010 - Nine Tips To Secure High Ticket Coaching Clients From Your Podcasting Efforts

11/08/22 • 37 min

Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question:

How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively?

Talk consistently about the exact topics that your current coaching clients are bringing to their sessions. (No Specifics of the client Included of course)
Use the precise language that they use to describe their pain, problem, struggle, obstacle, etc.
Host “Ask Me Anything” sessions like this to offer a “public example” of the type of coaching you do and include some examples of those conversations in your podcast.
Create “Custom CTA’s” For Every Episode.
Prioritize getting people to your mailing list to nurture the relationship.
Add different price point offerings for your value ladder of products and services.
Invite your best clients who have experienced the most transformation to tell their story, as a guest, on your show. (They 'may' share it with others)
Consider creating “niche topic podcasts."
Be a guest on other people’s podcasts who reach your exact, ideal, client.

If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.

1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.

2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.

3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.

4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.

Of course you might be interested in some of my other free content

Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question:

How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively?

Talk consistently about the exact topics that your current coaching clients are bringing to their sessions. (No Specifics of the client Included of course)
Use the precise language that they use to describe their pain, problem, struggle, obstacle, etc.
Host “Ask Me Anything” sessions like this to offer a “public example” of the type of coaching you do and include some examples of those conversations in your podcast.
Create “Custom CTA’s” For Every Episode.
Prioritize getting people to your mailing list to nurture the relationship.
Add different price point offerings for your value ladder of products and services.
Invite your best clients who have experienced the most transformation to tell their story, as a guest, on your show. (They 'may' share it with others)
Consider creating “niche topic podcasts."
Be a guest on other people’s podcasts who reach your exact, ideal, client.

If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.

Of course you might be interested in some of my other free content

Previous Episode

009 - The Importance of Speaking Directly To A Specific Target Audience

Brad Miller joined me for an "Ask Me Anything" live broadcast and asked a podcast related question.

First, he shared that he's been podcasting for five years, has published 223 episodes of his podcast and he stated that he still doesn't feel like he's achieved much traction with his podcast.

He then went on to say that he plans to reach new audience members by becoming a guest on other people's podcasts. His question to me was... "What tips do you have for me so that I can be a great podcast guest?"

Our conversation revealed the importance of knowing exactly what specific target audience you are trying to reach with your message.

Links Mentioned at the end of the episode

Next Episode

011 - The Most Frequently Asked Question - How Can I Monetize This Podcast?

If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously.

Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching."

Kate Nankivell let me know that she would be participating live and that she planned to ask the following question:

"I’ve just started a new podcast called The Shape of Kate. I’m at the beginning of my much needed weight loss and regain my fitness and health journey and I want to share this journey and so much more through this podcast. Now this represents a departure from my current business so I’m thinking about my monetization strategies.

My clear intention with this podcast is to be an inspiration through sharing my journey but not a weight loss coach or fitness expert. I’ll interview those experts as I go. They rightly claim their expertise. My monetization ideas at this early stage is to bring on advertisers who pay for results. Eg when people who listen and click through to their offer and/or use my coupon code they pay me an agreed affiliate fee."

When it came time to have my conversation with Kate, I had already created an outline of insights that would have helped her optimize the effectiveness of her affiliate income streams, plus I had created a list of several other income streams that most people have not considered.

Yet, within a few moments into our conversation, I closed the browser that had all the pre-outlined insights that I had prepared. It had become clear to me that there was a much more powerful and important conversation to be had.

Have a listen to this episode to see where our conversation went. After the conversation, I give a commentary on the overall experience. I know that you'll gain a lot of value from this conversation.

If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.

1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast provides invaluable insights that my high-paying clients receive from me directly, plus exclusive, never-before-seen behind-the-scenes knowledge about how I run my business. My clients have found this podcast so valuable that nearly all of them have subscribed to it. Click Here To Learn More.

2. Free The Dream Online Course - Are you struggling to make your dream or goal a reality? Don't waste any more time! Take the time to go through the six-hours of content in the Free The Dream Online Course and unlock the power of transformation. Whether you choose to go through the material in a single day or take a weekend retreat, you will find yourself completely changed after your experience with this course. Discover the world from a new perspective and unleash the potential that lies within. Click Here To Free Your Dream Today.

3. Next Level Mastermind - If you're a full-time self-employed professional and not yet part of an ongoing mastermind group, it's time to take action! Stop what you're doing and take advantage of all the incredible video content and written content about mastermind groups found at NextLevelMastermind.info. Unlock the power of collaboration and networking with like-minded professionals and be part of a group that will help you achieve success! Click Here To Apply Today!

4. One-On-One Coaching - God has blessed me with extraordinary gifts and the ability to help clients uncover solutions they can't see on their own. No matter the problem or desired outcome, I can help guide you on the path to success – with multiple paths available to explore. Through one-on-one coaching, I'll equip you with the tools and confidence to reach your highest potential. Click Here To Apply For One-On-One Coaching With Me.