154: Roger Dooley - The Father of Neuromarketing and How Friction Is Standing In Your Way
08/27/20 • 47 min
Great new episode with Roger Dooley!
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
Enjoy!
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Great new episode with Roger Dooley!
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
Enjoy!
How To Start a Podcast The Easy Way (Course):
MSM Podcast Equipment Recommendations:
More tools at:
https://www.marketstreet.media/tools
This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media
Email us at: [email protected]
Follow Market Street Media on Social Media and Streaming Channels
Facebook - http://bit.ly/MSMJCFacebook
Instagram - http://bit.ly/MSMInstagram
YouTube - http://bit.ly/MSMJCYouTube
Twitch - http://bit.ly/MSMJCTwitch
Twitter - http://bit.ly/MSMJCTwitter
Get a Free Book:
Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2
Email Marketing:
GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM
SEM/SEO
SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer
Previous Episode
153: Remy Stern - Infomercials: The Tips, Tricks and Secrets Behind The Best Infomercials of All-Time
My guest this week is Remy Stern. Remy Stern is a former editor at Radar and Cityfile.com and has written for numerous publications in the past, including New York magazine and the New York Post. He is now a digital marketing consultant and can be found at remystern.com.
His book, "But Wait, There's More" came across as I was researching a book that was about the infomercial industry and the tactics that make infomercials successful. Amazing Read!
Other Links:
How To Start a Podcast The Easy Way (Course):
MSM Podcast Equipment Recommendations:
More tools at:
https://www.marketstreet.media/tools
This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media
Email us at: [email protected]
Follow Market Street Media on Social Media and Streaming Channels
Facebook - http://bit.ly/MSMJCFacebook
Instagram - http://bit.ly/MSMInstagram
YouTube - http://bit.ly/MSMJCYouTube
Twitch - http://bit.ly/MSMJCTwitch
Twitter - http://bit.ly/MSMJCTwitter
Get a Free Book:
Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2
Email Marketing:
GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM
SEM/SEO
SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer
Next Episode
155: Shep Hyken - The Master of Customer Service and Customer Experience
My guest this week is Shep Hyken.
Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations. As a speaker and bestselling author, Shep works with companies and organizations who want to build loyal relationships with their customers and employees.
His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, the Wall Street Journal bestseller The Cult of the Customer, the New York Times bestseller The Amazement Revolution and, Amaze Every Customer Every Time, Be Amazing or Go Home and The Convenient Revolution. He is also the creator of The Customer FocusTM program, which helps clients develop a customer service culture and loyalty mindset.
Get Shep's Books Here: https://amzn.to/2YLzRdu
---------------------------
How To Start a Podcast The Easy Way (Course):
MSM Podcast Equipment Recommendations:
More tools at:
https://www.marketstreet.media/tools
This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media
Email us at: [email protected]
Follow Market Street Media on Social Media and Streaming Channels
Facebook - http://bit.ly/MSMJCFacebook
Instagram - http://bit.ly/MSMInstagram
YouTube - http://bit.ly/MSMJCYouTube
Twitch - http://bit.ly/MSMJCTwitch
Twitter - http://bit.ly/MSMJCTwitter
Marketing That Works Podcast - https://anchor.fm/drew-bedard
Get a Free Book:
Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2
Email Marketing:
GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM
SEM/SEO
SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer
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