Subscription Sticker Shock: Should You Raise Your Prices?

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss strategies for increasing subscription prices without affecting subscriber retention. They stress observing industry giants like Netflix for pricing cues and recommend annual over monthly subscriptions to avoid frequent small charges.

The discussion includes trial-based promotions over deep discounts to maintain content value and provide examples of successful subscription models and price adjustments by publishers like Heisenberg Report and Small Boats. Additionally, they highlight the benefits of clear messaging and tier simplification.

Lastly, they advise publishers to regularly review and raise prices in line with inflation and added value, ensuring services remain financially sustainable.