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Podcasting Power Hour - 20. Marketing your podcast with Arielle Nissenblatt

20. Marketing your podcast with Arielle Nissenblatt

Explicit content warning

12/29/22 • 96 min

1 Listener

Podcasting Power Hour
<![CDATA[ Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time.
To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee:
Jeff - https://www.buymeacoffee.com/podcastfather
Greg - https://www.buymeacoffee.com/indiedropin
If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
Podcasting Power Hour is your go-to place to get expert advice on consistently marketing your show and connecting with listeners.
"Starting a podcast is one thing, consistently marketing that podcast as a whole other beast." - Arielle Nissenblatt
Arielle Nissenblatt is a podcaster, community builder, and expert in podcast marketing. She is famous for her engaging twitter content and her podcasting advice. Arielle is also the Community Manager for Squadcast, a popular remote podcasting recording tool.
Connect with Arielle Nissenblatt on Twitter.
Jeff Townsend and Greg from Indie Drop-in Network host Podcasting Power Hour where they discuss podcasting questions with experienced panelists and guests. This week, Arielle Nissenblatt, known as the woman of Twitter podcasting, joins the show to talk about podcast marketing. She recommends creating assets for guests and pitching to other podcasts, publications, and social media platforms in order to market the podcast. She also encourages podcasters to comment on their own podcasts in order to interact with their audience.
In this episode, you will learn the following:
1. Social Media Marketing for Podcasts: What are the Basics?
2. Building Buzz for Your Podcast: How Do You Keep the Momentum Going?
3. Podcast Listening Apps: What are the Benefits of Claiming and Engaging with Your Show?
Connect with me:
YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA
Twitter: https://twitter.com/podcastingPrwHr
Website: https://podcastingpowerhour.com
#howto, #marketing, #podcasting #podcast ]]>
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<![CDATA[ Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time.
To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee:
Jeff - https://www.buymeacoffee.com/podcastfather
Greg - https://www.buymeacoffee.com/indiedropin
If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
Podcasting Power Hour is your go-to place to get expert advice on consistently marketing your show and connecting with listeners.
"Starting a podcast is one thing, consistently marketing that podcast as a whole other beast." - Arielle Nissenblatt
Arielle Nissenblatt is a podcaster, community builder, and expert in podcast marketing. She is famous for her engaging twitter content and her podcasting advice. Arielle is also the Community Manager for Squadcast, a popular remote podcasting recording tool.
Connect with Arielle Nissenblatt on Twitter.
Jeff Townsend and Greg from Indie Drop-in Network host Podcasting Power Hour where they discuss podcasting questions with experienced panelists and guests. This week, Arielle Nissenblatt, known as the woman of Twitter podcasting, joins the show to talk about podcast marketing. She recommends creating assets for guests and pitching to other podcasts, publications, and social media platforms in order to market the podcast. She also encourages podcasters to comment on their own podcasts in order to interact with their audience.
In this episode, you will learn the following:
1. Social Media Marketing for Podcasts: What are the Basics?
2. Building Buzz for Your Podcast: How Do You Keep the Momentum Going?
3. Podcast Listening Apps: What are the Benefits of Claiming and Engaging with Your Show?
Connect with me:
YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA
Twitter: https://twitter.com/podcastingPrwHr
Website: https://podcastingpowerhour.com
#howto, #marketing, #podcasting #podcast ]]>

Previous Episode

undefined - 19. Podcast Feed Drops - how to do it and if they work

19. Podcast Feed Drops - how to do it and if they work

<![CDATA[ When Jeff Townsend, Jim Malliard, and Greg from Indie Drop-In join forces to discuss the power of Feed Drops on Podcasting Power Hour, they find themselves embroiled in an ironic battle of words over the nuances of the practice.
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time.
To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee:
Jeff - https://www.buymeacoffee.com/podcastfather
Greg - https://www.buymeacoffee.com/indiedropin
If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
"We've come to an agreement over respecting each other, loving one each other, loving the community. This is the greatest podcasting power hour of all time. I can feel it."
Jeff Townsend is an underground podcaster since 2006, known for his gift of gab, and Jim Mallard is a podcast veteran with the Mallard Report for 10 years strong. Greg from Indie Drop-In Network is the oldest podcaster in the world with a wealth of experience in the industry.
Jeff Townsend and Greg from Indie Drop-In host Podcasting Power Hour live every Monday on Twitter Spaces. They discuss podcasting topics and answer listener questions. This week, they invited Jim Mallard, Ed Havens, and Chuckles to discuss Feed Drops. Feed Drops are when you take an entire episode of your show and give it to another podcaster to play on their show. Jeff and Greg discussed the benefits of Feed Drops, as well as how to choose a show for a Feed Drop. Through their discussion, they learned that while downloads are great, it's important to pick a show where the audience is likely to convert to listeners and subscribe.
In this episode, you will learn the following:
1. What is a Feed Drop and how can you use it to benefit your podcast?
2. What is the best practice for choosing a show for a Feed Drop?
3. How can picking a niche help to grow your Podcast?
Other episodes you'll enjoy:
[Insert 3 past episodes with links]
Connect with me:
YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA
Twitter: https://twitter.com/podcastingPrwHr
Website: https://podcastingpowerhour.com
Loved this episode? Leave us a review and rating here: {LINK}
Chapter Summaries:
[00:00:04]
P Podcasting Power Hour is is recorded live every Monday at 09:00 p. m Eastern time on Twitter spaces. Every week, an experienced panel of podcasters and other experts will tackle your podcasting questions.
[00:00:48]
Jeff Townsend: I've got the gift to Gab and the fifth to Jab. After that, they get weirder every week. Do you just talk too much? It sounds like a good thing.
[00:01:44]
Well, hello, everybody. Oldest guy in podcasting on the mic. It is an honor to be here. This is a long intro, though. Well, edit it's, because you're making it long.
[00:02:08]
Jim Mallard has the Mallard report for ten years strong. Ed Havens is here from the 80s movie. This is the greatest podcasting power hour of all time.
[00:03:09]
Chuckles is here in her first-ever Podcasting Power Hour. That's who you hear hitting all the sound effects. As far as my self-control is concerned, I also muted myself for quite some time. I think you're displaying a solid use of the controls there, so thank you.
[00:03:56]
This week was the very first week that all my TV movie fandom shows are live. The Indie Drop-in Network is 100% a feed drop network. The show shows are all about podcasters.
[00:05:44]
A feed drop is when you take an episode of your show and give it to another podcaster to play on their show. For most podcasters, you want very few feed drops in your feed. If there are too many feed drops, the audience starts to get pissed.
[00:09:34]
Jeff: Maybe we can talk about how to choose a show for a Feed Drop. I think Jeff, you feed dropped on True Crime, which has like a million-something downloads. But very few people go on the show notes and click the subscribe link.
[00:12:20]
The downloads are great, but I didn't see the conversion on my end. It's because the True Crime fans I've marketed to are very specifically true crime listeners. There just was no reason for them to convert to a listener of Indie podcasters. If done right, it really can work.
[00:16:46]
comedy is not really like a niche, it'...

Next Episode

undefined - 21. Is it time to quit your podcast? With Tanner Campbell and Edward Havens

21. Is it time to quit your podcast? With Tanner Campbell and Edward Havens

When Tanner Campbell, Edward Havens and other experienced podcasters tackle the question of when to give up and quit, they must confront the difficult decision of whether their goals will be achieved and if their passion is a worthy pursuit.
"The first thing you got to do to determine whether or not your podcast is a podcast that is time to quit is to look at the indicators that you create at the outset to determine whether you're making progress." - Tanner Campbell
Tanner Campbell is a philosophy podcaster and former podcast consultant. Edward Havens is a podcast host on The 80's Movie Podcast.
Listen to Tanner's Show - https://open.spotify.com/show/0cGh6rftss6NfjK3GM7gFO
Listen to Ed's Show - https://open.spotify.com/show/41M6lOaLM47dtZVXQLRued
Tanner Campbell and Edward Havens, two experienced podcasters, discussed on Podcasting Power Hour the question of when it is time to quit a podcast. They discussed the idea of setting KPIs to measure progress and that sometimes the best decision is to pivot to something else. They shared their own experience and advice of when they have quit their own podcasts or decided to change direction. Dave Jackson shared his experience of starting and stopping his podcast three times due to COVID and his journey to play in the local podcasting space. In the end, the conclusion is that it is up to the individual to decide when the time is right to quit a podcast, but it is important to be honest with yourself and have a conversation with someone else to make sure the decision is the right one.
In this episode, you will learn the following:
1. How do you know when it's time to give up and quit on your podcast?
2. What are the key performance indicators to look for in order to determine if your podcast is making progress?
3. How do you balance two podcasts without taking away from either one of them?
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time.
To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.
If you would like to support the show, you can buy us a coffee:
Jeff - https://www.buymeacoffee.com/podcastfather
Greg - https://www.buymeacoffee.com/indiedropin
If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg @indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/
Connect with Podcasting Power Hour:
YouTube: https://youtube.com/channel/UCYL6oEZw3HgWd1qRaTLtSVA
Twitter: https://twitter.com/podcastingPrwHr
Website: https://podcastingpowerhour.com
Recorded 11-21-2022
{@GregTest}

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