The Keys to Success Creating on the Web with Alberto Medina

04/09/21 • 46 min

Plesk Official Podcast

Show Notes

Performance and Metrics Tools

Show Notes

Performance and Metrics Tools

Previous Episode

The Importance of Digital Presence with Jens Meggers

1. Why is digital presence more important than ever before?

We saw industries digitize over the last 10 years. Video meetings, retail stores, digital price tags, and much more. This got accelerated with pandemic. Hyper demand, and it’s not just major companies driving digitization - bakeries, craft shops, and smaller businesses need to get online too.

Customers thought, “Get me to the results faster.” It’s not just website, it’s workflow. And during the pandemic it needed to be good, fast, and cheap.

2. Do you see a future where this goes back to how it was before? Or is this the ‘new normal’ for online behavior?

We have set the standard on digitization and business digitization, and it’s here to stay - Standing in line for hours to get groceries will be unacceptable!

But it really comes down to this: we have more advanced digital experiences

3. How has e-commerce changed since March 2020? (beginning of Covid 19 pandemic)

It’s incredible. We saw big growth rates everywhere; not just the likes of Amazon, but for someone who’s never been in a digital business making money online. A lot of people are moving to transact and make money online. It is the highest priority for a lot of people

4. How does WebPros support its customers in such times?

By supplying the technology that creates digital experiences (not just a shopping cart or web page). They're seeing more demand that ever before because they provide server automation, publish websites, and offer e-commerce, with least amount of effort possible.

Their vision is to create a digital presence for anyone. Anything you can do in physical world they want to do online, and they have the tools to do it.

4. Why is now the best time to start a business or to shift it towards online it?

"It’s always a good time to start a business if you have a good idea."

5. What is the future of e-commerce for small and medium businesses and how WebPros can support them in this relation

It's really important for these businesses - it’s how they’ll make their money. Some will transact online and exchange in real world, but many will start to do everything in the digital world.

It's a huge commodity and everything is getting easier.

Next Episode

Understanding Security and eCommerce

Key Takeaways

SSL stands for Secure Socket Layer, and it allows you to send secure data over the internet. As Chris puts it, “[SSL] allows 2 parties to connect and talk over a secure pipeline,” which establishes, “trust in an untrusted environment.
SSL certificates protects from “Man in the Middle” attacks - basically a bad actor attempts to intercept data as it’s sent from a computer to your website.
Let’s Encrypt is quickly becoming the go to for many people to implement SSL on their site. It’s free and offered by most hosting companies, meaning no website has an excuse not to use it.
Using managed hosting for your WordPress or WooCommerce site also helps keep your site secure. This allows you to focus on what you do best, because that’s where you’ll make money.
Anyone accepting credit cards needs to be PCI Compliant. This is a global standard set by the major Credit Card companies to ensure data security when processing credit card transactions. Luckily today, we have Stripe and Square, who accept the compliance and liability that goes with it.