The Consultant’s Craft: Corey Quinn's Insights on Scaling Impact w/Strategic Moves | Ep. 25

04/25/24 • 49 min

In this engaging episode of Podcast Mark, host Mark de Grasse sits down with Corey Quinn, a seasoned marketing executive and entrepreneur, to explore the profound transitions in personal and professional life. Corey shares his journey from a high-paced corporate setting to the freedom and challenges of consulting, eventually steering towards entrepreneurship with a focus on building a sustainable business. The discussion offers a wealth of insights on aligning personal values with professional endeavors to achieve a harmonious life.
TOPICS:

Corporate to Consulting Transition: Corey delves into his experience of moving from a corporate environment, where he served as a Chief Marketing Officer, to establishing himself as a consultant. He discusses the reasons behind his shift, emphasizing the need for a break from the corporate growth pressures.
Entrepreneurial Aspirations: The conversation shifts towards entrepreneurship, highlighting Corey’s insights on the importance of building a company that not only fulfills professional goals but also aligns with personal freedoms and responsibilities.
Challenges of Consulting: Corey candidly shares the initial allure and subsequent challenges of consulting, such as managing multiple clients, which he likens to having multiple bosses, and the realization that consulting does not scale as a solo endeavor.
Strategic Business Moves: Corey discusses his plans for launching a membership program aimed at providing scalable, valuable content to a broader audience, bridging the gap between his book and high-end consulting services.
The Future of Marketing and AI: Mark and Corey touch upon the evolving landscape of marketing and the potential of AI to revolutionize branding and customer engagement, emphasizing the importance of adaptability in the digital age.
Personal Reflections and Future Plans: Both speakers share their reflections on the necessity of work-life balance, the strategic hiring of roles such as executive assistants, and the anticipation of future business developments in niche markets.

LINKS:
Corey Quinn Website: https://www.coreyquinn.com/
Corey Quinn Linkedin: https://www.linkedin.com/in/coreyquinn/

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Corporate to Consulting Transition: Corey delves into his experience of moving from a corporate environment, where he served as a Chief Marketing Officer, to establishing himself as a consultant. He discusses the reasons behind his shift, emphasizing the need for a break from the corporate growth pressures.
Entrepreneurial Aspirations: The conversation shifts towards entrepreneurship, highlighting Corey’s insights on the importance of building a company that not only fulfills professional goals but also aligns with personal freedoms and responsibilities.
Challenges of Consulting: Corey candidly shares the initial allure and subsequent challenges of consulting, such as managing multiple clients, which he likens to having multiple bosses, and the realization that consulting does not scale as a solo endeavor.
Strategic Business Moves: Corey discusses his plans for launching a membership program aimed at providing scalable, valuable content to a broader audience, bridging the gap between his book and high-end consulting services.
The Future of Marketing and AI: Mark and Corey touch upon the evolving landscape of marketing and the potential of AI to revolutionize branding and customer engagement, emphasizing the importance of adaptability in the digital age.
Personal Reflections and Future Plans: Both speakers share their reflections on the necessity of work-life balance, the strategic hiring of roles such as executive assistants, and the anticipation of future business developments in niche markets.

LINKS:
Corey Quinn Website: https://www.coreyquinn.com/
Corey Quinn Linkedin: https://www.linkedin.com/in/coreyquinn/

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Previous Episode

The Pivot to Print: Mark Stern's Custom Box Journey from Corporate to Entrepreneur | Ep. 24

SUMMARY
In this engaging episode, Mark de Grasse interviews his friend Mark Stern, founder of Custom Box Agency. Stern shares his inspiring journey from a successful but unfulfilling corporate career to becoming an entrepreneur and discovering his passion for creating immersive physical experiences that complement digital marketing campaigns. With candor and wit, Stern recounts how listening to the market and embracing flexibility led him to launch his innovative box experience business, adding tangible elements that elevate customer journeys. This conversation offers an insightful glimpse into the mindset shift required for entrepreneurial success.
TOPICS:
- Mark Stern's transition from corporate consulting to entrepreneurship
- The pivotal realization that his corporate path was unsustainable
- Discovering digital marketing and exploring virtual events
- Developing the idea for custom box experiences by listening to client needs
- The power of combining digital and physical for unforgettable customer journeys
- Leveraging challenges and focus groups to test business concepts
- Adopting an opportunistic, market-driven approach over rigid planning
- The importance of creative freedom and passion in running a business
GUEST LINKS:
Mark Stern: https://www.linkedin.com/in/marustern/
Custom Box Agency: https://customboxagency.com/
ADVERTISEMENT LINK:
AI-Branding Academy: http://aibranding.academy

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Next Episode

The Art of Adaptation: Richard Scierka on Marketing, AI Tools, & Authentic Spaces | Ep. 26

In this engaging episode of Podcast Modern, host Mark de Grasse converses with guest Richard Scierka, exploring the fluid interplay of personal, professional, and business development. As Richard shares his journey from broadcasting aspirations to a PR and communications professional, the conversation delves into the challenges and revelations of remote work, the integration of AI in business practices, and the invaluable role of physical workspaces in fostering productivity and creativity. The episode is a testament to adaptability and the evolving nature of work in an increasingly digital landscape, offering listeners both inspiration and practical advice.
TOPICS:
- Personal Connections and Networking: Insights into how casual interactions can lead to meaningful professional relationships.
- Transition from Broadcasting to PR: Richard's career shift and the skills transfer between different media roles.
- Challenges of Remote Work: Discussion on the drawbacks of working from home, like isolation and lack of routine, and how dedicated workspaces can mitigate these issues.
- Role of AI in Business: How AI tools like "Sora" and "Hey, Jen" are reshaping business communications and operational efficiency.
- Value of Physical Workspaces: The benefits of having a dedicated office space to separate work from home life, especially post-COVID.
- Community and Collaboration: Utilizing shared spaces to foster community interaction and professional collaborations.
- Volunteering and Community Service: Richard's experiences with volunteering and how it enriches both personal growth and professional networks.
- Insights from Successful Entrepreneurs: Valuable lessons on business growth, failure, and success from seasoned entrepreneurs.
- Future of Podcasting and Content Creation: Encouragement for professionals to leverage podcasting as a tool for connection and business development.
LINKS:
Richard Scierka Linkedin: https://www.linkedin.com/in/scierka/
Scierka-Lang Media Solutions: https://www.scierkalang.com/

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