Past Gas by Donut Media - Past Gas #184: The Rise & Fall of Mitsubishi

Past Gas #184: The Rise & Fall of Mitsubishi

04/24/23 • 65 min

1 Listener

The year is 1870. And a samurai has just started a trading operation in a Japan still coming to grips with the modern world. Through hard work, ingenious engineering, and perhaps more than a little war profiteering, that company would later grow to be Mitsubishi - one of the four largest companies in one of the world's four largest economies. But how did sales plummet to just 15 percent of their peak in a few short years? How did the company watch Volkswagen's Dieselgate unfold and then TOP IT? And is Mitsubishi responsible for the trend of naming mid-size crossovers after once-iconic performance models? All that and more on today’s Past Gas - as we learn about the Rise and Fall of Mitsubishi.

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Also, you asked for it -- and we listened. We're filming Past Gas again! Head to our Youtube channel and check us out in the stu!

https://www.youtube.com/c/donutpodcasts

Thanks to our sponsors:

Get Valvoline for your car!
Need to hire? You need Indeed. Go to https://Indeed.com/PASTGAS.
Get 10% off your first month at https://BetterHelp.com/pastgas

More about Show:

Follow Nolan on IG and Twitter @nolanjsykes.
Follow Joe on IG and Twitter @joegweber.
Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!
Don’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas.
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Previous Episode

Past Gas #183: Sebastien Loeb Was Built To Win

Eight-time World Rally champion Sébastien Ogier was primed to defend his title at the 2022 World Rallycross season opener at Monte Carlo. As the four-day event progressed, the man who’d dominated Rallycross for the last decade was in the lead... until he found himself competing with an unexpected aggressor: a 47-year-old dude who hadn’t participated in a WRC event in over a year, driving a car he’d never raced. It was Sébastien Loeb. How did Sébastien Loeb become a racing icon, despite not getting behind the wheel of a professional car until he was 21? How has he been able to dominate the highest levels of Rallycross, but take on Le Mans, The X-games, and The World Touring Car Championship? And what do other pillars of the racing world think of our boy Seb? We have answers to those questions and a whole lot more. Today on Past Gas, a closer look at modern racing legend - Sébastien Loeb.

Thanks to our sponsors:

Get Valvoline for your car!
Need to hire? You need Indeed. Go to https://Indeed.com/PASTGAS.
Get 10% off your first month at https://BetterHelp.com/pastgas

More about Show:

Follow Nolan on IG and Twitter @nolanjsykes.
Follow Joe on IG and Twitter @joegweber.
Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!
Don’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas.
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Next Episode

Past Gas #185: Viper: How the Most Boring Company Built the Most Insane Car

The year is 1988. Chrysler is getting pummeled by Ford and GM in sales, and the company’s lineup of cars weren’t inspiring consumer excitement. They needed a new, exciting car - and fast. Company VP Bob Lutz was driving to work in his 1985 Shelby Cobra when it hit him. The Cobra was exactly the kind of car Chrysler needed to add to its repertoire. So Bob put together a team, gave them a three-point directive, and the rest, as they say, is history. The result of Bob’s efforts was the iconic Dodge Viper. How did Lamborghini help Chrysler build an engine for a corvette-killer? Does a car need windows to sell? And was the Dodge Viper almost the final nail in Chrysler’s coffin? Today on Past Gas: the story of the development of the Dodge Viper.

You asked for it -- and we listened. We're filming Past Gas again! Head to our Youtube channel and check us out in the stu!

https://www.youtube.com/c/donutpodcasts

Get 10% off your first month at https://BetterHelp.com/pastgas

More about Show:

Follow Nolan on IG and Twitter @nolanjsykes.
Follow Joe on IG and Twitter @joegweber.
Follow Donut @donutmedia, and subscribe to our Youtube and Facebook channels!
Don’t forget to subscribe to the podcast for free wherever you're listening or using this link: http://bit.ly/PastGas.
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/PastGas.