The Podcasting Secret to Growing Your Audience and Conversions
02/15/23 • 19 min
In our season finale, we discuss the benefits of incorporating a call-to-action (CTA) into your podcast episodes. A CTA is a request to your listeners, asking them to visit your website, rate and review your show, subscribe, email you, etc. We'll explore ways to manage these requests in a way that won't overwhelm your listeners or cause them to tune out or bail on your show altogether.
We'll dive into the different types of actions you can call out and offer suggestions for incorporating them into your episodes. We'll also address the challenges surrounding reviews and ratings, not just for podcast hosts, but for listeners as well. To help solve these issues, we'll suggest a few tools that you may find useful.
Mentioned in this episode:
Robert Chaldini Influence, The Psychology of Persuasion
podpage.com
TIMELINE:
0:00 - Introduction to the show and the first CTA (leave a review, subscribe, give a rating, go to the website, give email and download a free gift)
0:59 - Discussion on the plural form of "Call to Action"
1:51 - Definition of a CTA
3:00 - the effectiveness of CTAs
4:03 - the importance of subscribing to the podcast
5:27 - Discussion on "Subscribe, rate and review"
7:05 - Sending people to your website and having a specific goal in mind
8:11 - Discussion on the value of ratings and reviews for social proof
10:15 - Difficulty in finding & leaving reviews on some podcast apps
14:41 - The "right" time to do the call to action
17:02 - Teasing your last question before doing call to action
18:18 - Strategic application and structure of the CTA
18:52 - Final thoughts
To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community
In our season finale, we discuss the benefits of incorporating a call-to-action (CTA) into your podcast episodes. A CTA is a request to your listeners, asking them to visit your website, rate and review your show, subscribe, email you, etc. We'll explore ways to manage these requests in a way that won't overwhelm your listeners or cause them to tune out or bail on your show altogether.
We'll dive into the different types of actions you can call out and offer suggestions for incorporating them into your episodes. We'll also address the challenges surrounding reviews and ratings, not just for podcast hosts, but for listeners as well. To help solve these issues, we'll suggest a few tools that you may find useful.
Mentioned in this episode:
Robert Chaldini Influence, The Psychology of Persuasion
podpage.com
TIMELINE:
0:00 - Introduction to the show and the first CTA (leave a review, subscribe, give a rating, go to the website, give email and download a free gift)
0:59 - Discussion on the plural form of "Call to Action"
1:51 - Definition of a CTA
3:00 - the effectiveness of CTAs
4:03 - the importance of subscribing to the podcast
5:27 - Discussion on "Subscribe, rate and review"
7:05 - Sending people to your website and having a specific goal in mind
8:11 - Discussion on the value of ratings and reviews for social proof
10:15 - Difficulty in finding & leaving reviews on some podcast apps
14:41 - The "right" time to do the call to action
17:02 - Teasing your last question before doing call to action
18:18 - Strategic application and structure of the CTA
18:52 - Final thoughts
To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community
Previous Episode
Ready to Launch?
Everyone has to start somewhere. How do you decide when your podcast is ready to be launched to the world? In this episode, we’ll explain why we delayed our original launch date and some of the ways that we help podcasters prepare for a strong debut.
We’ll discuss ideas to help promote your show ahead of the launch date, how many episodes you want to have built up in your bank, how to know if it’s okay to “start messy” and when you might need to hold your horses and wait until you’ve got all your ducks in a row.
No matter what animals might be holding you back, we’ll reveal some of the best practices that'll help you be strategic with your launch.
To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community
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