How Video is Revolutionizing E-Commerce Insights from Vimmi’s Eitan Koter

09/19/24 • 35 min

PayPod: The Payments and Fintech Podcast

Episode Topic:

In this episode of Pay Pod, host Kevin Rosenquist sits down with Eitan Koter, founder of Vimmi, to discuss the future of e-commerce through the lens of video. Eitan shares how Vimmi has transformed the way businesses engage with their customers by creating shoppable video experiences. From live shopping events to seamless integration with social platforms like TikTok, Eitan dives into how video is revolutionizing the digital commerce landscape. As the use of video becomes essential in driving sales and boosting brand loyalty, this episode uncovers the strategies businesses need to stay ahead in the evolving e-commerce space.

The conversation covers how video is poised to take over e-commerce and why it’s becoming a must-have tool for brands. With insights on AI, short-form videos, and live shopping, this episode is packed with actionable takeaways for marketers looking to harness the power of video in the digital age.

Lessons You’ll Learn

In this episode, you'll learn how video is reshaping the world of e-commerce and why it’s key to driving customer engagement and loyalty. Eitan explains how shoppable videos increase conversions by allowing customers to interact with products directly within the video. He also discusses the importance of authenticity, especially during live shopping events, and why having the right host can make or break an event.

You'll also gain insights into how AI is simplifying video content creation, making it more accessible for brands of all sizes. From enhancing customer support with video to leveraging platforms like TikTok and Instagram for social commerce, this episode provides valuable lessons on how to effectively integrate video into your marketing strategy.

About Our Guest

Eitan Koter is the founder of Vimmi, a cutting-edge platform that helps businesses create shoppable video experiences. With over a decade of experience in video technology, Eitan has been at the forefront of the video e-commerce revolution. He recognized early on the potential of video in driving engagement and sales and has since helped numerous brands connect with their audiences through interactive video content.

Vimmi’s platform has been a game-changer for brands looking to leverage video in their marketing and sales strategies. Eitan’s deep knowledge of video technology, combined with his innovative approach to e-commerce, makes him a thought leader in the industry. His vision for the future of e-commerce is rooted in the belief that video will continue to drive customer interactions and fuel the growth of online retail.

Topics Covered

This episode covers a wide range of topics related to video in e-commerce. Eitan and Kevin explore how video is becoming a central part of social commerce, particularly on platforms like TikTok and Instagram. They discuss the rise of live shopping events and how brands can use these events to build loyalty and drive sales. The importance of authenticity in video content, especially in live streams, is also highlighted, as is the role of AI in streamlining video creation.

The conversation also touches on generational trends, revealing how Millennials and Gen X dominate video-based e-commerce spending. Eitan shares insights on how shoppable videos are transforming consumer behavior, the future of live shopping, and why video is a must-have tool for marketers today.

Episode Topic:

Lessons You’ll Learn

About Our Guest

Topics Covered

Previous Episode

Navigating the Future of Fraud Prevention in Digital Banking with Incognia's Andre F.

Episode Topic

In this episode of Pay Pad, host Kevin Rosenquist sits down with Andre F., CEO and co-founder of Incognia, to explore the future of mobile identity solutions and digital security. The conversation dives deep into the concept of location intelligence, a cutting-edge method for enhancing user security without compromising on user experience. Andre explains how analyzing device behavior and location patterns can help distinguish legitimate users from fraudsters, offering a seamless yet secure experience for app users. This discussion also touches on the limitations of traditional security measures, like two-factor authentication (2FA), and highlights the potential of real-time user recognition to improve both safety and usability.

The episode further explores the challenges and opportunities in the evolving landscape of fintech and digital payments. Andre shares his insights on the need for innovation in security measures, especially as real-time payments become more prevalent. He also discusses the importance of transparency and user education in building trust in new technologies. Listeners will gain a comprehensive understanding of how companies can strike the delicate balance between robust security protocols and maintaining a smooth user experience in today’s fast-paced digital environment.

Lessons You’ll Learn

Listeners of this episode will learn about the innovative strategies employed by Incognia to enhance mobile security and reduce fraud. Andre F. explains the importance of location intelligence in the fintech sector, providing insights into how this technology can identify suspicious activities and prevent unauthorized access without creating friction for the user. You will discover why traditional methods like SMS-based two-factor authentication are increasingly viewed as inadequate and how modern solutions can provide superior protection.

Additionally, Andre shares valuable lessons for entrepreneurs in the tech space, discussing the critical importance of resilience and adaptability in business. He emphasizes that while technology and innovation are essential, understanding customer behavior and maintaining a transparent relationship are equally important for success. This episode is packed with actionable advice for both fintech professionals and aspiring entrepreneurs who want to stay ahead in a competitive market.

About Our Guest

Andre F. is the CEO and co-founder of Incognia, a leading provider of mobile identity solutions designed to enhance security and streamline user experience. With a background in computer science and extensive experience in the tech industry, Andre initially started as a tech enthusiast but found his niche in bridging the gap between technology and business. His expertise lies in translating complex business problems into tech solutions, making him a key figure in the fintech community. Andre's innovative approach to leveraging location intelligence for fraud prevention has positioned Incognia at the forefront of mobile security technology.

Apart from his professional endeavors, Andre is also a mentor with Endeavor, a nonprofit organization that supports high-impact entrepreneurs. Having benefited from mentorship early in his career, he now dedicates time to guiding the next generation of tech entrepreneurs, emphasizing the importance of resilience, creativity, and strategic thinking in overcoming business challenges. His unique blend of technical know-how and business acumen makes him a compelling voice in discussions around digital security and entrepreneurship.

Topics Covered

This episode covers a range of topics centered around digital security, fraud prevention, and fintech innovation. Key topics include the limitations of traditional security measures, such as SMS-based two-factor authentication, and the advantages of using more advanced techniques like zero-factor authentication. Andre F. explains how location intelligence and device recognition can create a seamless, secure user experience, highlighting the critical role of these technologies in protecting sensitive information without adding unnecessary complexity for the user.

Next Episode

Building Solutions and Automating Success Arnold Hsu on G Reminders, Fintech, and the Future of Productivity

Episode Topic

In this episode of PayPod, host Kevin Rosenquist sits down with Arnold Hsu, the CEO and co-founder of G Reminders, a scheduling and automation platform designed to help financial advisors and fintech companies optimize their workflow. Arnold shares his journey from electrical engineering to becoming a serial entrepreneur and discusses the growing role of automation in fintech. With over two decades of experience in the payments and tech industries, Arnold offers insights into how businesses can save time and boost productivity through automated scheduling, meeting follow-ups, and CRM integrations. This episode dives deep into how G Reminders is reshaping the way financial professionals handle day-to-day operations, offering valuable tools for efficiency.

Lessons You’ll Learn Listeners will learn about the power of automation and how it can streamline business operations, particularly for financial advisors and fintech professionals. Arnold Hsu explains the advantages of using G Reminders to reduce time spent on administrative tasks such as scheduling meetings, client correspondence, and follow-ups. You’ll also hear about how automation technology can enhance customer experience and increase business efficiency. This episode provides practical advice on how to leverage automation for business growth, including insights into the role of AI in optimizing workflows and creating seamless user experiences.

About Our Guest Arnold Hsu is the CEO and co-founder of G Reminders, a scheduling and automation platform that integrates with existing calendars and CRMs to help financial advisors save time and improve efficiency. With a background in electrical engineering and a passion for problem-solving, Arnold has founded four companies and established himself as a serial entrepreneur in the tech industry. G Reminders is his latest venture, aimed at streamlining processes for financial teams. Arnold’s deep understanding of both technology and business allows him to create tools that offer real, actionable results for clients, particularly in the fintech and financial services space.

Topics Covered In this episode, Kevin and Arnold explore a range of topics, starting with Arnold’s entrepreneurial journey and how he transitioned from engineering to tech startups. They dive into the importance of customer experience in fintech, and how G Reminders focuses on automating workflows for financial advisors. The conversation also covers the evolution of software as a service (SaaS), the growing need for integration between systems, and the impact of artificial intelligence on business productivity. Additionally, Arnold shares insights into the challenges and rewards of entrepreneurship, offering valuable advice for those looking to streamline their business operations through automation.