Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:

• Content Experience: why 80% of content is never even consumed?
• If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?
• How much content is needed to be able to engage doctors repeatedly and continuously?
• Content Tagging: why it’s critical to content being used in the first place
• 11.2 touch points: how to measure success vs. failure with content?
• Three elements of a binge-worthy content experience
• 5-step framework for creating a content experience

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Randy Frisch: https://www.linkedin.com/in/frischrandy
• Uberflip Website: https://www.uberflip.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/