Podcast Workflows - Improve Your Production Process by Learning from Pros

Amie was struggling to get good conversations from her legally technical guests, so she reached out for a coaching call where we discussed a number of things:

Weaving story into the answers your guests give
- The importance of a pre-interview
- How to make sure your guest gives the best stuff during the recording
- Permission to nix a bad interview.

If you want your own coaching call, head to https://podcastliftoff.com/coaching/ - Mention this and the permission to publish YOURS, and I'll give you a discount.

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Get your free Podcast Process Templates at https://podcastworkflows.com/templates

You love your podcast, but you spend too much time on. Don't worry! You're not alone. After my first daughter was born in 2017, I noticed a monumental shift in my time. I used to run a side hustle nearly full time, while also maintaining a full time job. But, as they say, kids change everything. I didn’t seem to have enough time in the day to run my own business, while also making time for my family. Then our babysitter quit.

I knew it was time to make a change or drowned.

In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters:

He was talking about people who record a show and then release it as is (known as record and release, or record to tape). But from that ailment comes another symptom: people using Zoom to record.

You need to stop using Zoom.

Similar to Evo’s point above, listeners today more than ever expect quality. They want you to sound like you’re in the room with your guest.

And that’s easier than ever with great tools like Riverside.fm, which records everyone’s audio locally, and separately. No weird robot video from bad internet connections here.

This is important because bad audio can erode trust, which could stifle your podcast’s growth, and your ability to establish expertise.

One of the reasons I feel my show grew quickly is because I’ve added a commitment to the best possible audio quality from the very beginning.

If you’re not sure where to start, I strongly recommend Riverside.fm. It’s affordable, well-made, and the most reliable of the tools I’ve used.

Get your free Podcast Process Templates at https://podcastworkflows.com/templates

Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing.
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes

• Podcast Swaps Grew my Show by 21%
• Podcast Liftoff Playbook
• Creator Hooks
• Ways to get in touch

Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.

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Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.
What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.
Show Notes

• Buy Me a Coffee
• ConvertKit
• Castos
• Hello Audio
• Creator Crew
• Relay.fm Memberships
• Check out the YouTube Channel
• Podcast Liftoff Playbook

Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.

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