EP#142 Driving Amazon Sales with Google Ads - Featuring John Horn

"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for."
In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of Google ads to not only drive traffic back to Amazon but also to enhance sales and improve product visibility on various platforms.

Key Takeaways:
1. Understanding Seller Categories: John broke down the three main categories of Amazon sellers and how each can benefit from targeted Google ads strategies. Whether you're Amazon-focused, starting off-platform, or managing both, there's a tailored approach to maximize your ROI.
2. Challenges of Diversification: Many sellers struggle when branching out from Amazon due to the lack of built-in traffic on platforms like Shopify. John emphasized the importance of using data from Amazon to strategically drive traffic to other sales platforms using Google ads.
3. Effective Ad Strategies: We delved into the specifics of setting up effective Google Shopping campaigns and the nuances of directing traffic to Amazon listings. John highlighted the importance of starting with text ads and considering YouTube and Google Display for broader reach.

4. The Importance of Tracking and Analytics: Setting up proper tracking mechanisms is crucial when transitioning from Amazon to other platforms like Shopify. This ensures that sellers can measure the effectiveness of their ad spend and adjust strategies accordingly.

5. Success Stories: John shared a success story of a bedding company that managed to significantly reduce ad spend while improving ROI by refining their Google ads strategy with Stub Group’s help.
7. Future Opportunities: Looking ahead, John hinted at upcoming features in Google ads that could further enhance the ability to drive traffic to Amazon, potentially including new campaign types that could integrate more deeply with Amazon’s platform.

Additional Resources:

• Visit StubGroup's website
• Connect with John Horn on LinkedIn
• Follow StubGroup on Facebook
• Contact John at [email protected]

For those looking to dive deeper into leveraging Google ads for Amazon, reaching out to Stub Group for a personalized consultation could be a game-changer. Their approach to detailed analysis and tailored ad strategies can help sellers at any scale improve their online presence and sales figures.

Sellers interested in exploring Google ads further should consider visiting Stub Group’s website for more information or subscribing to their YouTube channel for ongoing tips and strategies.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

00:00:31 - John Horn's Expertise in External Traffic
00:01:29 - Categories of Amazon Sellers
00:02:23 - Challenges of Diversification for Amazon Sellers
00:03:06 - Transitioning from Amazon to Shopify
00:05:51 - The Impact of External Traffic on Amazon Rankings
00:06:51 - Effective Google Ads Strategies for Amazon Listings
00:09:26 - Using Funnels to Increase Amazon Sales
00:10:22 - What Successful E-commerce Brands Do Differently
00:12:17 - John Horn's Background and Stub Group's Origin
00:13:58 - Working with Stub Group
00:15:43 - Case Study of a Successful Client
00:17:13 - Why Amazon Sellers Should Consider Google Ads
00:18:31 - John's Favorite Business Resource
00:21:08 - How to Connect with Stub Group