Pharma Launch Secrets
Evermed
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Top 10 Pharma Launch Secrets Episodes
Goodpods has curated a list of the 10 best Pharma Launch Secrets episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pharma Launch Secrets for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pharma Launch Secrets episode by adding your comments to the episode page.
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It
Pharma Launch Secrets
02/15/23 • 29 min
In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
They cover:
- What are the three critical components for value creation in the life cycle of a product?
- What does value creation mean in pharma launches?
- What is the difference between must-have and innovative treatment value creators?
- How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Miriam Meeuwissen: https://www.linkedin.com/in/miriam-meeuwissen
- Launch & Lifecycle Biopharma: https://launchlifecycle.com
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
Pharma Launch Secrets
01/12/24 • 29 min
In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:
- Hybrid model: Taking the best of face-to-face and powering it with digital
- Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing
- Why doesn’t the classical Reach and Frequency model work anymore?
- Channels vs. Content: Can we view them separately?
- Indegene’s TLO framework: Test learn and optimize approach
- Digital rep equivalent: Building a model for HCPs' digital engagement
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/
- Indegene Website: https://www.indegene.com/
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health
Pharma Launch Secrets
06/21/22 • 31 min
In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health.
They cover:
- What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?
- How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?
- What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma industry?
- How can pharma companies meet the increasing demand for a more robust end-to-end launch collaboration?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Brendan Gallagher: https://www.linkedin.com/in/brendan-gallagher-1168121/
- Publicis Health Website: https://www.linkedin.com/company/publicishealth/
“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
Pharma Launch Secrets
04/26/23 • 43 min
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.
Some of the things you’ll discover in this episode:
- Where should a brand director start when it comes to CX and product launch?
- Where should the CX function sit within the organization? Marketing, sales, or somewhere else?
- What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?
- Why is the best user experience one that is forgotten?
- MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time
- The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- AJ's LinkedIn: https://www.linkedin.com/in/ajtriano
- Website: https://syneoshealthcommunications.com
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
Pharma Launch Secrets
07/05/23 • 42 min
In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:
- Content Experience: why 80% of content is never even consumed?
- If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?
- How much content is needed to be able to engage doctors repeatedly and continuously?
- Content Tagging: why it’s critical to content being used in the first place
- 11.2 touch points: how to measure success vs. failure with content?
- Three elements of a binge-worthy content experience
- 5-step framework for creating a content experience
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Randy Frisch: https://www.linkedin.com/in/frischrandy
- Uberflip Website: https://www.uberflip.com
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
Pharma Launch Secrets
07/20/22 • 45 min
In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.
They cover:
- What are the key success elements for content in 2022?
- How is data around HCP’s consumption being gathered, and how can it be used?
- Should pharma companies keep large-scale content factories, or do it differently?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Haider Alleg: https://www.linkedin.com/in/haideralleg/
- Julia Richards: https://www.linkedin.com/in/richardsjulie/
- Karen Pinachyan: https://www.linkedin.com/in/karenpinachyan/
- Christina Kotsi: https://www.linkedin.com/in/christinakotsi/
- Ferring Pharmaceuticals Website: https://www.ferring.com/
- Bayer Website: https://www.bayer.com/en/career
- Novartis Website: https://www.novartis.com/
- CSL Behring Website: https://www.cslbehring.com/
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health.
They cover:
- Why is it important for companies to set up omnichannel promotional efforts for their pharma products?
- How can you use digital assets and health care providers to get the word out about your product with the greatest impact?
- What are the questions that need to be answered before creating a one-year budget planning cycle?
- How can companies measure the effectiveness of their digital engagement strategies in the pharmaceutical industry?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Trevor Landry: https://www.linkedin.com/in/trevorlandry/
- Syneos Health Website: https://www.linkedin.com/company/syneos-health/
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change
Pharma Launch Secrets
05/24/23 • 39 min
In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.
They cover:
- How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?
- Where should a pharma executive even start when thinking of developing a new piece of content?
- Why is video a great format for driving new HCP behavior and product adoption?
- What are the three AI-related technologies that can unlock exponential growth in content developed by the pharma industry?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Noah Workman: https://www.linkedin.com/in/noah-workman-87b8ab4
- Havas Health & You Website: https://havashealthandyou.com
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
Pharma Launch Secrets
07/19/23 • 40 min
In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
They cover:
- 56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?
- Alignment or Conflict? Unveiling the link between medical societies and pharma companies
- Entresto Launch: Lessons learned from educating the market and guideline integration
- Power Triad: How can Societies, Pharma, and Technology revolutionize medicine launches
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Neal Kovach: https://www.linkedin.com/in/neal-kovach-mba-81969b27/
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
They cover the following topics:
- Why do top creative talents get frustrated when they enter life sciences?
- MLR review: Why is it still manual and unpredictable?
- 80-20 Formula: The Key to MLR Efficiency
- AI-Powered Content Creation: How far along in the race is pharma?
- Content fast-track: Unraveling the ideal workflow, step-by-step
- Why audience segmentation is the holy grail of product promotion
- IQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market?
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
- RSS: https://bit.ly/3wTksIm
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Diana Lee: https://www.linkedin.com/in/diana-lee-b5790618
- Constellation Software Inc. Website: https://www.helloconstellation.com
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
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FAQ
How many episodes does Pharma Launch Secrets have?
Pharma Launch Secrets currently has 37 episodes available.
What topics does Pharma Launch Secrets cover?
The podcast is about Life Sciences, Management, Podcasts, Science and Business.
What is the most popular episode on Pharma Launch Secrets?
The episode title 'Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting' is the most popular.
What is the average episode length on Pharma Launch Secrets?
The average episode length on Pharma Launch Secrets is 35 minutes.
How often are episodes of Pharma Launch Secrets released?
Episodes of Pharma Launch Secrets are typically released every 14 days.
When was the first episode of Pharma Launch Secrets?
The first episode of Pharma Launch Secrets was released on May 13, 2022.
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