Beyond Sales: Unveiling the Impact of AI and Diversity with Berendia Jackson. Sales Leader.

05/13/25 • 32 min

The discussion spans Berendia's journey from her early passion for science to her significant roles in commercial sales and leadership at renowned companies like GE Healthcare, Millipore, and Miltenyi Biotec. The narrative explores the evolution of sales tools, the impact of AI on the future of sales, and the intersection of technical and soft skills in the industry. It also tackles important themes of diversity and inclusion within the workplace, reflecting on the challenges and opportunities for minority leaders. Brina shares her vision for the future, emphasizing the importance of empathy, continuous learning, and a people-centric approach to leadership. Tune in for insights on career progression, embracing new ideas, and making a meaningful impact in life sciences.
00:00 Introduction and Background
01:12 Journey into the Life Sciences Industry
02:17 Sales Skills and Technical Knowledge
04:15 Changes in Sales and Customer Dynamics
06:43 The Future of Sales with AI
16:26 Diversity and Inclusion in the Workplace
28:01 Career Aspirations and Leadership
32:03 Conclusion and Final Thoughts

Previous Episode

From Lab Bench to Boardroom: Jeff Storelee, Managing Partner at North Star Scientific

In this episode, Pat talks to a veteran of the life science industry, tracing a career that spans over 20 years. Starting from an early interest in sciences and an ambition to become a doctor, Jeff shares how a degree in biochemistry and molecular biology from the University of Minnesota set the stage for his career path. With insights into the challenges and decisions that shaped his journey—from landing a first job in a QC lab to transitioning into sales and eventually senior roles—the discussion underscores the importance of practical experience, resilience, and the willingness to seize unexpected opportunities. The episode wraps up with valuable advice for new graduates and those seeking a fulfilling career in life sciences.
00:00 Introduction and Purpose of the Podcast
00:42 Early Interest in Science and Education
02:01 First Steps in the Life Science Industry
03:50 Transition from Lab to Sales
06:09 Sales Strategies and Building Trust
14:34 Challenges and Changes in Sales Over Time
20:28 Starting a New Venture
23:21 Advice for Aspiring Life Science Professionals

Next Episode

Beyond the Lab: Entrepreneurship with David Nathan. CEO of Scaler Marketing.

In this episode, we explore the entrepreneurial journey of David Nathan, a founder with a deep-rooted passion for the life sciences, stemming from his childhood experiences in labs at Princeton and New England Bio Labs. David details his path from working various roles in science and sales, to founding scaler, a life science-focused agency. He highlights key moments, including his transformative experience with Amway, practical strategies for scaling his business, and the challenges of maintaining a positive mindset amidst financial and operational hurdles. The conversation also delves into the impact of AI on SEO, and concludes with insights into David's role in the sales and marketing organization, SAMS. Throughout, the importance of perseverance, adaptability, and community support is emphasized as critical elements for entrepreneurial success.
00:00 Introduction and LinkedIn Activity
01:36 Early Life and Scientific Background
03:34 Career Journey and Defining Moments
06:18 Starting Scaler and Entrepreneurial Challenges
08:56 Overcoming Doubts and Finding Success
13:17 Support Systems and Motivation
15:03 Persistence and Business Growth
17:51 The Entrepreneurial Mindset
19:17 Building and Scaling a Team
23:55 Navigating SEO in the Age of AI
30:45 The Role of Sams in Science Marketing
34:03 Final Thoughts and Future Conversations

Pathways in Life Science - Beyond Sales: Unveiling the Impact of AI and Diversity with Berendia Jackson. Sales Leader.

Transcript

[00:00:00] Patrick: needless to say, I've been pretty excited talking to you. I've known you for a couple years now not only as a colleague, but you were a tremendous leader , working together. And I think a lot of people can learn from you not only as a leader, but just as someone in the industry, you know, take a look at your LinkedIn profile.

[00:00:18] Patrick: You've been in the life science industry for a long time now, since. School pretty much ha