Physician NonClinical Careers with John Jurica - Avoid These Dumb Mistakes I Made in My Business

Avoid These Dumb Mistakes I Made in My Business

07/10/19 • 34 min

Physician NonClinical Careers with John Jurica

In this week's episode, I'll be talking about three of the dumb mistakes I made while building an online business.

I'm focused on an online business that provides coaching, consulting, teaching, publishing, or speaking, and is supported by a platform such as a blog, podcast or video channel.

Here are a few examples of such physician-run businesses:

David Geier has created an online business serving those with sports injuries and other orthopedic problems while still running a busy practice. In fact, his side hustle helps promote and support his practice. He was featured in Episode 049.
Larry Earl founded UrgentCareMentor to help physicians manage the business side of urgent care and occupational medicine services. He was featured in a this blog post,
NegotiationMD, run by Robert Felberg, helps physicians negotiate better employment contracts.
Katrina Ubell runs Weight Loss for Busy Physicians, a coaching service for women physicians that uses online video courses as part of her services, and a podcast to suppport it. She was featured in Episode 035.
Rebecca Kempton provides consultation services to parents of children with sleep problems at Baby Sleep Pro.
Rupy Aujla, based in the UK, writes, podcasts, speaks and sells an online course about health and diet at The Doctor's Kitchen. He has also published 2 books.
Jason Ryan founded Boards and Beyond to prepare medical students for the USMLE Step 1 exam. He still practices and teaches cardiology. He is featured in Episode 81.
Most of us are familiar with the White Coat Investor, who started as a blog and a book, and related financial sites like Passive Income MD and the Physician Philosopher.

The THREE DUMB MISTAKES

Here they are (I provide much more detail in the show, of course):

Not basing the selection of my business niche on my expertise and passion, and my customers' needs and ability to pay for my solution.
Not working aggressively on building my email list from the beginning.
Not networking and collaborating sooner.

You can find a more detailed explanation about my dumb mistakes, and download a copy of the show notes at vitalpe.net/episode097.

Also, if you're interested in supporting this podcast with a small monthly donation to help defray costs, please check out my new Patreon page.

In this week's episode, I'll be talking about three of the dumb mistakes I made while building an online business.

I'm focused on an online business that provides coaching, consulting, teaching, publishing, or speaking, and is supported by a platform such as a blog, podcast or video channel.

Here are a few examples of such physician-run businesses:

David Geier has created an online business serving those with sports injuries and other orthopedic problems while still running a busy practice. In fact, his side hustle helps promote and support his practice. He was featured in Episode 049.
Larry Earl founded UrgentCareMentor to help physicians manage the business side of urgent care and occupational medicine services. He was featured in a this blog post,
NegotiationMD, run by Robert Felberg, helps physicians negotiate better employment contracts.
Katrina Ubell runs Weight Loss for Busy Physicians, a coaching service for women physicians that uses online video courses as part of her services, and a podcast to suppport it. She was featured in Episode 035.
Rebecca Kempton provides consultation services to parents of children with sleep problems at Baby Sleep Pro.
Rupy Aujla, based in the UK, writes, podcasts, speaks and sells an online course about health and diet at The Doctor's Kitchen. He has also published 2 books.
Jason Ryan founded Boards and Beyond to prepare medical students for the USMLE Step 1 exam. He still practices and teaches cardiology. He is featured in Episode 81.
Most of us are familiar with the White Coat Investor, who started as a blog and a book, and related financial sites like Passive Income MD and the Physician Philosopher.

The THREE DUMB MISTAKES

Here they are (I provide much more detail in the show, of course):

Not basing the selection of my business niche on my expertise and passion, and my customers' needs and ability to pay for my solution.
Not working aggressively on building my email list from the beginning.
Not networking and collaborating sooner.

You can find a more detailed explanation about my dumb mistakes, and download a copy of the show notes at vitalpe.net/episode097.

Also, if you're interested in supporting this podcast with a small monthly donation to help defray costs, please check out my new Patreon page.

Previous Episode

How to Pivot from ER Doctor to Innovative Healthcare Design Expert

This week on the Physician NonClinical Careers podcast, John delves deep into the world of healthcare design with his guest Dr. Manuel (Manny) Hernandez. Manny discusses his lifelong desire to be a physician, taking us through his amazing, diverse career.

He is an internationally-recognized physician, designer and healthcare innovation strategist. Since early 2018, he has been Principal, Strategic Innovation/Co-Practice Leader - Healthcare Team at Kahler Slater, a global, award-winning architecture, interior design and environmental branding firm.

He was honored by Healthcare Design Magazine in 2017, as one of their ten most influential people advancing healthcare design. He received his medical degree from the University of Pittsburgh, his MBA from UC Irvine, and his master’s in Strategic Design and Management from the Parsons School of Design. He’s also a Certified Physician Executive.

Manny completed his emergency medicine residency at Temple University Hospital, and continues to practice and teach emergency medicine in addition to his work in healthcare design.

We learn how he left clinical practice to become a leading expert in the intersection of healthcare and architecture. It’s a fantastic story that touches on a variety of options available to physicians wanting to transition out of clinical practice.

Dr. Hernandez has constantly sought to diversify his skill set, starting with an undergrad degree in rhetoric and communication while fulfilling his pre-med requirements. Later, advice from a mentor, Dr. David Nash, cemented his determination to be a leader in healthcare.

Reflecting on his career and the choice to leave clinical practice that facilitated it, Dr. Hernandez recognizes how difficult it was initially. “That was a very emotionally traumatic decision for me... in many ways I felt like a failure. I felt like I had turned my back on medicine.”

But through his experiences in the creative world of design, Dr. Hernandez has learned to embrace his so-called failures as lessons, and has expanded his vision of how nonclinical physicians can contribute to healthcare. “What I’m doing now is actually what I’d set out to do... to change healthcare on a system level.”

You can acces the show notes, links to resources, and a transcript of today's episode by going to vitalpe.net/episode096.

Next Episode

How to Develop a Passionate Side Hustle

In this episode, John interviews pediatric orthopedic surgeon, and sports medicine expert, Dr. Alfred Atanda. In addition to running a thriving practice treating young athletes, Alfred has developed a passion for telehealth, having integrated it into his practice.

He has now become an expert in telehealth, and teaches other physicians how to integrate it into their practices. He has also spearheaded the use of telemedicine for peer to peer consultations.

More recently, he has become a speaker and consultant, with a focus on physician wellness, engagement and preventing burnout.

Listen to this episode to learn how Dr. Alfred Atanda developed his fulfilling side hustles by combining his expertise and passions.

You can access the resources mentioned in today's show and a transcript by going to vitalpe.net/episode098.