
The Academics Behind AI feat. Copilot
06/24/21 • 25 min
In a special audio and video episode of The People of Programmatic Podcast, we hear from five Copilot crew members about the academic research, review, and writing that goes on behind the scenes as part of their ongoing efforts to stay on the leading edge of AI technology in digital media.
The discussion also covers the team’s experiences in data science, data visualization, and organizing journal clubs, as well as which modern examples of AI in action have inspired them.
To date, the Copilot team has published three journals:
- Dynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising by Michael Tashman, Jiayi Xie, John Hoffman, Lee Winikor, Rouzbeh Gerami
- Online and Scalable Model Selection with Multi-Armed Bandit by Jiayi Xie, Michael Tashman, John Hoffman, Lee Winikor, Rouzbeh Gerami
- Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning by Michael Tashman, Jiayi Xie, John Hoffman, Lee Winikor, Rouzbeh Gerami, Atefeh Morsali, and Fengdan Ye
And they hold one patent titled “Double Blind Learning Insight Interface Apparatus, Methods and Systems” which describes the unique new way that the Copilot Insights platform delivers real-time updates and insights through a user-friendly interface guided by machine learning.
https://patents.google.com/patent/US20180307653A1/en
Watch the video version here.
Featured in this episode:
- Jiayi Xie, Senior Data Scientist
- Rouzbeh Gerami, Head of Data Science
- Sambhav Jain, Senior Designer, Data Visualization
- Katherine Mello, Software Engineer, Visualizations
- Kelly Mergenthaler, Senior Product Marketing Manager
In a special audio and video episode of The People of Programmatic Podcast, we hear from five Copilot crew members about the academic research, review, and writing that goes on behind the scenes as part of their ongoing efforts to stay on the leading edge of AI technology in digital media.
The discussion also covers the team’s experiences in data science, data visualization, and organizing journal clubs, as well as which modern examples of AI in action have inspired them.
To date, the Copilot team has published three journals:
- Dynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising by Michael Tashman, Jiayi Xie, John Hoffman, Lee Winikor, Rouzbeh Gerami
- Online and Scalable Model Selection with Multi-Armed Bandit by Jiayi Xie, Michael Tashman, John Hoffman, Lee Winikor, Rouzbeh Gerami
- Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning by Michael Tashman, Jiayi Xie, John Hoffman, Lee Winikor, Rouzbeh Gerami, Atefeh Morsali, and Fengdan Ye
And they hold one patent titled “Double Blind Learning Insight Interface Apparatus, Methods and Systems” which describes the unique new way that the Copilot Insights platform delivers real-time updates and insights through a user-friendly interface guided by machine learning.
https://patents.google.com/patent/US20180307653A1/en
Watch the video version here.
Featured in this episode:
- Jiayi Xie, Senior Data Scientist
- Rouzbeh Gerami, Head of Data Science
- Sambhav Jain, Senior Designer, Data Visualization
- Katherine Mello, Software Engineer, Visualizations
- Kelly Mergenthaler, Senior Product Marketing Manager
Next Episode

The Talent Squeeze: Recruiting & Retaining Great People in Digital Media feat. GroupM
Every digital media company is struggling to recruit and retain great talent. In episode 6 of our “People of Programmatic” podcast, part of our 10x10 series to herald Xaxis’ tenth anniversary, our guests explore the new landscape of work and workers, and reveal how recruiters, managers, and executives can evolve their practices to find great people and keep them on board.
Episode Host:
- Arshan Saha, CEO, Xaxis APAC
Episode Guests:
- Michael Wright, Global Head of Talent Acquisition, GroupM
- Juli Santiago, Recruiter, SearchMax Inc
In This Episode, We Discuss:
- The talent shortage and how to manage it
- How skilled workers’ expectations have changed
- Whether companies are to blame
- Solutions including culture, mindset, and rewards structures
Read full episode overview here: https://www.xaxis.com/episode-6-the-talent-squeeze/
Some Links:
“1 million more job openings than people looking for work” (CNBC)
“U.S. job openings hit record high as employers struggle to find workers” (Reuters)
“What’s next for America’s workforce post-COVID-19?” (PwC)
“Hot ad tech job market creating new hiring practices” (AdAge)
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