Chobani's Kwame Taylor-Hayford on the Untapped Potential of Living a Safe Life
Explicit content warning
07/30/18 • 65 min
In this episode, host Justin Gignac (@justingignac) sits down in the studio with Kwame Taylor-Hayford(@xquamx), who is the Managing Director of Brand Development at Chobani, as well as co-founder of social activism organization Saturday Morning and co-owner of August Market, a lifestyle store in Western NY state he and his wife started.
Kwame has held many roles in advertising over the years. From his early days of being an account executive at TBWA Media Arts Lab working on the Mac vs. PC campaign to being an integrated producer at various ad agencies around the country, to his role at Chobani now.
It makes sense his career has been transient since he spent his childhood as the son of a diplomat, moving every couple of years from New York City, to Ghana, to Egypt, South Africa, the UK and back to NYC to finish high school. Being immersed in so many cultures has given Kwame an appreciation of people and a curiosity to learn something from everyone.
In this episode, you will learn the value of being curious, pushing yourself every day, and how appreciating different cultures and people can positively affect your creative perspective.
Follow @OvershareTalks on Instagram, Twitter, and Facebook
SHOW NOTES:
TV 2 Denmark "All That We Share" - an extremely powerful short film about our shared humanity that Justin mentions in this episode.
In this episode, host Justin Gignac (@justingignac) sits down in the studio with Kwame Taylor-Hayford(@xquamx), who is the Managing Director of Brand Development at Chobani, as well as co-founder of social activism organization Saturday Morning and co-owner of August Market, a lifestyle store in Western NY state he and his wife started.
Kwame has held many roles in advertising over the years. From his early days of being an account executive at TBWA Media Arts Lab working on the Mac vs. PC campaign to being an integrated producer at various ad agencies around the country, to his role at Chobani now.
It makes sense his career has been transient since he spent his childhood as the son of a diplomat, moving every couple of years from New York City, to Ghana, to Egypt, South Africa, the UK and back to NYC to finish high school. Being immersed in so many cultures has given Kwame an appreciation of people and a curiosity to learn something from everyone.
In this episode, you will learn the value of being curious, pushing yourself every day, and how appreciating different cultures and people can positively affect your creative perspective.
Follow @OvershareTalks on Instagram, Twitter, and Facebook
SHOW NOTES:
TV 2 Denmark "All That We Share" - an extremely powerful short film about our shared humanity that Justin mentions in this episode.
Previous Episode
SNL Editor Adam Epstein on Optimistic Nihilism and the Power of Great Teams
Editor Adam Epstein (@eppyad) has had a hand in some of your favorite Saturday Night Live films. In the past 9 years, he has edited over 100 SNL digital shorts including Levi’s Woke, Star Wars Undercover Boss, The Day Beyonce Turned Black, and Farewell Mr. Bunting. Host Justin Gignac (@justingignac) sat down with Adam in the studio to gain more insight into the chaos and insane team effort it takes to pull off the films they do in only 2 or 3 days. He also discusses his love of sports and great teams, and the close parallels to the collaborative process of filmmaking.
In this episode, you will learn about the importance of working with great collaborators you can trust and how sometimes inconsequential decisions, like joining a kickball team, can give you the biggest break of your career.
Next Episode
Robyn Kanner is Gonna Be Ok
In this episode, Justin Gignac (@justingignac) chats in the studio with writer, designer and co-founder of MyTransHealth, Robyn Kanner (@robynkanner).
They had a deeply personal conversation on a range of topics. From Robyn's love and appreciation of Kanye to her self-described “messy” career path, graduating high school early and teaching herself design by imitating album covers she loved in Photoshop. Robyn embraces and actually strives to be uncomfortable. Using it as a fuel for her writing and design.
In this episode, you will learn that it’s ok to be messy. Not in the organization sense, but messy in the decisions and mistakes you make. None of us are unique or special in our struggles. Once you embrace who you are and feel comfortable with your voice it will transform your work.
Follow @OvershareTalks on Instagram, Twitter, and Facebook
SHOW NOTES:
Robyn's article for The Atlantic "I Detransitioned. But Not Because I Wasn't Trans.", MEL article "I’m Trans, and I Won’t Stop Trolling Instagram’s Titty Policy", and her talk "Has Your Misery Ever Been a Sight to See?"
Robyn + Mike Monteiro's podcast EARN YR DEATH
Designer Walter Craven
Designer Mark Weaver
Designer Scott Hanson
Musician Dan Capaldi
Headstart's album Our House
Jeff Buckley's album Sketches for My Sweetheart the Drunk
Victor Ng designer on Hillary’s campaign
Storyteller Bijan Stephen makes Robyn jealous
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