It's Been Reel: Social Media Strategies for Photographers with Angela Shae

03/14/24 • 39 min

1 Listener

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In this electrifying episode of Workflows, Scott Wyden Kivowitz sits down with social media savant Angela Shae. They dissect the art of creating engaging Instagram reels that resonate with audiences and the power of behind-the-scenes content in photography.

Angela Shae, founder of Social Templates Co. and former wedding photographer, shares her journey from photography burnout to empowering photographers to leverage social media. She brings her Instagram prowess to the table, discussing the potency of reels, the magic of concise yet powerful content, and why sometimes less is more on camera.

Why You Should Listen

Discover how Instagram's visual storytelling can transform your photography business.
Learn simple tricks for producing compelling reels that captivate your audience instantly.
Find out how to leverage behind-the-scenes content to forge emotional connections and win clients.
Get expert advice for overcoming camera shyness and building your on-camera confidence.
Unearth the power of collaboration and how it can extend your reach and engagement.

"Give them something beautiful to watch, and then give them the value in the caption - that's where the magic happens."

(00:00) - Angela Shae
(02:24) - The Importance of Video Content in Social Media Strategy
(03:21) - The Power of Instagram Reels in Building Emotional Connections
(06:12) - Behind the Scenes: Th e Value of Authenticity in Content Creation
(09:06) - Overcoming the Fear of Being on Camera: Tips for Photographers
(13:48) - The Art of Creating Engaging Instagram Reels
(24:28) - Conclusion: The Power of Engagement and Collaboration in Social Media

Resources

Ready to elevate your photography game with killer social media strategies? Join us on the Workflows podcast where Angela Shae maps out the path to online engagement and digital prowess.

So, are you ready to revolutionize your photography business with the power of Instagram reels and authentic engagement? Tune in now to this dynamic episode of the Workflows podcast and start capturing not just photos, but the hearts of your audience today!

Join the Imagen Community on Facebook to continue the discussions between episodes.

Why You Should Listen

Discover how Instagram's visual storytelling can transform your photography business.
Learn simple tricks for producing compelling reels that captivate your audience instantly.
Find out how to leverage behind-the-scenes content to forge emotional connections and win clients.
Get expert advice for overcoming camera shyness and building your on-camera confidence.
Unearth the power of collaboration and how it can extend your reach and engagement.

"Give them something beautiful to watch, and then give them the value in the caption - that's where the magic happens."

(00:00) - Angela Shae
(02:24) - The Importance of Video Content in Social Media Strategy
(03:21) - The Power of Instagram Reels in Building Emotional Connections
(06:12) - Behind the Scenes: Th e Value of Authenticity in Content Creation
(09:06) - Overcoming the Fear of Being on Camera: Tips for Photographers
(13:48) - The Art of Creating Engaging Instagram Reels
(24:28) - Conclusion: The Power of Engagement and Collaboration in Social Media

Resources

Ready to elevate your photography game with killer social media strategies? Join us on the Workflows podcast where Angela Shae maps out the path to online engagement and digital prowess.

Previous Episode

Photography Insights with Carissa Woo: Optimizing Workflow Efficiency and Automation Tools

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Don't miss this captivating episode of Workflows as host Scott Wyden Kivowitz and guest Carissa Woo dive into the world of photography, AI, and the intricacies of running a successful photography business.

Why You Should Listen

Gain actionable tips for optimizing your photography workflow and utilizing automation tools.
Discover the potential impact of AI-generated fake weddings on the photography industry.
Learn about the benefits of Imagen's photography editing tool and the Smooth Skin feature.
Explore the challenges and rewards of balancing multiple roles in the photography industry.
Get inspired by Carissa Woo's insights into capturing genuine moments and managing personal privacy in a digital world.

Joining host Scott Wyden Kivowitz on this episode is the talented wedding photographer, Carissa Woo. She stands out with her unique approach to wedding photography, combining a heartfelt connection with clients and an exceptional eye for detail. Her skill in using natural light brings out the best in every subject, while her focus on genuine moments captures the essence of each story. For us, as photographers, she's not just a colleague but a source of inspiration, and education, demonstrating the art of transforming wedding photos into narratives of light, emotion, and beauty. Carissa is also the host of the podcast, Get a Heck Yes, which we recommend you listening to.

In this episode, Carissa Woo shares her experiences with time-saving photography tools like Imagen, and the business automation benefits of Nowsite. The discussion also covers the challenges and rewards of photography, the impact of AI in the industry, social media privacy, and managing a successful photography business.

(00:00) - Photography Insights with Carissa Woo: Optimizing Workflow Efficiency and Automation Tools
(01:44) - Introduction and Embarrassing Photography Moments
(03:31) - Challenges of Remembering Names During Shoots
(04:36) - The Importance of B-Roll and Behind-the-Scenes Footage
(04:44) - What is one thing that you do for the photographic process that has saved you time?
(04:55) - Adopting New Platforms and Techniques
(07:58) - What is one thing that you do for the business that saves you time or money?
(09:21) - Balancing Multiple Roles and Automating Business Processes
(11:42) - The Art of Editing and Getting the Shot Right
(11:48) - What is one thing that you do for editing that has saved you time?
(14:24) - What is one thing that you do after a session that has increased business?
(15:55) - Balancing Multiple Roles and Automating Business Processes
(19:28) - The Impact of Fame on Privacy
(20:55) - Privacy and Social Media Posting
(22:16) - The Influence of Social Media on Personal Life
(22:52) - The Impact of Meta on Instagram
(23:20) - The Power of ManyChat
(23:47) - The Importance of Workflow Tools
(25:08) - Can you share an outlined breakdown of your workflow from lead to delivery?
(27:44) - The Role of Text-Based Communication in Business
(31:33) - The Future of AI in Photography
(34:01) - How did Imagen impact your life?
(36:01) - What does the future of AI in photography look like to you?
(38:29) - Closing Remarks and Contact Information

"AI in photography will not replace human connection but will make the photographer's job easier and potentially impact pricing and competition."

Key Lessons

1. Embracing automation can streamline photography businesses and save time.
2. Utilizing AI-powered tools like Imagen can enhance photography editing workflows.
3. Balancing social media presence with personal privacy is crucial for photographers.
4. Ensuring proper lighting and capturing the best images in camera can minimize editing work.
5. Using business management systems can aid in automating workflows and client communication.

Resources

Don't miss the opportunity to learn from Carissa's insights into wedding photography and business automation. Tune in to the episode now to enhance your photography workflow and business strategies.

Next Episode

Navigating Entrepreneurship, Photography, and the Power of Community with Natalie Franke

1 Recommendations

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In this episode of Workflows, Scott Wyden Kivowitz is joined by Natalie Franke, Head of Community at Flodesk, photographer, and author, as they discuss the intersection of psychology, entrepreneurship, and photography.

Natalie Franke is a mother, author, photographer, business founder, and speaker. Natalie has a keen passion for community building and a fascinating background in neuroscience. She is an advocate for small businesses and serves as the Head of Community at Flodesk, supporting thousands of independent business owners who are making a significant impact on the world. Her books, Built to Belong and Gutsy might change your life. For those searching for a true entrepreneurial champion, look no further than Natalie.

Why You Should Listen

Gain insights into the integration of psychology, entrepreneurship, and photography, and how these elements shape professional success.
Discover the significance of embracing failure, reframing relationships with revenue streams, and building a supportive community in entrepreneurship.
Explore the impact of technological advancements on creative passions and the need for community in navigating the challenges of entrepreneurship.
Learn about the importance of adaptable learning, staying current with industry trends, and building a supportive community in professional growth.
Uncover strategies for overcoming loneliness and feeling isolated as an entrepreneur, emphasizing the need for internal work and welcoming community into one's space.

"The ROI of connection and community is significant professionally and personally."

(00:00) - Introduction and Background of Natalie Frank
(02:52) - Journey into Photography and Community Building
(06:30) - The Impact of Psychology and Science
(24:45) - Transitioning from HoneyBook to Flodesk
(25:30) - Overcoming Loneliness and Isolation in Entrepreneurship
(32:47) - Exploring New Creative Outlets and Future Aspirations

Resources

Tune in to the Workflows podcast with Natalie Franke to gain valuable insights into the intersection of psychology, entrepreneurship, and photography, and the impact of community in navigating the challenges of entrepreneurship.