4. “I really can’t be late to my Peloton class”

07/31/19 • 34 min

It's official: we are living in the era of digital fitness. Long gone are the days of aimless jaunts to the gym, lurking around treadmills, clueless about how to use the weight machine. With access to apps and expert trainers, an increasing number for people are swiping into fitness apps that guide them through endless workout options.
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3. “I’m so excited I met with my therapist today”

When stigma surrounds a topic or category, there are a tension that exists to help build brand that can make a difference. Listen saw this in 2012 around mental health. A topic, often brushed under the rug, began to see a movement in culture. An opportunity emerged for a brand to take a fresh perspective, bring people and culture into the conversation, remove the stigma and provide solutions. The brand was Calm, a nascent idea in 2012 that recently became the firstMental Health Unicorn. Mental health is now a serious priority among consumers and therein lies a behavioral shift that we thought would be interesting to dive into.

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5. “It's the law but no one wears them”

Scooters, bikes, and hoverboards - OH MY! There are endless options to get around but that means there are even more reasons we need to be safe in this new world of individual mobility. In most cities and urban areas, it's never been easier to walk out your door and get to where you need to be - what are you doing to keep yourself safe? Is safety brandable or does that take away from the seriousness? There are numerous reasons to invest in products that saves lives, but what happens when product also happens to tap into fashion.
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