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Paris Talks Marketing - Protect and Grow Your Business with Cybersecurity Expert Curphy Smith

Protect and Grow Your Business with Cybersecurity Expert Curphy Smith

Paris Talks Marketing

10/17/24 • 49 min

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In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape.

In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.

00:00 Introduction
02:13 -AI in Cybersecurity and Marketing
07:12- Lead Generation Strategies
13:11- How Fear Influences Cybersecurity Sales
18:22- AI-Driven Cybersecurity Solutions
21:10- The Human Element in Cybersecurity
26:11- Marketing Hooks and Conversion Funnels
38:01 -The Role of Social Engineering Training
39:21 -Balancing AI and Genuine Content (39:21)
48:00 -Conclusion

Connect with Us:
1. Curphy Smith
2. Paris Childress

10/17/24 • 49 min

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