Elevate Your Marketing Efforts with Tifiny Swedensky of Sharp Cookie
10/31/24 • 22 min
Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?
That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.
Join us to hear Tifiny share her journey into the world of legal marketing, what drove her to start her own company at Sharp Cookie, and how marketing is ultimately an investment. If you’re looking to grow your business and need a little motivation, this show should give you a good look into the evolving landscape of marketing.
Here’s some of what we discuss in this episode:
0:00 – Intro
1:10 – How Tifiny got started
4:13 – Great Legal Marketing
5:51 – Going solo
10:22 – Ideas are everywhere, but they must be executed
12:38 – Marketing is an investment
15:48 – Marketing tips for new businesses
19:03 – Getting in touch with Tifiny
Visit us online: https://www.scottvicknair.com/
Watch the Podcast on YouTube: https://bit.ly/3TgD9jP
Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?
That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.
Join us to hear Tifiny share her journey into the world of legal marketing, what drove her to start her own company at Sharp Cookie, and how marketing is ultimately an investment. If you’re looking to grow your business and need a little motivation, this show should give you a good look into the evolving landscape of marketing.
Here’s some of what we discuss in this episode:
0:00 – Intro
1:10 – How Tifiny got started
4:13 – Great Legal Marketing
5:51 – Going solo
10:22 – Ideas are everywhere, but they must be executed
12:38 – Marketing is an investment
15:48 – Marketing tips for new businesses
19:03 – Getting in touch with Tifiny
Visit us online: https://www.scottvicknair.com/
Watch the Podcast on YouTube: https://bit.ly/3TgD9jP
Previous Episode
Super Witch: The Small Batch New Orleans Ice Cream in High Demand
Today we sit down with Briggs Barrios, the creative genius behind Super Witch Ice Cream, to explore the fascinating journey of transforming a passion into a thriving business. Briggs, who once consumed five to six pints of ice cream weekly in his quest for easy calories, has turned his love for the frozen treat into a burgeoning enterprise that has captivated the taste buds of New Orleans and beyond.
Super Witch Ice Cream isn't your typical scoop shop. It's a pint-only operation that thrives on exclusivity and innovation. Each week, Briggs crafts a new menu of flavors, akin to a sneaker drop, that sells out in under a minute. This unique business model not only keeps customers on their toes but also allows Briggs to maintain the high quality of his product. With flavors like marble cake ice cream with chocolate cake truffle and peanut butter Oreo, it's no wonder his creations are in such high demand.
Discover the incredible journey of how Briggs turned his love for ice cream into a rapidly growing business with flavors selling out in under a minute. From his humble beginnings in Tampa to creating small-batch, handcrafted ice cream in New Orleans, Briggs shares his passion for quality and innovation in every pint.
Here’s some of what we discuss in this episode:
0:00 - Intro
2:32 – Taste test
3:44 – How did Super Witch start?
9:36 – What was Briggs doing before ice cream?
11:08 – How to get the ice cream
13:33 – What makes Super Witch so much better?
19:15 – Future plans for the company
24:38 – Where to find Super Witch online
26:08 – Briggs’ favorite flavor
Visit us online: https://www.scottvicknair.com/
Watch the Podcast on YouTube: https://bit.ly/3TgD9jP
Next Episode
Taylor Swift's New Orleans Concert Showcases the City’s Strengths
Regardless of how you feel about Taylor Swift and her music, she’s the preeminent entertainer in the world right now and she impacts every city she visits. Even a city like New Orleans, which hosts some of the nation’s largest sporting and entertainment events, is financially impacted in a significant way. The numbers are in and it’s estimated that Swifties helped deliver a $500 million economic boost to New Orleans.
We wanted to take a little time today to share the reasons we’re excited about what transpired and why it gets us fired up about the direction New Orleans is headed.
Here’s what we discuss in this episode:
0:00 – Intro
1:16 – Stats on the economic impact
1:48 – Reaction from her visit
5:46 – Airport improvements
7:03 – City embracing it
11:12 – Closing thoughts
Visit us online: https://www.scottvicknair.com/
Watch the Podcast on YouTube: https://bit.ly/3TgD9jP
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