3. “I’m so excited I met with my therapist today”

07/31/19 • 37 min

When stigma surrounds a topic or category, there are a tension that exists to help build brand that can make a difference. Listen saw this in 2012 around mental health. A topic, often brushed under the rug, began to see a movement in culture. An opportunity emerged for a brand to take a fresh perspective, bring people and culture into the conversation, remove the stigma and provide solutions. The brand was Calm, a nascent idea in 2012 that recently became the firstMental Health Unicorn. Mental health is now a serious priority among consumers and therein lies a behavioral shift that we thought would be interesting to dive into.

Check out Public Goods for your one stop shop to all things healthy and affordable!
See what they're all about on Instagram and shop their products on their website.

Check out Public Goods for your one stop shop to all things healthy and affordable!
See what they're all about on Instagram and shop their products on their website.

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1. "Money talks, ours Listens"

At Listen, we back and build the brands of tomorrow. In order to make investments in the visionary entrepreneurs of tomorrow, we are constantly talking to each other and listening. We get that consumers look for brands that reflect their values, inspire commerce, and invite participation. Take a listen at how and why we partner with entrepreneurs to unlock the most meaningful expression of their brand and work to answer the top of mind question at HQ - What if brands listened more?

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4. “I really can’t be late to my Peloton class”

It's official: we are living in the era of digital fitness. Long gone are the days of aimless jaunts to the gym, lurking around treadmills, clueless about how to use the weight machine. With access to apps and expert trainers, an increasing number for people are swiping into fitness apps that guide them through endless workout options.
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