Personal Branding Unlocked

Helping professional services folks with tips, tricks & strategies to build and manage a successful personal brand.

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Top 10 Personal Branding Unlocked Episodes

Goodpods has curated a list of the 10 best Personal Branding Unlocked episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Personal Branding Unlocked for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Personal Branding Unlocked episode by adding your comments to the episode page.

S02E06 | Building Success with Kerri Ann Hooper

Personal Branding Unlocked

02/21/24 • 46 min

In this enlightening episode, we sit down with Kerri Ann Hooper, the dynamic force behind Carnelian Projects, a company that has revolutionized the new builds sector in real estate. With over 30 years of experience, Kerri Ann shares her journey from working in her family's businesses to founding Carnelian Projects, which has garnered over $50 million in sales. Dive into her story of resilience, innovation, and the power of personal branding, all while keeping it authentic and true to herself.

Key Highlights

The Foundation of Carnelian Projects: Kerri Ann discusses how her early career and passion for real estate led to the inception of Carnelian Projects, focusing on new builds and the importance of client satisfaction and transparency.

Building a Personal Brand: Discover how Kerri Ann's distinctive style, featuring her iconic orange suit, has become a powerful tool in her branding arsenal, helping her stand out in a competitive industry.

Innovation and Customer Satisfaction: Learn about the strategies Kerri Ann employs to keep Carnelian Projects at the forefront of the industry, emphasizing innovation and a deep commitment to customer satisfaction.

Challenges and Triumphs: Kerri Ann opens up about the challenges of being a woman in a predominantly male-dominated field and how she's navigated these waters with grace and success.

Networking and Community Engagement: The importance of building connections and Kerri Ann's active engagement in local networking events and social media platforms.

Looking Ahead: Kerri Ann shares her vision for the future of Carnelian Projects and the real estate industry, including the rise of smaller living spaces and the importance of property ownership.

Guest Bio

Kerri Ann Hooper is a seasoned entrepreneur and the founder of Carnelian Projects, a real estate company specializing in new builds. With a Bachelor of Arts, a Real Estate License, and a Certificate IV in Building and Construction, Kerri Ann's expertise is unparalleled. Her dedication to her clients and her passion for the industry have made her a respected figure and an inspiration to many.

Connect with Kerri Ann

LinkedIn: Kerri Ann Hooper

Instagram: @CarnelianProjects

Closing Thoughts

Kerri Ann's journey is a testament to the power of perseverance, branding, and genuine connection with clients and the community. Her insights provide valuable lessons for anyone looking to make their mark in the real estate industry or any field.

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Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S01E01 | Introduction To Personal Branding: What is it & why is it important?

Personal Branding Unlocked

09/27/23 • 32 min

Welcome to the inaugural episode of "Personal Branding Unlocked," a podcast that's all about unleashing the power of your personal brand! We're thrilled to embark on this exciting journey with you as we dive deep into the world of personal branding and explore its significance, particularly for those working in professional services.

In this episode, we'll lay the foundation by answering the fundamental question: What is personal branding? Just as Jeff Bezos once said, "Your brand is what people say about you when you're not in the room." It's about communicating your unique value, crafting an intentional narrative, and defining your public persona. We'll delve into the intricacies of personal branding, discussing how it's a dynamic fusion of your beliefs, feelings, attitudes, and the expectations people collectively hold about you. It's about showcasing your skills, experience, and personality in an authentic and relatable way. Your personal brand sets you apart, attracting the tribe that resonates with your vibe.

But why should you invest in developing your personal brand? We'll explore the compelling reasons behind this, including how it builds trust, enhances visibility, and opens doors to exciting opportunities. Your personal brand can be a game-changer, whether you're seeking more clients, expanding your network, or advancing your career.

We'll share insights, inspiring stories, and even unveil our first challenge for you to participate in using the hashtag #personalbrandingunlocked. Plus, we'll discuss two thought-provoking posts that inspired us and offer practical tips to kickstart your personal branding journey.

Join us on this voyage to unlock the full potential of your personal brand. It's time to step into the spotlight and let the world see the amazing individual you are!

Links that we said would be in the show notes 😉

Monica’s inspo content of the week: Bree Johnson (LinkedIn post about working with friends)

Josh’s inspo content of the week: Amy | Hack Your HR (TikTok post about managing teams)

Find Us: Check us out online and hit up our socials HERE.

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S01E02 | Differentiating Your Personal Brand: Why is it important and how can you do it?

Personal Branding Unlocked

10/04/23 • 43 min

Welcome to Episode 2 of "Personal Branding Unlocked," where we delve into the pivotal topic of defining your personal brand. Discover why this step is a linchpin for professional success and explore strategies for introspection and boosting your LinkedIn "About Us" section.

In the first part, we explore the importance of personal branding. Learn how it sets you apart in a competitive professional landscape, builds trust and credibility, aligns with personal goals, and enables clear and consistent communication.

In the second segment, we discuss how to reflect on your unique qualities. Dive into harnessing psychometrics, showcasing skills beyond the norm, sharing personal values and passions, embracing your unique perspective, and connecting with your target audience.

Lastly, we break down how to revamp your LinkedIn "About Us" section with eight impactful elements.

Personal branding is an ongoing journey, so stay true to your authenticity and consistency. Share your feedback and stay tuned for more personal branding insights in our upcoming episodes. Until then, keep unlocking your personal brand's potential!

Links that we said would be in the show notes 😉

Psychographic Tests to try out:

Monica’s #girlcrush Victoria Divine

Monica’s inspo content of the week: Linda Le (with the amazing LinkedIn profile)

Josh’s inspo content of the week: Tess Barclay (you are the niche!)

Find Us: Check us out online and hit up our socials HERE.

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S01E04 | Canva Tips & Using Photography To Build A Powerful Personal Brand with Katelyn Blackburn

Personal Branding Unlocked

10/18/23 • 57 min

Do you want to learn some simple tips on using Canva that even a beginner can do to enhance their social media posts? Do you want to get 650 times more engagement on your posts?

We've got you covered! In this week's episode we're diving deep into the world of Canva and sharing invaluable insights to help you take your social media game to the next level.

Join our special guest, Katelyn Blackburn, a top 3% content creator on Meta (Facebook and Instagram), with almost 7,000 LinkedIn followers, and a networking guru. Katelyn is also an accomplished photographer and holds a double degree in Business and Entrepreneurship & Innovation.

Whether you're a seasoned pro or just starting your personal branding journey, Katelyn’s tips are designed to empower you to create eye-catching and engaging social media content with ease. Join us for this episode, and let's unlock the potential of your personal brand together.

It's a fact - visual content is a game-changer in the world of social media. 📸🎥 Here are some compelling statistics that highlight the power of visuals in boosting your online presence:

🖼️ Posts that include images produce a staggering 650 percent higher engagement than text-only posts.

📹 People are 85 percent more likely to buy a product after viewing a product video.

🎬 Posts with videos attract 3X more links than text-only posts.

📷 Facebook posts from brands that included images earned 87 percent of all engagements.

Bottom line: Visuals are memorable and effective because they help people process, understand, and retain more information more quickly.

Tune in now to discover the secrets behind creating compelling visuals and crafting the perfect social photo that will supercharge your online presence. 🎙️

Katelyn’s deets:

Instagram

Website

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S01E05 | Unlocking The LinkedIn Algorithm

Personal Branding Unlocked

10/25/23 • 53 min

The episode you've all been waiting for! Join us in unravelling the enigmatic world of the LinkedIn Algorithm.

In this much-anticipated episode, we'll unveil the secrets behind LinkedIn's algorithm, providing insights and tips that can supercharge your LinkedIn game. By listening to this week's episode and implementing these expert tips, you'll gain the skills to grow your reach and increase your presence on LinkedIn.

Here's a sneak peek of what to expect:

📈 LinkedIn Stats: Discover the latest statistics, giving you a solid understanding of the LinkedIn landscape.

📊 Profile Analytics: Master post impressions, profile views, and engagement for optimal visibility.

🕵️ The Algorithm Demystified: Get inside the algorithm's mind and understand how LinkedIn categorizes your content.

🕒 Perfect Timing: Learn the science of timing your posts to reach the widest audience.

🤝 Community Building: Develop strategies to grow your followers and build meaningful connections in your network.

We're not stopping at just insights; we're giving you a special bonus. We've curated 12 content ideas tailored for professional services, so you'll be ready to write your next post and engage your audience effectively.

Don't miss out on this knowledge-packed episode! By tuning in and applying these insights, you'll be equipped with the skills to not only unlock your potential but also to skyrocket your presence on LinkedIn.

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S01E06 | The Branding Nerd: Unveiling the Essence of Personal Branding with Martin Sully

Personal Branding Unlocked

11/01/23 • 71 min

On this exciting episode of "Personal Branding Unlocked," we're joined by Martin Sully, the self-proclaimed 'Branding Nerd' and Owner of Snapper Studio. With a background in brand strategy and design, Martin's journey is a remarkable testament to his resilience and adaptability. He has worked with renowned clients like Ferrari, Major League Baseball, and Michael Jackson, and today, he shares his expertise on personal branding.

We delve into Martin's journey in branding, starting from his background and initial entry into the field. Discover pivotal moments and experiences that have significantly shaped his branding and graphic design career, including his role as an event photographer at business networking events, which significantly contributed to his networking skills.

Learn about Chatter Box, the networking group Martin founded, and the successful strategies he employed to build and grow a community within the local business environment. We also explore Martin's "Level Up" podcast, its mission, and its role in his personal branding, offering key takeaways that can benefit our audience.

Martin shares insights into Snapper Studio, his branding and marketing agency, explaining what Snapper Studio does and the types of clients they work with. We discuss the challenges and successes of starting and running a business, drawing valuable lessons from his entrepreneurial journey.

As a branding specialist, Martin provides advice on building a strong personal brand, emphasising its significance not only for businesses but also for individuals in professional services. He walks us through the process of building a brand, highlighting key steps, considerations, and strategies.
Links that we said would be in the show notes 😉
Check out Martin's EMDR Branding Project HERE and HERE
Follow Martin:
LinkedIn | Instagram
Snapper Studio:
Website | LinkedIn | Instagram | Facebook
Chatterbox:
LinkedIn | Instagram | Facebook

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S03EP10 | Master the Art of Video Content Creation to Elevate Your Personal Brand – with Deb Szabo

Personal Branding Unlocked

09/25/24 • 83 min

If you're in professional services and looking to make a lasting impact through personal branding, this episode with video content expert Deb Szabo is packed with insights you won’t want to miss. Whether you're new to video or seeking to optimise your current strategy, Deb’s expertise will help you build a powerful, authentic, and sustainable personal brand through digital content.
Episode highlights:
1. Unleash the Power of Video in Professional Services: Learn how video content is revolutionizing personal branding, especially for professionals looking to stand out in a crowded digital marketplace. Deb Szabo shares actionable tips on how to harness video to build meaningful connections with your audience.

2. Why Video is Non-Negotiable for Your Brand: Discover why video is more than just a trend—it’s essential for growing your brand in professional services. Deb explains the psychology behind video’s effectiveness in creating trust and establishing expertise.

3. Stay Ahead with the Latest Tech Trends: Deb dives deep into the tools and technologies she uses, including AI and the latest video creation hacks. Whether you're a beginner or a seasoned pro, you’ll learn how to make tech work for your personal brand.

4. Secrets to Authentic Content Creation: Find out how to develop authentic, engaging content that resonates with your target audience. Deb shares her journey, offering insights on maintaining authenticity while adapting to different platforms like YouTube, Instagram, and LinkedIn.

5. Optimise Your Workflow for Maximum Reach: Deb explains how to repurpose one video into multiple content pieces, saving you time and effort while ensuring your brand reaches across various touchpoints.

6. Building Your Brand’s Visual Identity: Deb outlines key steps to creating a memorable and unique brand identity through video, including tips on crafting your signature look and message to stand out in the professional services sector.

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S02E04 | Crafting Connections: Adrienne Donnelly on Building a Thriving Niche Community

Personal Branding Unlocked

02/07/24 • 64 min

In this episode of "Personal Branding Unlocked," we sit down with Adrienne Donnelly, a seasoned entrepreneur and the founder of Organised By Adrienne. As an influential figure in the virtual assistance realm for over seven years, Adrienne sheds light on the pivotal role that virtual assistants play in supporting small businesses and startups. With a background in Human Resources and Operations Management, Adrienne seamlessly transitioned her skills into transforming the way individuals and businesses seek support in their day-to-day operations.

The episode delves into Adrienne's journey, from her corporate roles to establishing Organised By Adrienne as a full-time career. As the co-founder of the Newcastle Virtual Assistant Network, Adrienne discusses the evolution of virtual assistance, common misconceptions businesses have about the role of virtual assistants, and the future of virtual assistance in the context of ongoing digital transformation. The conversation also explores the significance of networking and community support for virtual assistants and offers valuable advice for entrepreneurs struggling with delegation and seeking help.

Adrienne shares insights into balancing work commitments, community involvement, and personal life, drawing from her extensive volunteering experiences with organisations such as Gen Collective, Got Your Back Sista, Alzheimer’s Australia, Business Chicks Australia, Soul Café, and Ronald McDonald House.

Join us in this insightful conversation as Adrienne Donnelly provides valuable perspectives on personal branding, seeking help, and navigating the evolving landscape of virtual assistance.

For more information on Adrienne or her associated businesses please refer to the below links:

Adrienne’s LinkedIn https://www.linkedin.com/in/adriennedonnelly/

Organised by Adrienne: https://www.linkedin.com/company/organisedbyadrienne/

Newcastle Virtual Assistants: https://www.linkedin.com/company/newcastle-virtual-assistants/

Gen Collective: https://www.linkedin.com/company/gen-collective/

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S02E11 | Unveiling the Gravamen of Success with James d’Apice

Personal Branding Unlocked

03/20/24 • 61 min

Welcome to another insightful episode of Personal Branding Unlocked, where hosts Josh Lawlor and Monica Walmsley dive deep into the world of legal expertise and personal branding. In today's episode, we are joined by James d’Apice, a seasoned commercial and litigation lawyer renowned for his unique approach to the legal world and the mastermind behind Gravamen.

What You’ll Learn:

The journey of James d’Apice into the legal profession and the founding of Gravamen.
The significance of authenticity in building a personal brand.
Insights into the art of balancing rigorous legal practice with approachability.
The evolution of Gravamen and its niche in handling co-ownership disputes.
Strategies for effective personal branding and marketing in the legal industry.

Episode Highlights:

00:00 - Introduction and casual catch-up with Josh and Monica.

04:15 - James d’Apice discusses his path into the legal profession and the origins of Gravamen.

12:30 - The power of authenticity in personal branding and professional success.

21:05 - James delves into the niche focus of Gravamen and its unique approach to legal disputes.

33:50 - Marketing strategies and the importance of social media presence in the legal sector.

47:10 - The future of Gravamen and James's vision for work-life balance.

Quotable Moments:

James on personal branding: "Authenticity is the foundation of any successful personal brand. It's about being yourself in every aspect of your professional presentation."

Monica on recruitment: "Understanding the industry from both sides provides a unique advantage in legal recruitment and personal branding consultancy."

Resources Mentioned:

Gravamen's website: https://gravamen.com.au/

Coffee and Case Notes video series by James d’Apice:

https://www.instagram.com/coffeeandacasenote/

https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1466677013

Connect with Us:

Visit our website at www.personalbrandingunlocked.com.au for more episodes and resources to help you build your personal brand. Follow us on our social media channels to stay updated and engage with our community.

Thank you for tuning in to Personal Branding Unlocked with Josh Lawlor and Monica Walmsley. Don’t forget to subscribe, rate, and leave us a review. Keep crafting your professional identity because you are the brand that speaks volumes.

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

S03E07 | Building a Legal Legacy: Networking, Branding, and Balance with Marissa DiMarco

Personal Branding Unlocked

07/31/24 • 61 min

We sit down with Marissa DiMarco, a distinguished solicitor and director at Chamberlains Law Firm. Marissa shares her journey in commercial, corporate, and property law, highlighting her expertise in providing practical solutions to intricate legal problems.

Key Takeaways:

Career Journey: Learn how Marissa became the first female partner at a national law firm’s Newcastle office by age 29 and later founded her own boutique firm.
Networking Insights: Discover the hidden benefits of networking and how it can lead to genuine friendships and professional growth.
Personal Branding: Marissa discusses the importance of evolving your personal brand and shares actionable tips on public speaking, networking, and using LinkedIn effectively.
Mentorship and Leadership: Hear about Marissa’s experiences as a mentor and the impact of having mentors in her own career.
Balancing Work and Life: Get valuable advice on maintaining a healthy work-life balance, including the significance of hobbies and mindfulness practices.

Marissa’s story is one of resilience, continuous learning, and strategic thinking. Whether you're a budding or established professional, this episode offers valuable insights to help you on your personal branding journey.

Don't Miss:

The importance of adapting your brand as you grow
Tips for effective networking and leveraging LinkedIn
Insights into the legal profession and its evolving landscape
Strategies for maintaining work-life balance

Tune in to get inspired by Marissa’s dedication to excellence and innovation in the legal field. Listen now and unlock new strategies to elevate your personal brand!

Get in touch with Marissa through LinkedIn

Connect with Us:

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked

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FAQ

How many episodes does Personal Branding Unlocked have?

Personal Branding Unlocked currently has 40 episodes available.

What topics does Personal Branding Unlocked cover?

The podcast is about Branding, Marketing, Podcasts and Business.

What is the most popular episode on Personal Branding Unlocked?

The episode title 'S01E01 | Introduction To Personal Branding: What is it & why is it important?' is the most popular.

What is the average episode length on Personal Branding Unlocked?

The average episode length on Personal Branding Unlocked is 54 minutes.

How often are episodes of Personal Branding Unlocked released?

Episodes of Personal Branding Unlocked are typically released every 7 days.

When was the first episode of Personal Branding Unlocked?

The first episode of Personal Branding Unlocked was released on Sep 3, 2023.

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Personal Branding Unlocked