Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet

06/27/22 • 4 min

2 Listeners

In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.
PITCH DECK
Here are some sites that have pitch deck templates:

Slides to include in your pitch deck:

TITLE: Podcast Artwork, Name, & Tagline
ABOUT: Short summary, podcast info & genre, mission, etc.
AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)
PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with.
TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.

ONE PAGER/SINGLE SHEET
Use a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet.
Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows!
Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods

In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.
PITCH DECK
Here are some sites that have pitch deck templates:

Slides to include in your pitch deck:

TITLE: Podcast Artwork, Name, & Tagline
ABOUT: Short summary, podcast info & genre, mission, etc.
AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)
PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with.
TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.

Previous Episode

How to Create an Effective Podcast Promo

1 Recommendations

Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!
Things covered in this episode & links:
WRITE A SCRIPT
A podcast promo must be 12-40 seconds long, so be concise with information.
5 Things to Include:

Podcast name
One-sentence description
Who the podcast is for
Why they should listen
Call to action

RECORD

Record in a sound-treated environment
Use a microphone
Record multiple takes and versions (practice makes perfect!)

EDIT & POLISH
Tips for editing vocals:

Remove unwanted sounds or awkward pauses
Consistent audio volume throughout
If ad is too long, try speeding up vocals 1-5% to fit

Sound effects and music:

https://www.buzzsprout.com/blog/free-music-for-podcasts
Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.
ALBAN'S TWITTER & CUNNINGHAM'S LAW
Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg
Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online
*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.

Next Episode

Pitching a Podcast Sponsor: How to Write a Winning Pitch Email

1 Recommendations

In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor.
TIPS FOR MAKING A GOOD FIRST IMPRESSION

Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
Be clear & confident: be concise, friendly, & confident in the way you write your email

CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!
A pitch email should have three basic things:

Podcast name and a brief description
Why you think the sponsor would be a good fit
Links to the podcast website & socials

Remember, be personable and friendly!
Things to avoid:

Complaining about how hard it is to find sponsorships
Including large attachments such as audio files or press kits
Asking for too many sponsorships upfront

WHERE TO FIND SPONSORS:
Cold Email

Target emails to appropriate brands
Listen to other podcasts in your niche to find brands interested in podcast advertising
Try finding a local company with a digital storefront

Podcast Ad Marketplace

Agency or Network Representation

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods

Podcasting Q&A - Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet

Transcript

Jordan00:00:00.569

Pitching your podcast to sponsors might seem intimidating, but it doesn't have to be. A podcaster doesn't actually need 1000s and 1000s of downloads to get sponsorship, just a great podcast and a compelling pitch. I'm Jordan host of Podcasting Q&A where we answer your questions about how to start, grow and monetize podcast.

Jordan00:00:23.940

One of the things you can do to elevate the professionalism of your podc

Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet Top Questions Answered

How can I pitch my podcast to sponsors?

Pitching your podcast to sponsors doesn't require thousands of downloads, just a great podcast and a compelling pitch.

How can a podcast pitch deck or one pager benefit me?

Creating a podcast pitch deck or one pager can elevate the professionalism of your podcast and make it stand out.

What are pitch decks and what should they include?

Pitch decks are short slide presentations that showcase your podcast, introduce you or your team, and provide other information sponsors might be looking for. They should include show artwork, a podcast summary, audience stats, pricing, and contact information.

What websites offer pitch deck templates?

Recommended websites for pitch deck templates include Google Slides, Canva, Beautiful.ai, and Slidebean.

How many slides should I have in my pitch presentation?

Limit your pitch presentation to around five slides, keeping them concise and avoiding word stuffing.

What should be included on the first slide of a pitch deck?

The first slide should have your show artwork and maybe a subtitle or tagline.

What should be included on the audience and stats slide of a pitch deck?

Include a slide with a brief summary of your podcast, including episode length, subject matter genre, or mission statement. Use an audience and stats slide to provide demographics, downloads, locations, and audience reviews.

How should I address pricing in my pitch deck?

On the pricing slide, answer questions about pricing or bundle discounts. Consider a flat rate if you don't have a CPM model or 1000 downloads per episode.

What information should be included on the Team and Contact Info slide of a pitch deck?

Use a Team and Contact Info slide to showcase your team (or yourself). Include contact email, website, and social media.

What is a one pager and how can it be used as a pitch?

A one pager is a consolidated version of a pitch deck on a single sheet of paper, which can be scanned easily. Include all the information from the pitch deck on the one pager, using templates from word processors like Google Docs, Apple Pages, or Microsoft Word.

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