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Top 10 Paris Talks Marketing Episodes
Goodpods has curated a list of the 10 best Paris Talks Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Paris Talks Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Paris Talks Marketing episode by adding your comments to the episode page.
Protect and Grow Your Business with Cybersecurity Expert Curphy Smith
Paris Talks Marketing
10/17/24 • 49 min
In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape.
In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.
00:00 Introduction
02:13 -AI in Cybersecurity and Marketing
07:12- Lead Generation Strategies
13:11- How Fear Influences Cybersecurity Sales
18:22- AI-Driven Cybersecurity Solutions
21:10- The Human Element in Cybersecurity
26:11- Marketing Hooks and Conversion Funnels
38:01 -The Role of Social Engineering Training
39:21 -Balancing AI and Genuine Content (39:21)
48:00 -Conclusion
Connect with Us:
1. Curphy Smith
2. Paris Childress
How to Grow, Market, and Monetize Your Podcast with Jeff Umbro
Paris Talks Marketing
10/10/24 • 37 min
In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting.
Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization.
Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.
00:00 Introduction
00:30 About The Podglomerate
04:05 Why Start a Podcast?
10:37 Effective Podcast Advertising
22:17 Podcast Measurement and Analytics
26:48 Innovative Podcast Formats
32:45 Jeff's Favorite Podcasts
Connect with Us:
1. Jeff Umbro
2. Paris Childress
Save Time and Simplify Content Sharing with Repurpose.io - Sean Malarkey
Paris Talks Marketing
10/03/24 • 47 min
In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more.
Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels.
00:00 Introduction to Paris Talks Marketing
00:28 Understanding Repurpose: A Game-Changer for Content Creators
04:11 The Shift in Social Media Content Strategy
15:11 AI's Role in Modern Business Practices
20:42 Conversion Rate Optimization Success Story
26:37 Conversion Rate Optimization Strategies
32:13 Reducing Churn with Strategic Friction
37:50 The Psychology of Customer Retention
45:13 The Power of Content Repurposing
Resources and Links
1. Check out Repurpose.io
2. Connect with Sean Malarkey
3. Connect with Paris Childress
4. Check out our episode featuring Adam Robinson: RetentionB2B Episode
The Future of Marketing: AI, Customer Relationships, and Digital Marketing | David Arnoux
Paris Talks Marketing
09/26/24 • 44 min
In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers.
With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world. Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world.
Key Topics Discussed:
00:00:00 Introduction
00:00:52 The Challenges in Organic Reach and Founder-led Marketing.
00: 11:31 Leveraging Generative AI in Marketing
00:21:34 Antifragile Organizations and Leadership in a Changing World
00:28:58 Long-Term Relationship Building in the Digital Age
00:32:07 The Role of AI in Marketing and Customer Understanding
00:37:01 The Fundamentals of Customer Psychology
00:41:52 The Future of AI Use Cases
Digital Marketing for Higher Education with Guus Goorts
Paris Talks Marketing
11/19/24 • 43 min
In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education.
They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting to the challenges of a digital-first world. Paris reflects on the opportunities for higher education to stay competitive, highlighting why Guus’ strategies are essential for institutions looking to thrive.
Key Talk Points
00:00 -Introduction
02:40- The Role of University Websites
04:32- Google’s E-E-A-T Principles in Education Marketing
09:55 -Balancing Social Media and Websites
14:59- Common Website Mistakes in Higher Education
25:18-AI and the Future of Higher Education Marketing
30:00-User-Generated Content: A Game-Changer
35:00 -Future Trends in Education Marketing
38:53 -Balancing AI and Human Connection
40:00 -Resources.
Resources Mentioned:
1.Genuinely Helpful: A Practical Guide to Effective University Websites by Guus Goorts – Free Copy here: https://guusgoorts.com/book/genuinely-helpful/
2. NHL Stenden University – A case study in dynamic, student-focused digital marketing: https://www.nhlstenden.com/en
Subscribe to Paris Talks Marketing for more insights on education marketing, digital strategies, and the future of student recruitment.
The Digital Transformation in Education Marketing- Martijn van de Veen
Paris Talks Marketing
10/29/24 • 41 min
In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.
Top Discussion Points
1. Pandemic-Driven Shifts in Education Marketing.
2. Role of Aggregators and Digital Platforms in Recruitment.
3. Balancing Automation with Human Connection in Education.
4. AI-Powered Tools in Education Marketing.
5. ICEF Events.
Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right.
Links and Resources:
- Martijn van de Veen : https://www.linkedin.com/in/martijnvandeveen/
- Paris Childress: https://www.linkedin.com/in/parischildress/
- Register for ICEF Events : https://www.icef.com/events/
Disrupting Urban Mobility with EV Innovation- Anne Clara Laugesen
Paris Talks Marketing
11/29/24 • 37 min
In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.
Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.
Key Highlights:
00:00 Introduction
00:22 Anne Clara's Background and Passion for Mobility
01:00 The Evolution of Viggo: From Startup to Success
02:05 Challenges and Innovations in EV Ride-Hailing
04:04 Rebranding to Stella: Strategy and Impact
15:00 Marketing Strategies for Viggo and Stella
31:23 Future of EVs
36:33 Conclusion.
Resources:
1. Viggo- https://www.viggo.com/
2.Stella Energy -https://www.stellaenergy.io/
3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/
4. Paris Childress- https://www.linkedin.com/in/parischildress/
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FAQ
How many episodes does Paris Talks Marketing have?
Paris Talks Marketing currently has 7 episodes available.
What topics does Paris Talks Marketing cover?
The podcast is about Marketing, Lead Generation, Content Marketing, Saas, Podcasts and Business.
What is the most popular episode on Paris Talks Marketing?
The episode title 'Protect and Grow Your Business with Cybersecurity Expert Curphy Smith' is the most popular.
What is the average episode length on Paris Talks Marketing?
The average episode length on Paris Talks Marketing is 43 minutes.
How often are episodes of Paris Talks Marketing released?
Episodes of Paris Talks Marketing are typically released every 9 days, 23 hours.
When was the first episode of Paris Talks Marketing?
The first episode of Paris Talks Marketing was released on Sep 26, 2024.
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