Finding the Best Podcast Guests with Carl Cox

On this episode of Podcast Host Army, I had the pleasure of chatting with Carl Cox, the mastermind behind the Measure Success podcast, for his expert tips on finding, managing, and helping promote your guests.
🎙️ The Art of Finding Great Podcast Guests
Carl opened up about the evolution of his guest-finding strategy. Initially, it was all about business generation, but he had an epiphany – it's not about taking, it's about giving. By shifting to a giving mindset and asking top guests for recommendations, he's unlocked a treasure trove of high-achievers and built an impressive backlog of potential guests. It's all about the value you offer, not just what you can gain.
🚫 Saying No to Maintain Quality
As the Measure Success Podcast grew, Carl faced a new challenge – too many guest requests! His solution? A focus on monetization through sponsorships and a rigorous vetting process. He checks potential guests' social media followings and holds prep meetings to ensure they align with the show's values. Plus, he's not going solo on these decisions; he's got a team to help him pick the cream of the crop.
🤝 Collaboration Over Transactions
I'll be honest – I've been guilty of treating podcasting as a transactional game. But Carl's approach has been a real eye-opener for me. It's about building relationships and creating a community around your podcast. That's where the real magic happens.
So, are you curious to dive deeper into these insights? Want to know how to elevate your own podcast or just love a good success story? Tune in to the Measure Success Podcast with Carl Cox – you won't regret it.

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