43. Growing your audience organically

Do you struggle with spreading the word about your writing and growing your audience organically? Do you fear people just scroll past your “buy my book” or “read my writing” posts?
In this episode, you’ll learn how to reach your ideal readers and why spamming other groups doesn’t convert users into readers.
Best of all, you’ll walk away knowing how to create content that users actually want to consume AND share.
So, stay tuned to learn the secrets for gaining a following of raving fans who love your posts and voluntarily spread the word about you and your writing.
Topics discussed in this episode:

• Conquering the purpose of social media
• Finding your ideal readers
• Knowing what to post and NOT post in other groups
• Creating your own consistency
• Using the three main types of content
• Posting content people want to consume and share
• BONUS: An affordable resource for generating your ideas

About Erin:
Erin P.T. Canning has worked for more than 15 years as a magazine and book editor, encouraging each writer’s individual voice and strengthening their writing goals.
She always planned to write a book. Then she had kids. While she focused on them, she stopped writing—for six years. Something deep inside was missing. Depression, anxiety, and anger forced her to search for herself, both for her sake and her family’s.
Despite fearing her skills had atrophied, Erin started writing again. One journal entry led to one blog post that led to her creating her podcast, Parents Who Write. Erin’s current role as a podcaster and writing coach enables her to help others pursue their writing dreams.
Finally, she finished writing her own shitty first draft and will release her first novel in 2023. She earned her MA in Writing from Johns Hopkins University, and she lives with her husband and their two boys in Maryland.
Connect with Erin:

• Facebook: https://www.facebook.com/erinptcanning
• Twitter: http://twitter.com/erinptcanning
• Facebook group: https://facebook.com/groups/parentswhowrite
• Book a free 30-minute consultation call: https://calendly.com/parentswhowrite/30min-meeting

Resources discussed during the show:

• Parents Who Write writing workshops: https://lifebeyondparenting.com/courses/
• Rachel Miller’s Set-and-Forget Social System: https://moolah.life/social-system46939416

Send us a text

Looking for an editor or book coach?
As an indie author, editor, and book coach, I teach authors how to untangle their jumbled ideas and tackle each writing stage one at a time.
With my 20 years’ experience and my master’s in writing, I have a 4-stage process that takes authors from struggling with overwhelm to finishing their manuscripts with confidence and direction in 6 months.
As such, I love spending time with my clients and watching them grow into strong, knowledgeable authors. Read more here, and schedule a call to see if we're a good fit: https://calendly.com/erinptcanning/30min-meeting.