011 Genius Adaptation: Joanna Kinsman's Remarkable Success–Pivoting from Internet Marketing to Selling Masks

Welcome to the Paid to Create Podcast! In this episode, we’re joined by Joanna Kinsman, fashion entrepreneur and founder of Kinsman Kini Bands. Joanna opens up about her transition from internet marketing to launching her own fashion business with low overhead. She shares fascinating insights about overcoming challenges, building a supportive community around her brand, and the importance of flexibility in the ever-evolving world of business.
When COVID-19 hit, Joanna swiftly pivoted her business to meet the new demands, ingeniously creating masks out of bikini material. Not only did this save her business but also sparked a wave of opportunities for other brands to build additional revenue streams. Her remarkable agility and forward-thinking approach serve as a powerful lesson for all entrepreneurs facing uncertainty.
Learn about the intricate process of getting a product into retail stores, a feat Joanna achieved with exceptional finesse. She talks about the struggles, the strategies, and the relentless persistence that finally paid off. But it’s not just about retail – Joanna’s expertise in building customer relationships shines through as she discusses the importance of personal connection and high-quality customer service.
This episode also dives into the behind-the-scenes of managing a small business, working with larger companies, and maintaining the balance between passion and pragmatism in hiring decisions. Listen as Joanna shares her strategy for maintaining resilience amidst the highs and lows of business ownership.
The conversation further explores the power of an effective email, the art of cold outreach, and the potential of merchandising to add an extra layer of brand value. Joanna's tale is filled with practical advice and heartening wisdom that will inspire you, whether you're a budding entrepreneur or an established business owner looking to scale up.
From testing new ideas and spotting trends to acknowledging the value of hard work and celebrating wins, this episode encapsulates the thrilling roller coaster ride of entrepreneurship. It underscores the significance of agility, the importance of passion, and the undeniable power of personal touch in sales and marketing.
Immerse yourself in the world of fashion entrepreneurship and come away with newfound knowledge, inspiration, and actionable takeaways. Don't miss out – tune in now!