Jennifer Longworth's Top Marketing Secrets for Growing Your Podcast Editing Business

We're always reviewing and streamlining our processes as the landscape changes. Here are the tips, tools, and processes that are working in 2024.

Episode Notes: https://podcasteditorsmastermind.com/episode/pem092-2024-podcast-editor-best-practices

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Hey there, welcome back! We're diving deep into the nitty-gritty of our podcast editing businesses today.

As you know, it's not all about slicing and dicing audio - there's a lot of business sense and a bit of madness that comes into play. Join me as I guide you through our latest shenanigans and strategies for navigating the ever-changing world of podcast editing.

Today, we have updates on adjusting our processes, pricing, and tools to keep up with growing demands. Jennifer will explain how she occasionally transfers shows to someone else when she's not in the mood to edit, and why she's considering increasing my prices. Spoiler alert: it's not just for kicks!

We will also discuss how Daniel is improving his client interactions using tech tools, and how Bryan is excited about his new software toys and considering making big decisions like hiring employees.

And because we love to keep you on your toes, we'll touch on the more techie side of things, debating the virtues of various AI tools and audio repair gizmos that promise to make our lives easier. From Adobe’s enhancer to the mysterious MacWhisper, we've got the lowdown on what's hot and what's not.

Key Discussion Points

• How the changing business landscape affects how we get our work done
• The tools we're using to manage our business
• How Bryan is breaking away from iZotope RX (and what Jennifer and Daniel are using)
• Getting local help instead of investing in an internet "business guru"

Links And Resources

• Auphonic - Jennifer sometimes uses Auphonic to get final loudness or to level out inconsistent levels and had a good experience with their support team.
• Google Meet: Online Web and Video Conferencing Calls | Google Workspace - Bryan is using this as a Zoom replacement for most of his prospect and client calls.
• DaVinci Resolve 19 | Blackmagic Design - Bryan is still talking about DaVinci Resolve. He's using it for some editing, but not all.
• Nextcloud - Open source content collaboration platform - Nextcoud was mentioned in the chat as a collaboration tool. Might be worth checking out.
• Minvo - Turn your videos into clips for social media | AppSumo - The tool that Daniel recently found to help him pull out short videos for Shorts and Reels.
• Castmagic - 10x Audio Content With AI - All three of us use Castmagic to help us quickly come up with titles, descriptions, and more. Bryan used it on this episode. (This is an affiliate link. Qualifying purchases benefit Bryan.)
• Capsho - The Fastest Way to Repurpose & Market Your Expert Content - Jennifer uses Capsho to help put together show notes, titles, and social content. Bryan and Daniel have used it as well.
• AutoMixer, one of Leandro's plugins on Github - Daniel likes the AutoMixer for Reaper
• Fresh Air - Daniel uses Fresh Air.
• DeRoom - Reverb Removal - Accentize - Daniel likes Accentize DeRoom for reverb reduction.
• Waves Audio - Mixing, Mastering & Music Production Tools - Daniel uses a several Waves plugins - NS1, VocalRider, Sibilance, API2500,, and Scheps Omni Channel.
• REAPER | Audio Production Without Limits - Reaper is Daniel's DAW of choice.
• Automate your work today | Zapier - Daniel uses Zapier for some of his automations.
• The platform to build next‒gen apps | Airtable - Daniel uses Airtable for project management.
• Enhance Speech from Adobe | Free AI filter for cleaning up spoken audio - Jennifer and Daniel both like Adobe Enhance Speech.