Using Cloud Services for the Backbone of Your Hosting or Website

First, as a baseline, what do we mean when we’re talking about cloud services?

• Defined as globally available, global scale.
• Scale, product breadth

Why should an organization consider cloud services?

• Today, many cloud providers are fully privacy compliant
• Allows to to access much more - especially location-wise

What is a hyperscale cloud provider?

• Many hosts are available in 1, maybe 2 countries
• Hyperscale providers are available everywhere. They make infrastructure a commodity

How can hosting companies compete in a hyperscale cloud environment?

• Go from generalist to specialist
• Many hosting providers don’t know what’s running on their servers - they need to figure that out and realize what niches are using them
• 4 Pillars:
  • Guide the end customers based on what you can offer
  • Control the value chain a little more. Offer services and help you customers by offering better/more affordable services
  • Choose the partners that help you.

Why are hyperscale cloud providers not a competitor to me as a hosting provider?

• You can partner with an Amazon, DO, Linode, that run these data centers, and use them as an extension
• You can use these services to grow with your customers

How can I differentiate by using hyperscale cloud? How can I benefit from technologies that hyperscale cloud providers provide me?

• Sites like Squarespace, Wix are using these services
• They might give you marketing funding because as you grow, they grow.
• Develop more custom solutions based on the HSCPs. Things like backups/other IP/software.