#020: Is Your Podcast Monetizable?

Podcasts for Profit with Morgan Franklin

07/15/24 • 14 min

What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?

Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment?

In this episode we’re talking about what sponsors are looking for, what the most successfully monetized podcasts are doing to make money with their podcast and how you can make a podcast that’s monetizable.

In this episode:
(1:34) Does your audience size really matter?
(4:16) How building a strong niche audience can improve your chances of monetization.
(5:25) What does a successfully monetized podcast look like? (And how can we replicate that success.)
(6:30) The two most important questions to ask yourself before monetizing your podcast.
(7:15) What are million dollar podcasts doing differently than the rest of us?

Links in this episode:
👩🏻‍💻 Shop MY Podcast Templates
✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start🎧 Work with Me 1:1
💛 Free Download: Pre-Interview Cheatsheet (10 Questions I Ask Every Guest!)

07/15/24 • 14 min

Podcasts for Profit with Morgan Franklin - #020: Is Your Podcast Monetizable?

Transcript

Morgan Franklin00:00:01.199

I wanna start off this episode by saying 100%, without a doubt, no questions asked. If you dedicate yourself to creating a podcast that makes you money, you will make money off your podcast. Remember that Henry Ford quote? It's something like, whether you think you can or you can't, you're right. The podcast industry is a $25,000,000,000 industry. And if it's your intention to make some of that money, you will. But what will it take? That's