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Episode Topic:

In this episode, Kevin Rosenquist sits down with Danielle Hayden, founder of Kickstart Accounting, to discuss how entrepreneurs can achieve financial confidence. Having spent a decade as a CFO, Danielle recognized the gap in financial literacy among small business owners and established Kickstart Accounting to provide comprehensive bookkeeping and accounting services with a personal touch. The conversation delves into the importance of understanding your business finances beyond tax benefits, instead focusing on sustainable growth and goal achievement. Danielle sheds light on how small business owners can use their financial data to make impactful decisions that drive their companies forward.

With a unique approach, Danielle empowers entrepreneurs, particularly women, by helping them harness financial tools to grow and succeed. Listeners will discover how a proactive stance on financial management can help them reach milestones and avoid common pitfalls. This episode is essential for business owners looking to elevate their financial strategy with insights from someone who has transformed small business finances.

Lessons You’ll Learn

Danielle shares her approach to financial management, highlighting why viewing your business finances holistically is vital to sustainable growth. Listeners will learn why simply treating business expenses as tax deductions limits potential and how making informed financial decisions is key to achieving business goals. Danielle’s insights into how small businesses can use financial reviews and metrics to make better choices underscore the value of ongoing financial education.

You'll also learn why Danielle is passionate about helping women entrepreneurs thrive in a historically male-dominated field. She emphasizes the importance of having a “money team” and creating an environment where business owners can confidently celebrate financial wins and navigate challenges. Through her experience, Danielle teaches entrepreneurs to manage their finances with confidence and clarity.

About Our Guest

Danielle Hayden is a former CFO and the founder of Kickstart Accounting, a bookkeeping firm that goes beyond traditional accounting services. Danielle and her team at Kickstart Accounting support entrepreneurs in understanding and managing their finances from a holistic standpoint. As the host of the "Business by the Books" podcast, she provides practical financial insights to her listeners, equipping them with the tools needed to succeed. With over a decade of experience, Danielle has helped countless business owners gain clarity on their financial goals and build sustainable businesses.

Passionate about financial education, Danielle particularly enjoys helping women entrepreneurs overcome common barriers in finance. She advocates for a judgment-free approach, creating a supportive environment where clients feel empowered to ask questions and celebrate their successes. Her work at Kickstart Accounting reflects her dedication to transforming the way business owners engage with their financial health.

Topics Covered

In this episode, Danielle and Kevin discuss the various ways small business owners can enhance their financial literacy and make decisions that align with their long-term goals. Topics include the difference between tax-centric spending and growth-driven spending, as well as the challenges entrepreneurs face when navigating their finances. Danielle explains how understanding and analyzing financial data can lead to informed decision-making, helping entrepreneurs grow their businesses responsibly.

The conversation also covers the importance of building a trustworthy financial team and why an environment of open communication is essential for success. Danielle shares her hiring insights, her philosophy on mentorship, and how Kickstart Accounting creates a unique culture centered on passion and client success. By the end of the episode, listeners will have a deeper appreciation for how financial knowledge can lead to empowered entrepreneurship.