Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014
09/28/20 • 54 min
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“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines
If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you.
Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.
In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.
Highlights:
- How podcast editors can increase their income and gain more clients
- Why podcast editors need to guide clients into treating their shows as more than entertainment
- Chris shares his CCC Method and how he connects with and closes potential clients
- The kind of content that helps clients improve their marketing
- Carousel posts and how to leverage them
- Why different approaches, structures and expectations are crucial when pitching a new client
- How to maximize content to reach more people -- without it consuming your life
- Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content
- Steps to identify, attract and begin a conversation with your ideal client
- Pro Tip: Use PodPage.com to set up a simple website for your clients’ podcasts
- Subtitles on your content videos is non-negotiable -- tools to make it easier
- Why colors matter in branding
- Chris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say instead
- What positioning has to do with getting clients
- Chris shares the Number 1 mistake he sees podcast editors make
- How to handle mistakes or missed deadlines and salvage that relationship
- Why it’s important for podcasts to invest in their education
Resources:
PodPage -- contact Chris on his social media or via email for a promo code
https://www.elitepodcastmarketing.agency/
Book: Podcasting is Branding
This episode of Podcast Editors Mastermind was edited by Bryan Entzminger of
“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines
If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you.
Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.
In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.
Highlights:
- How podcast editors can increase their income and gain more clients
- Why podcast editors need to guide clients into treating their shows as more than entertainment
- Chris shares his CCC Method and how he connects with and closes potential clients
- The kind of content that helps clients improve their marketing
- Carousel posts and how to leverage them
- Why different approaches, structures and expectations are crucial when pitching a new client
- How to maximize content to reach more people -- without it consuming your life
- Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content
- Steps to identify, attract and begin a conversation with your ideal client
- Pro Tip: Use PodPage.com to set up a simple website for your clients’ podcasts
- Subtitles on your content videos is non-negotiable -- tools to make it easier
- Why colors matter in branding
- Chris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say instead
- What positioning has to do with getting clients
- Chris shares the Number 1 mistake he sees podcast editors make
- How to handle mistakes or missed deadlines and salvage that relationship
- Why it’s important for podcasts to invest in their education
Resources:
PodPage -- contact Chris on his social media or via email for a promo code
https://www.elitepodcastmarketing.agency/
Book: Podcasting is Branding
This episode of Podcast Editors Mastermind was edited by Bryan Entzminger of
Previous Episode
Protecting Yourself as a Podcast Editor with Gordon Firemark, The Podcast Lawyer™ –PEM013
“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. Firemark
What are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting!
But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with Gordon P. Firemark, The Podcast LawyerTM for some practical advice and peace of mind.
Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast Entertainment Law Update, so he knows firsthand about podcasting. Within his law practice, he helps professionals and artists across the entertainment industries with intellectual property and business/corporate matters. Beyond that, he represents and helps protect clients working within the vast disciplines housed under the terms cyberspace and new media.
Sharing his expertise in an easy to comprehend, nuts and bolts fashion, Gordon is also the author of The Podcast, Blog and New Media Producer's Legal Survival Guide. He’s created forms and templates needed by podcasters, editors, and production companies alike.
Gordon may be a lawyer and duty-bound to censor what he shares but he’s also a giver and we weren’t shy to be the recipients of his generosity. In this episode, he answers several general questions and even addresses some issues and scenarios you likely didn’t think could come up in your editing business. You won’t want to miss a minute!
Highlights:
- I know I need signed contracts as a podcast editor but how detailed should they be?
- How can I protect myself against a client submitting work to me that infringes on the rights of others or defames someone or causes a similar bad situation?
- How much editing is too much? Can I be held liable for over-editing? How can I make sure I’m held legally harmless for the edits requested by a client?
- What do I do if a client refuses to pay? Who owns the rights to a project a client refused to pay me for?
- When might I need a trademark or service mark for my business?
- Do I need to register as an LLC (Limited Liability Company) or am I okay as a sole proprietor?
- Who do I talk to if I’m thinking an LLC is right for me and my business?
- What types of documents do I need to prepare to become an LLC?
- How do I make sure I’m covered for situations where I have clients (or my clients have guests on their show) that are overseas? What about the GDPR (General Data Protection Regulation)?
- Should I be concerned as an editor about things like the California Consumer Privacy Act (CCPA) or the Children’s Online Privacy Protection Act (COPPA)?
- What about sound effects and music I use in my editing process or my client uses in their show? Can I rely on “Fair Use” to protect me?
- Errors and Omissions Insurance? What’s that?
- How do I cover ensuring show guests have given their consent to be recorded and edited?
- Where can I get Gordon’s podcast release form, his eBook and other resources?
Resources:
Next Episode
Redefining Your Vision to Redirect Your Business with Michael (MiTi) Jerry –PEM015
“... vision is what you see in your mind... No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry
Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?
In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of MiTi5Audio.com, the host of the podcast, DriveTimeConversations, and a graduate of Podcast Engineering School.
On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us.
Highlights:
- Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building.
- How to frame a client’s podcast to achieve their specific business vision.
- Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision.
- Why value is subjective.
- How to define value in a way that makes sense to a client.
- Designing your business to support the life you desire -- aka recapturing your vision.
- Why talking too much can lose you the sale.
- Tips to prioritize when you have more responsibilities than time.
- How to step back when you’re spending too long on an edit.
- Tips to limit distractions.
- Hear about Michael’s new podcast where he interviews people from all over the world.
- Evaluating what is “work” for you.
- Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you?
Resources:
Michael (MiTi) Jerry, founder of MiTi Productions:
412.387.8751
Twitter | @MiTi_audio
Mentioned on this episode:
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Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.
This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.
Appearing in this episode:
Bryan Entzminger: TopTierAudio.com | @TopTierAudio
Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick
Jennifer Longworth: https://bourbonbarrelpodcasting.com |
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