, the value of delivering a good quality product, and having a following, quote, unquote, customer list.

Yeah, Shawn, And also, you also learn the power of traffic, right?

3:40

Literal traffic, and having, like, the same relationship with the same people over and over and over again.

3:48

So, you know, you're 16 years old, you're understanding traffic, and you're starting to understand the value of a relationship with your customers. So let's jump in, John. I know we have a lot to cover.

3:59

Yeah.

4:00

Roses was funny, you know, it was a great first business, because, you know, when you had a