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Podcasting Q&A - Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet

Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet

Podcasting Q&A

06/27/22 • 4 min

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In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.
PITCH DECK
Here are some sites that have pitch deck templates:

Slides to include in your pitch deck:

  1. TITLE: Podcast Artwork, Name, & Tagline
  2. ABOUT: Short summary, podcast info & genre, mission, etc.
  3. AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
    Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)
  4. PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with.
  5. TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.

ONE PAGER/SINGLE SHEET
Use a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet.
Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows!
Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods

06/27/22 • 4 min

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Podcasting Q&A - Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet

Transcript

Jordan

Pitching your podcast to sponsors might seem intimidating, but it doesn't have to be. A podcaster doesn't actually need 1000s and 1000s of downloads to get sponsorship, just a great podcast and a compelling pitch. I'm Jordan host of Podcasting Q&A where we answer your questions about how to start, grow and monetize podcast.

Jordan

One of the things you can do to elevate the professionalism of your podc

Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet Top Questions Answered

How can I pitch my podcast to sponsors?

Pitching your podcast to sponsors doesn't require thousands of downloads, just a great podcast and a compelling pitch.

How can a podcast pitch deck or one pager benefit me?

Creating a podcast pitch deck or one pager can elevate the professionalism of your podcast and make it stand out.

What are pitch decks and what should they include?

Pitch decks are short slide presentations that showcase your podcast, introduce you or your team, and provide other information sponsors might be looking for. They should include show artwork, a podcast summary, audience stats, pricing, and contact information.

What websites offer pitch deck templates?

Recommended websites for pitch deck templates include Google Slides, Canva, Beautiful.ai, and Slidebean.

How many slides should I have in my pitch presentation?

Limit your pitch presentation to around five slides, keeping them concise and avoiding word stuffing.

What should be included on the first slide of a pitch deck?

The first slide should have your show artwork and maybe a subtitle or tagline.

What should be included on the audience and stats slide of a pitch deck?

Include a slide with a brief summary of your podcast, including episode length, subject matter genre, or mission statement. Use an audience and stats slide to provide demographics, downloads, locations, and audience reviews.

How should I address pricing in my pitch deck?

On the pricing slide, answer questions about pricing or bundle discounts. Consider a flat rate if you don't have a CPM model or 1000 downloads per episode.

What information should be included on the Team and Contact Info slide of a pitch deck?

Use a Team and Contact Info slide to showcase your team (or yourself). Include contact email, website, and social media.

What is a one pager and how can it be used as a pitch?

A one pager is a consolidated version of a pitch deck on a single sheet of paper, which can be scanned easily. Include all the information from the pitch deck on the one pager, using templates from word processors like Google Docs, Apple Pages, or Microsoft Word.

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