How to Rebrand As a Podcast Editor

06/09/22 • 48 min

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Do you feel like you're stuck in a rut as a podcast editor? Does it seem like you're never able to land a new client? Or worse, that you're attracting the wrong clients?

Maybe you feel like you're spinning your wheels, or you know you're getting some traction on social media or traffic to your website, but it never seems to convert. It doesn't turn into anything.

If that's the case, it's possible that you need to look at your branding - to make sure that it's speaking directly to that ideal client you want to meet. Sure, it can be scary (and humbling) to think about blowing up the brand you spent months or years building.

But if that's what's keeping you from getting some traction, it might be time to take a look at that.

Listen to discover what's leading a couple of our beloved Yetis to step into the process of rebranding, hear what they're thinking about (and afraid of), and discover some keys that might help you avoid the same mistakes we've made.

What we discussed

What is branding, really?
What are some indications that it might be time to rebrand?
What should we watch out for?
How important is a mission statement in branding?
How can you know if your branding is on point?

We stream live to Facebook Page every other week.

This episode was edited by Alejandro Ramirez. He’s open to work editing in English and Spanish.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

Appearing in this episode:

Michelle Abendroth: https://rothmedia.audio | @sparkleadventures
Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty
Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Do you feel like you're stuck in a rut as a podcast editor? Does it seem like you're never able to land a new client? Or worse, that you're attracting the wrong clients?

Maybe you feel like you're spinning your wheels, or you know you're getting some traction on social media or traffic to your website, but it never seems to convert. It doesn't turn into anything.

But if that's what's keeping you from getting some traction, it might be time to take a look at that.

What we discussed

What is branding, really?
What are some indications that it might be time to rebrand?
What should we watch out for?
How important is a mission statement in branding?
How can you know if your branding is on point?

We stream live to Facebook Page every other week.

This episode was edited by Alejandro Ramirez. He’s open to work editing in English and Spanish.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

Appearing in this episode:

Michelle Abendroth: https://rothmedia.audio | @sparkleadventures
Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty
Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Previous Episode

How to Use Survivor Bias to Your Advantage

1 Recommendations

How do you make decisions about what's possible or the right thing to do?

Do you look for examples of success to the exclusion of contrary information?

That's Survivor Bias. And it's all over in the podcasting space.

I mean, if we didn't think we could be Joe Rogan, would we even try? Hopefully.

But the downside of Survivor Bias is that it's possible we might toil for years on the faulty assumption that something's possible.

Or that the way it's always been done is the right way to do it.

But that if that's not the case?

What if we guide our clients based on faulty information?

Listen as we explore the concept of Survivor Bias and how it can affect us, our businesses, and our clients. We don't claim to know the answers, but we want to ask the questions because we want to see you, ourselves, and our collective clients succeed.

Resources:

Your Yetis Are

Daniel Abendroth | Roth Media
Carrie Caulfield | Carrie.Land
Bryan Entzminger | Top Tier Audio
Jennifer Longworth | Bourbon Barrel Podcasting

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

Next Episode

How to Promote Your Podcast Editing Business Without Spamming Everyone

Starting a podcast editing business is hard. It's a service-based business, with a ton of technical skills to pick up. But don't forget that as a business owner, you also win the job of business owner (which also means business promoter).

[ 🗨️ Join the Conversation ]

That's part of what makes it so hard to get started.

You have to balance all the things. You have to spin all the plates. And at the end of a 14-hour day, when you realize that you don't have any new business in the pipeline, it's YOUR job to go out and get some new business.

That's when it's so tempting to just hop on Facebook or Reddit and start spamming all the groups with, "Want editing? I can help."

And then the group admin's ban hammer strikes hard, you get booted from all the groups, and even your closest childhood friends won't talk to you anymore, either.

Okay. Maybe not that extreme.

But there has to be a better way. And that's what we're going to talk about - some ideas for how you can get the word out about what you're doing without opening up that can of potted meat byproduct.

We may not have your specific answer, but we'll share our thoughts, brainstorm together, and maybe we'll all come out a little stronger.

Resources

Podcast Editors Conference

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

Daniel Abendroth | Roth Media
Carrie Caulfield Arick | YaYa Podcasting
Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy