EP# 140 Mastering Amazon Creatives: Elevating Brands to Higher Conversion with Kamaljit Singh

Unlock the power of high-converting images with Kamal, CEO of AMZOneStep, and optimize your Amazon listings for skyrocketing sales!

Join us as we dive into the world of Amazon optimization with Kamal, the CEO and founder of AMZOneStep. With a wealth of experience in e-commerce and as a member of the Forbes Council, Kamal shares invaluable insights on how to optimize Amazon listings for increased sales, ranking, reviews, and profits.

Key Takeaways:

1.The Importance of Main Images: Kamal emphasized the critical role of the main product image in driving click-through rates on Amazon. He advised sellers to break the pattern of their competitors' images and to continuously split test their main images to ensure they stand out in search results.2. Split Testing: Sellers should regularly split test their main images, as well as their other creatives and A+ content, to avoid leaving money on the table. Tools like PICFU, IntelliView, and Amazon's own manager experiments can be used for this purpose.

3. Visual References: When creating infographics and lifestyle images, it's important to use visual references that customers can relate to. For example, showing how many items a product can hold rather than just listing dimensions can be more effective.4. Amazon TOS Compliance: Kamal warned against making claims or using prohibited keywords in listing images, as this can lead to issues with Amazon's terms of service. He also recommended having a backup main image ready in case Amazon flags the primary one.

Additional Resources:

• Visit AMZOneStep's website at www.amzonestep.com.
• Connect with AMZOneStep on Instagram.
• Access the special offer for listeners: 2 Free Main Images + Split Testing.

SPECIAL OFFER:

Access the special offer for listeners: 2 Free Main Images + Split Testing.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

[00:02:09] Conversion strategies for Amazon sellers.

[00:03:41] Importance of main product image.

[00:07:56] Main image importance.

[00:12:05] Using visual references in images.

[00:14:28] Targeting Specific Customer Needs.

[00:20:01] Free main image offer.

[00:22:50] A splurge on a Tesla.