How to Make Your Podcast More Entertaining
04/27/23 • 42 min
1 Listener
I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.
His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT.
You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!”
Wrong!
On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your podcast.
So how are YOU going to make your podcast more entertaining as you build that relationship with your listener (i.e. your customer?)
I’ve got 10 ideas for you!
You may be thinking, “Do I have to sing? Be funny? Do investigative journalism? Sound design????”
NOT NECESSARILY! Play the episode to find out what to do and how to choose your authentic entertainment style.
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsThe Creative Bash
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
Refresh Your Podcast
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
Let's meet at She Podcasts LIVE 2023!
She Podcasts LIVE 2023 is coming up in Washington DC June 19-22 — If you haven’t gotten your ticket yet - use promo code: JOINME (all one word) for $50 off!
https://www.shepodcasts.com/she-podcasts-live-2023/
Join my session - Be the Star of Your Show — I’m breaking down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded fully in your purpose.
SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.
His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT.
You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!”
Wrong!
On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your podcast.
So how are YOU going to make your podcast more entertaining as you build that relationship with your listener (i.e. your customer?)
I’ve got 10 ideas for you!
You may be thinking, “Do I have to sing? Be funny? Do investigative journalism? Sound design????”
NOT NECESSARILY! Play the episode to find out what to do and how to choose your authentic entertainment style.
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsThe Creative Bash
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
Refresh Your Podcast
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
Let's meet at She Podcasts LIVE 2023!
She Podcasts LIVE 2023 is coming up in Washington DC June 19-22 — If you haven’t gotten your ticket yet - use promo code: JOINME (all one word) for $50 off!
https://www.shepodcasts.com/she-podcasts-live-2023/
Join my session - Be the Star of Your Show — I’m breaking down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded fully in your purpose.
SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
Previous Episode
Is Your Podcast Boring?
Now, this may be difficult to hear, so sit down and take a deep breath... Your podcast might be a little boring. What? Gasp. "There's no way," you say defensively.
I'm not saying that you're doing a bad job at podcasting. Not at all. I simply want you to consider a few ways to make your show more compelling. I'll even offer up a formula for your success!
For now, consider this: Three-quarters of podcast listeners enjoy a podcast "for particular hosts." The host is the reason they appreciate the podcast! Not the content, not the guests, not the information... the host.
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
REFRESH YOUR PODCAST
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for youl
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
PODCAST ENVY MASTERCLASSES
Podcast Envy Masterclasses offer focused strategy sessions on the most pressing questions for purpose-driven leaders who use podcasting to make a positive impact on their communities and to disrupt the status quo.
Save your seat here:
https://www.thecreativeimposter.com/masterclasses
Get 50% off your next class for being a loyal listener with promo code: VIPinvite
PODCAST ANGEL - The Creative Bash!
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
More Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
Next Episode
How To Be An Awesome Podcast Host Featuring Karen Yates, Wild & Sublime
Psst. Want to know the secret to becoming a better podcast host?
It’s not your equipment. Relationships are everything. Research indicates that while folks may listen to podcasts for entertainment and information, they remain loyal to a specific show because of its host.
Karen Yates is definitely that host. She’s a producer, host, and the mastermind behind Wild & Sublime, the super-successful, highly binge-able podcast about sex for everyone, no matter their preferences, orientation, or relationship style.
Here are a few of my fave hosting tips:
- Get into the rhythm.
- Act natural, strategically.
- Craft different but authentic voice personas.
- Skip the pre-show cheese stick. Seriously.
But wait, there’s more, including Karen’s number one tip for better hosting, but you’ll have to check out the episode to get it!
Get the FULL masterclass replay with Karen & me!https://www.thecreativeimposter.com/beanawesomehost
You know that hosting a podcast is so much more than just plugging in a mic and tapping into your gift of gab! But how do you level up so that your podcast shines?
We also cover:
- Insight into Karen’s pre-production, production, and post-production processes when creating Wild & Sublime
- How she sets her guest up for success each and every time
- Facilitating smooth, engaging panel discussions (Karen’s signature episode style)
- Voice acting and self-care tips
- How to work with your editor to create a system of communication that helps them read your mind, even if that editor is yourself
- How I think about my relationship with YOU!
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
She Podcasts LiveUse promo code JOINME and enjoy $50 to She Podcasts LIVE 2023 in Washington DC, June 19-22! I’m headlining the session entitled “Be the Star of Your Show,” where I’ll break down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded entirely in your purpose.
Be the Star of Your Show * Tuesday June 20 @ 12:10pm Eastern
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Refresh Your Podcast (Don't fade out!)
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
The Creative Bash
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
SleepPhones - Fall Asleep Listening to Your Fave PodcastsEver wanted to fall asleep with your headphones on? Now you can -- it's like pajamas for your ears! Also great for working out, travel, or just tuning out the rest of the world.
Get 10% your purchase of SleepPhones ($99.95+) through June 8, 2023 with promo code ENVY10. Check them out here!
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
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