Studio Ochenta CEO Lory Martinez on Adapting Podcasts for an International Market
12/06/23 • 32 min
Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.
Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations.
In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this.
To check out what Lory and her team are up to, you can visit their website ochentastudio.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.
Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations.
In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this.
To check out what Lory and her team are up to, you can visit their website ochentastudio.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
Magnificent Noise’s Eric Nuzum on Covering Audio as an Industry Insider
Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his newsletter, The Audio Insurgent.
Eric and I chat about his coverage of the audio industry, his thoughts on the state of broadcasting and podcasting, and how he and his team at Magnificent Noise produce award-winning shows for their clients.
To find more about Magnificent Noise you can visit their website magnificentnoise.com. You can also follow Eric’s newsletter The Audio Insurgent on Substack.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Why Audacy’s Jenna Weiss-Berman is Optimistic About the Podcast Industry
2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward.
To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it all in podcasting, from her beginnings in public radio, to co-founding the wildly successful Pineapple Street Studios, and now working as the Head of Podcasts at one of the largest global audio distributors. Her voice carries a lot of weight in the industry.
Despite some of the rough indicators we’re seeing, Jenna maintains an optimistic vision for the industry. Like me, she loves podcasts, and in her senior position is finding ways to make them sustainably and at-scale. In our conversation she explains how she’s going about that, the challenges in doing so, and what a sustainable podcast industry could look like.
To find more from Jenna you can find her on Twitter @WBJenna or see what she’s up to at Audacy at audacy.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
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