Discoverability Dilemma: Navigating the Challenges of Getting Your Podcast Noticed

01/11/23 • 13 min

We delve into the struggles of podcast discoverability and offer strategies for increasing the visibility of your show. We weigh the pros and cons of publishing on multiple platforms and the importance of identifying a unique listening proposition and target audience. We also share tips for increasing discoverability through advertising and guesting on other podcasts, as well as the value of having a strong podcast title and show description. Finally, we discuss the role of SEO in optimizing your show notes and encourage listeners to leave a review and subscribe to the show. Whether you're a seasoned podcaster or just starting out, this episode is filled with valuable insights and actionable advice for improving the discoverability of your podcast.
0:00 - Introduction to Podcast, Ph.D. and discussion of discoverability in podcasting
2:24 - Pros and cons of publishing a podcast on multiple platforms
5:30 - The importance of identifying a unique listening proposition and target audience
7:50 - Strategies for increasing discoverability, including investing in advertising and guesting on other podcasts
10:50 - The importance of having a strong podcast title and show description
13:50 - Tips for optimizing your show notes for SEO

To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community

To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community

Previous Episode

Welcome to Podcast PhD

Podcasting is quickly becoming a powerhouse for communicating on a mass scale, helping creators across the globe spread messages, education, and entertainment to engaged audiences. But with buzzwords and acronyms flying around–like RSS and metadata and does anyone actually know the difference between a condenser and a dynamic mic?–it can be easy to assume podcasting is out of the question for anyone that isn’t a technical genius. It shouldn’t be.
Hosted by podcast producers Marc Ronick and Larry Roberts, Podcast Ph.D. is the everybody guide to podcasting. Whether you’re looking to launch a new show and need help choosing your software and equipment or you’re five seasons in and want tips to grow your audience, head back to AV school with hosts who are passionate–not pretentious–about growing powerful podcasts.
By covering the basics, discussing best practices, and sharing expert insights for all levels of creators and editors, Podcast Ph.D. is proving that anyone can be a podcaster. Leave the jargon behind and join the talking heads who have made all the mistakes, learned from experience, and are giving you permission to do the same. It’s time to earn that Ph.D.
In their natural, laid-back style, Marc and Larry will be covering the topics you want to learn about in a way that is easy to not only understand, but to begin implementing on your own right away: What microphones and cameras should you be buying? How do you piece together a great episode without overediting? How can you grow an audience? How can you monetize and quit your day job? Whatever your questions or your experience level is, this show will teach you how to take the step that’s next in your personal podcasting journey.

To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community

Next Episode

Revolutionizing Podcasting with ChatGPT

In this episode, we dive deep into the world of AI, specifically OpenAI's, ChatGPT. We share our personal experiences with it so far and how obsessed we've become with it! We'll also some diffeeent ways it can be used for podcasting, from transcriptions to show notes to a whole lot more! Plus, we'll dive into the potential implications of this technology as well as how it can be used to save time and increase creativity.

Timeline Summary:

(0:00) Introduction to ChatGPT and its potential uses in podcasting
(1:19) Personal experiences with chat GPT and the impact it has had
(2:06) Using ChatGPT for show notes and transcripts
(12:32) Potential uses of ChatGPT in other industries such as government and robotics
(25:08) Repurposing content using ChatGPT
(27:28) Conclusion and encouragement for listeners to play around with the technology

To learn more about Larry Roberts & Marc Ronick, visit our websites:
podcastphd.pro
readilyrandom.com
ironickmedia.com
Join our Clubhouse community

Podcast PhD - Discoverability Dilemma: Navigating the Challenges of Getting Your Podcast Noticed

Transcript

Marc Ronick 0:00
You do all this work, you follow all of the steps you think you're supposed to follow. And then it's kind of up to the algorithm Gods whether or not it gets out there to the masses. So that's one reason why it frustrates me so much. Welcome to podcast, Ph. D. My name is Marc Ronick. And I'm here with my co host, Larry Roberts. Good morning, Larry. I guess Good morning for us anyway, right?
Larry Roberts 0:28
Yeah. Good morning for us. Here we are. I don't even know